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On June 15, according to App, the industrial and commercial changes took place in Shanghai ideal Automotive Technology Co., Ltd. Li wanted to withdraw from the position of legal representative and executive director, and Lu Renming took over. At the same time, the company's business scope of new energy vehicles electrical accessories sales; energy storage technical services; construction projects and so on. In response to this matter, the Financial Network Automobile contacted the person in charge of the ideal car, and the person in charge of the ideal car said: "it is a normal change in the operation of the company."

According to public information, Shanghai ideal Automotive Technology Co., Ltd. is a subsidiary of ideal Automobile, established on April 20, 2021, with a registered capital of 1 billion yuan and wholly owned by Leading Ideal HK Limited. Li Xiang is the founder of ideal Automobile and a famous serial entrepreneur in China. He has founded the computer hardware website Bubble and Automobile Home, the most visited automobile website in the world. In July 2015, Li Xiang entered the car manufacturing company and created the ideal car. He has become one of the three swordsmen of the new forces of car building in China. Lu Renming has previously served as the legal representative of ideal Intelligence Automobile sales Service (Tianjin) Co., Ltd., ideal Intelligence Automobile sales Service (Ningbo) Co., Ltd., and served as senior executives of ideal Intelligence Automobile sales and Service (Tianjin) Co., Ltd., ideal Intelligence Automobile sales and Service (Ningbo) Co., Ltd.

In fact, recently, ideal cars are also making great efforts to lay out the sales business of new energy vehicles, including the establishment of Sichuan ideal Intelligence Technology Co., Ltd., and the ideal holding company Beijing Liding Automobile sales New Investment Enterprise Jiaxing Automobile Hejia Automobile sales Service Co., Ltd. It is understood that ideal Automobile is headquartered in Beijing, formerly known as "car and Home". In March 2019, "car and Home" changed its name to "ideal car", and then obtained the production qualification through the acquisition of Lifan passenger cars. The self-built factory is located in Changzhou, Jiangsu Province, with an annual production capacity of 100000 vehicles.

In addition to Changzhou production base, due to the rapid growth of ideal car sales, ideal car also began to expand production capacity. In October 2021, ideal Automobile announced the formal construction of Beijing Green Intelligent Factory in Shunyi District, Beijing. at present, the plant is undergoing an expansion project and is expected to be put into production by the end of next year. According to the latest news, on June 14, 2022, the second phase of the ideal Automobile Shunyi Industrial Park project began to lay the foundation in Shunyi Park, Zhongguancun, Shunyi District, Beijing. The project covers a total area of 58600 square meters and is expected to be put into use by the end of 2023. Upon completion, it will become another industrial park with office and scientific and technological research and development in the ideal automobile headquarters.

The effect of the second phase of the ideal Automobile Industry Park

Compared with Xiaopeng Automobile and Ulay Automobile, ideal Automobile is the latest brand among the three new forces in China, and it is also the brand with the least products being sold at present. So far, the ideal ONE is the only model under the ideal car. The ideal ONE was launched in October 2018 and is located as a medium and large SUV with a current price of 349800 yuan. What is different from the pure electricity of the new power brand Xiaopeng Automobile and NIO Automobile is that the ideal car takes the "extended range route". As the only product of the ideal car, the ideal ONE is driven by an added program and can be fueled and electric. since delivery, the ideal ONE has delivered a total of 171000 new cars. In terms of new car delivery, ideal ONE delivered a total of 47379 new cars from January to May this year, of which 11496 were delivered in May. For comparison, Xiaopeng delivered a total of 53688 cars, ahead of ideal cars, of which 10125 were delivered in May and 40735 in May, of which 7024 were delivered in May. Shen Yanan, co-founder and president of ideal Motor, said: "at present, production at the ideal car plant in Changzhou has not fully returned to normal, resulting in delays in the delivery of new cars for some users. Ideal Automobile is working with suppliers to actively restore production capacity to meet the requirements of epidemic prevention and control, and shorten the waiting period for ideal ONE users to pick up cars. "

Not long ago, ideal Automobile announced that it would officially launch the ideal L9 on June 21. Ideal L9 is the second product of ideal car and its first large-scale SUV. Ideal car founder Li Xiang also has high hopes for it. Li would like to reveal on the social platform that he is very confident about the ideal L9 car, saying: "Thank you for your expectations of the ideal L9. Ideal L9 will be the best household flagship SUV within 5 million." According to Li Xiang, the ideal L9 can be test-driven in all stores across the country in July, officially delivered to users in August, and more than 10,000 deliveries in September. Of course, in terms of product layout, in addition to the ideal L9 brand-new model, Li Xiang has previously said that the ideal car will launch three products next year, including a new generation of extended range flagship products, the new BEV high-pressure platform products and the first medium-sized car products in the price range of 20-300000 yuan. As for the long-term sales target, ideal car says it will achieve 1.6 million vehicles by 2025.

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