AutoBeta(AutoBeta.net)06/13 Report--

Zhao Changjiang, manager of BYD's Tencent sales department, posted on Weibo on June 13 that many user friends have recently urged them to launch their new car, saying: three world-class products are expected to be released this year, including 7 / 4-seat high-end MPV-D9, 6-seat medium-sized SUV and 5-seat medium-sized SUV.

According to previous reports from the automotive industry, the high-end MPV-D9 is the first product after BYD led the Tencent brand. The new car has officially announced the pre-sale price on May 16. The new car positioning medium and large MPV, a total of DM-i super hybrid version and pure electric two power options, of which DM-i super hybrid version has a total of 4 models, the pre-price is 33.5-445000 yuan There are two models in the pure electric version, with an advance price of 39-460000 yuan. In addition, the new car also launched a four-seater Genesis model, the price is 660000 yuan, a limited edition of 99. According to official information, the Tengli D9 has received more than 3000 orders in 30 minutes of pre-sale. On May 17, Zhao Changjiang also issued a post full of confidence: the 24-hour pre-sale order volume of Teng Teng D9 may exceed 10,000.

As for the remaining two SUV models, netizens have recently exposed the undisguised road test spy photos of the new SUV under Tencent. From the exposed road test photos, the appearance of the new car adopts a new design style, with an inverted trapezoidal grille with polygonal headlights. It is expected that the car may be named "Sea Lion", positioning 300000 yuan five-seat medium-to-large SUV, the car is still in the design stage. According to BYD's previous plan, the first products under the layout of the BYD Ocean series will be built on the BYD e platform 3.0 and are now transferred to the Tengli brand, but the news has not been officially confirmed. therefore, this news needs further official verification before a conclusion can be reached.

Data show that Tengli Automobile was founded in 2010, headquartered in Shenzhen, is a new energy vehicle brand jointly built by Chinese independent brand BYD and German automobile giant Daimler. On March 1, 2010, BYD and Daimler jointly signed a memorandum of understanding in Stuttgart, the two sides agreed to jointly fund the creation of a high-end new energy vehicle brand, DENZA Teng Teng brand was born. On February 16, 2011, Shenzhen Tengli New Energy Automobile Co., Ltd. was established, with BYD Automotive Industry Co., Ltd. and Daimler Greater China Investment Co., Ltd. holding 50% respectively.

In December 2021, the media quoted relevant documents as saying that BYD and Daimler signed an equity transfer agreement to adjust the momentum, and the two sides planned to transfer the Tengli stake. After the transfer, Daimler and BYD adjusted their stakes in Tengli to 10% and 90%, which are scheduled to be completed in mid-2022, but neither BYD nor Daimler responded to the report at the time.

On May 27 this year, BYD said in an institutional survey that the strategic development of momentum will be led by BYD and supported by Mercedes-Benz, and will unswervingly take the luxury route in the future. It also means that the brand will be run by BYD, and although Daimler has a 10% stake, it is no longer involved in the operation of the momentum level. According to Tianyan check, at present, the two major shareholders of Shenzhen Teng Teng New Energy Automobile Co., Ltd. are still BYD and Daimler, respectively holding 50%, has not yet carried out equity adjustment.

According to the plan, BYD will be responsible for the strategic planning of the brand, including technology research and development, product planning, etc.; the brand will have three independent attributes, including an independent brand, operated by an independent team, and an independent product matrix and design language. In addition, the Tengli D9 is the first high-end MPV model launched by the Tencent brand, and the chassis of the car is supported by Mercedes-Benz. The production line of Tengli D9 is located in the second factory of BYD Changsha, which is currently exclusive to Tencent and has the process and quality requirements of Mercedes-Benz, which is also the main contribution to the momentum after Mercedes-Benz's shareholding has been reduced.

For BYD, 2022 will be its overall impact on the high-end of the year, and the new momentum brand bears the image of the "high-end brand". On May 16, Wang Chuanfu, chairman and president of BYD, said that in BYD's business section, the Tengli brand will undertake high-end brands that are compatible with the BYD dynasty series and the ocean series that have not yet been released. In the future, BYD will be responsible for the strategic planning of Tengli brand, especially in technology research and development, product planning and other aspects to provide omni-directional strong support for Tengli. At the same time, Mercedes-Benz will continue to support the momentum of career development. According to the product plan of the Tengli brand, Tengli will launch three models within one year and multiple models within three years, and will name five major car systems after the English name DENZA, which will cover MPV, SUV, cars and urban sports cars.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat