AutoBeta(AutoBeta.net)06/10 Report--

On June 10, Changan automobile brand new LUMIN electric model "waxy corn" officially launched, the new car launched a total of three models, the price range is 4.89-63900 yuan. The new car, as a brand-new model under Changan Automobile, is based on the new EPA0 pure electric platform, positioning pure electric minicar, and will be highly calibrated to Wuling Hongguang MINI EV after listing.

In terms of appearance, the overall shape of the new car is more cute and cute. Specifically, the front face is designed with a closed design, with round headlamp groups on both sides, a brand new "LUMIN" logo in the center, and an integrated outline of the whole front outside the grid.

On the side of the body, the new car adopts the structure of a two-door body with a rear door, and the body posts are treated in black to create a design effect similar to that of a suspended roof. in detail design, the new car is also equipped with a set of 14-inch rims with white decoration, and the door handle adopts the now popular hidden design. In terms of body color, the new car provides fog white, moss green, lake blue, magpie gray, green, wheat yellow, cherry powder 7 body colors to choose from.

In the rear part, the overall shape of the new car is relatively simple, and it also uses a round taillight shape, which echoes with the front. In addition, the rear of the new car is marked with the words "LUMIN" and "waxy corn", which is highly recognizable.

In terms of size, the length, width and height of the new car are 3270/1700/1545mm, the wheelbase is 1980mm, and the positioning of the miniature pure electric vehicle. In the same-class model market, for comparison, the size of the new car is closer to 300mm than Wuling Hongguang MINI EV and Chery Ant, but smaller than Changan Mercedes-Benz E-star.

In the interior part, the overall design of the new car is relatively simple, the color matching is composed of blue, white and gray, and the configuration is equipped with a full LCD dashboard, a 10.25-inch central control screen and a 10.25-inch touch-controlled large screen. it also integrates reversing images, mobile phone interconnection, voice control, Bluetooth music / phone and other necessary functions, which looks full of science and technology as a whole. In terms of seat layout, the new car adopts the layout of three doors and four seats.

In terms of power, the new car provides single-motor and dual-motor versions, the maximum motor power is 30kW, and the dual-motor version provides two motors with the same power, with a maximum speed of 101km / h. The battery is equipped with lithium iron phosphate battery pack provided by Ningde Times, with the capacity of 12.92kWh, 17.65kWh and 27.99kWh respectively, and the corresponding mileage of 155km, 210km and 301km.

According to the concern of the automobile industry, Changan LUMIN is the second mini-car under Changan New Energy. Changan Automobile has launched Changan New Energy Mercedes-Benz E-star, which was launched on April 13, 2020 and is positioned as a pure electric subcompact. The listing of the new brand electric model "waxy corn" will further fill the gap in this market segment.

In terms of competitive products, as far as the current domestic market of mini electric vehicles is concerned, At present, there are many models on sale, including Wuling Hongguang MINI EV (selling price is 328-49800 yuan), Changan new energy Mercedes-Benz E-star (selling price is 5.38-74800 yuan), Chery new energy small ant (selling price is 7.39-94000 yuan), reading mango (selling price is 2.98-73900 yuan), Chery QQ ice cream (selling price is 3.99-49900 yuan) and so on. Considering the new design, positioning and price of the new car, the new car will form a market rival with Wuling Hongguang MINI EV, Chery New Energy QQ ice cream and other models. However, the Wuling Hongguang MINI EV has been a high-profile model since its launch and is currently the best-performing model in the A00 market. It is common for Wuling Hongguang MINI EV to sell more than 10,000 vehicles a month. Data show that Wuling Hongguang MINI EV sold a total of 421303 vehicles in 2021.

The latest figures show that Wuling Hongguang MINI EV sold 145236 vehicles from January to May this year, while Changan New Energy Mercedes-Benz E-star sold 41240 vehicles. Changan LUMIN "waxy corn" has certain advantages in performance, space and appearance, which will put some pressure on Wuling Hongguang MINIEV and Chery QQ ice cream, but the new car has just started. Wuling Hongguang MINIEV has already occupied a large share of the market segment, so Changan LUMIN "waxy corn" is not easy to beat Wuling Hongguang MINIEV. As for the performance of the market after the final listing, let's let the time and the market tell us the answer.

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