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Zhou Hongyi, founder of the 2022 China Entrepreneur Forum in Abuli, reiterated the problem of not building cars and talked about his views on car building on June 10. In the video, Zhou Hongyi said: "360 does not build cars, we just support others to build cars." Because I don't think building a mobile phone has caused it, building a car is a very serious thing, and we need to find a professional team to do it, so we chose a professional team, and we came to provide the whole background security and digital system. So I'm not in the field of car building, so don't wear a high hat on me. Like Wei Xiaoli, this car manufacturer may all be our customers in the future. "

Although 360 does not build its own cars directly, 360 has accumulated experience in the automotive field in the past decade. Earlier, 360 has successively involved dozens of on-board hardware products, including driving recorders and child safety seats. One of the best is "safety." At this forum, Zhou Hongyi also stressed: "We should not underestimate the manufacture of cars. Cars are very dangerous in our eyes. No matter whether they are new energy vehicles or not, as long as they are smart cars or networked vehicles, the car factory can send remote control instructions. As long as the OTA server of the car factory sends remote control instructions, you will also be remote controlled by the car factory when you are in the car." So the network of car factories has become very fragile, because today many car manufacturers are very professional, but digital is not professional, digital security is even less professional. Zhou Hongyi said that this problem needs to be solved urgently within a year or two. If it is not solved, even if many people have airbags or seat belts in their cars, you do not have digital airbags or digital seat belts. I think there is a lack of consideration in terms of safety.

On May 10 last year, 360 announced for the first time that it would enter the automobile industry by investing in Nashi cars, and held high the banner of "building cars for the people". However, at that time, Zhou Hongyi also made it clear that 360 would not build cars independently. 360 and Naga Automobile were a partnership between the company to participate in car-building, and Internet companies used the concept of the Internet to help build cars. Zhou Hongyi said that the joint car will not be a luxury car, but a 100000 or so smart car that ordinary people can afford. In the future, there is no difference between the smart car of about 100000 yuan and the human-computer interaction experience of 2 million Maybach. It believes that cars under 150000 account for about 70% of all vehicle sales in China, and if the market is not opened, it means that smart electric cars will always be niche products. Then, in November, Zhou Hongyi said to the public: "in the future, as a senior veteran product manager, he will lead the 360 product team to go deep into the car. It is conducive to digital technology in the intelligent cockpit, in the intelligent cockpit, self-driving, car network security and other aspects. Make the car a benchmark for safety, really build cars for the people, bring users safer and easier to use popular smart cars, and put an end to luxury car hegemony.

Data show that 360, as a well-known domestic Internet company, was founded by Zhou Hongyi in September 2005. Nahu is the car brand of Hezhong New Energy Automobile Co., Ltd., which was founded in 2014. At present, it has three models on sale. The first model, N01, was officially launched on November 16, 2018. On March 21, 2020, the second production car of Nahu went on sale. The price of the car is 13.98-199800 yuan. On November 3, 2020, the third production model of Naxi V officially went on the market, the vehicle price is 6.59-123800 yuan; on March 21, 2021, the upgrade version of Naxi U Pro is released for pre-sale, the vehicle price is 14-170000 yuan, from the model price point of view, the basic price of Nahu car is less than 200000 yuan, and the product price is lower. Public data show that from January to May this year, the cumulative sales of Naha cars were 40735, compared with the cumulative sales of domestic new power brands Xiaopeng Automobile, ideal Automobile and Lulai Automobile from January to May were 53688, 47379 and 37866 respectively.

In fact, the entry of Internet companies into the auto track is nothing new. Companies such as Apple, Baidu, Ali, Xiaomi and oppo have all joined the auto industry in different forms, and even Evergrande has entered the auto industry across the border. The automobile industry is concerned that it is also the trend of market changes for Internet companies to enter the bureau to build cars, and the fact that cars are becoming more and more electric and intelligent has become a major trend of automobile development in the future. it is also expected that more and more Internet companies will enter the automotive field. In terms of current market performance, new power brands such as NIO, Xiaopeng, ideal, and Nezha, which joined the ranks of car building earlier, have a stronger and stronger sense of existence in the market. With the participation of these technology companies, in the next few years, the competition in the new energy vehicle market will also become more and more fierce.

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