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Smart brand's new model, smart Spirit # 1, was officially launched on June 6, with a total of three models with a price range of 18.16 yuan to 226600 yuan, nearly 10,000 yuan cheaper than the previous pre-sale of 19 to 230000 yuan. According to official news, the first batch of models will be delivered in December 2022.

According to the comprehensive automotive industry concern report, smart Genie # 1 is the first mass-produced model launched after the electrification transformation of the smart brand. Mercedes-Benz is responsible for vehicle design, smart R & D team leads engineering research and development, based on the vast architecture of SEA, positioning pure electric small SUV. In terms of appearance, the new car continues the previously released conceptual model design style, and the new design language combined with the positioning of cross-border models makes the whole car look very different. Specifically, in the front part, the new car uses an active intake grille, with triangular headlights on both sides and a penetrating LED light group in the middle. In addition, the front of the new car is surrounded by large vents, and both sides are equipped with triangular vents, which has a strong sense of fashion.

On the side of the body, the shape of the new car is more full and uses the popular two-color body design, which is standard with suspended roof, hidden door handle, frameless door and low wind resistance wheel. In details, the new car adds a Mercedes-Benz logo near the B-pillar, while smart's brand LOGO is added to the C-column to enhance the recognition of the new car. In terms of body size, the length, width and height of the new car is 4270/1822/1636mm, the wheelbase is 2750mm, and the positioning is pure electric small SUV.

In the rear part, the rear part of the new car is equipped with the popular penetrating taillights, and the layout of the internal lamp belt is consistent with the design style of the front face, echoing each other before and after lighting, and the rear enclosure is equipped with a wide two-color guard plate.

Interior part, the design of the new car also uses a lot of Mercedes-Benz design elements, but mainly simple, color matching, the whole car interior part is mainly two-color splicing color matching, the center console is a large area of silver design. In configuration, the new car has few physical buttons, a three-spoke multi-function steering wheel, a 9.2inch full LCD dashboard, a 12.8inch floating multimedia touch screen and a "smart Universe" intelligent human-computer interaction system built into the central control screen. In terms of seat layout, the new car uses a 5-seat layout, and the rear seats support 4-stroke and 6-ratio toppling or leveling.

In terms of power, the new car adopts a single-motor rear-drive layout with a permanent magnet synchronous motor with a maximum power of 272hp and a peak torque of 343Nm. According to official sources, the new car has a 0-100km/h acceleration time of 6.7s, a top speed of 180km/h, and supports OTA upgrades. In terms of batteries, the new car is equipped with a ternary lithium battery pack with a capacity of 66kWh, and its mileage under CLTC conditions is 535km and 560km respectively.

In terms of market competition, smart Spirit # 1, as the first mass production model launched after the electrification transformation of the smart brand, the new car still retains the "luxury" brand attribute. As far as the current domestic electric car market is concerned, there are already popular models such as Ola good Cat, BYD Dolphin and SAIC Volkswagen ID.3 on the market. According to the positioning and price of the new car, the new car will compete with Audi Q2L e-tron after its launch. However, the smart brand pays more attention to the development of the global market. Smart brand global company CEO Tong Xiangbei said: "since the official launch of the pre-sale on April 25th The new smart genie # 1 has won the favor of more than 30, 000 close friends. It also pointed out: "the way is right, the order is very good." However, the auto industry has learned from smart China's official Weibo that many users complain: app too card, "app card like this, I have to suspect that your car machine is also hip-pulling" and "your app is really rubbish!" What a waste of time! Originally, when the rights and interests of the decision were satisfactory, it was also annoying for app. The official response: "APP is in full rescue."

According to public information, the smart brand comes from the German Mercedes-Benz intelligent pure electric car brand, which was founded in 1994. Although smart brand has Mercedes-Benz gene, due to product positioning and price and other reasons, smart brand in the global awareness is not high, profitability is also very limited. Global smart sales fell 6 per cent year-on-year to 136000 in 2017 and 129000 in 2018, down 4.6 per cent from a year earlier, according to the data. At the end of April 2019, Mercedes-Benz announced that the smart brand plans to withdraw from the United States and Canada by the end of 2019 due to continued sluggish sales. At the beginning of 2020, Geely holding Group and Mercedes-Benz announced the formal establishment of the smart global joint venture "Zhi Motor Automobile Co., Ltd." to jointly operate and promote the transformation and upgrading of the smart brand around the world. At this point, the smart brand is jointly controlled by Mercedes-Benz and Geely Automobile Group, each holding 50%. Mercedes-Benz is responsible for design, Geely is responsible for engineering research and development, smart is produced in China and will be sold globally, and this time smart Elf # 1 is its first mass-produced model in China. According to the new model development plan, the future product lineup of smart will be expanded to the fast-growing compact market segment.

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