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Dongfeng Nissan announced on 2022 FAMILY DAY on June 18 that Nissan, Qichen and Infiniti will launch nine new cars in the second half of the year. Among them, QX55 under the Infiniti brand will be introduced into the Chinese market in the form of imports, and Nissan's first pure electric model, the Ariya, is also officially scheduled.

As a pure electric vehicle, Ariya uses the "V-Motion" family design language, which not only retains the mid-grid design, but also is completely different from the fuel vehicle design currently on sale. Its black forward gas grille adopts a closed design, and the grille is composed of numerous special-shaped modules, which can show a strong sense of the future through the reflection of sunlight. At the same time, both sides of the grille are connected with long and narrow headlights with the word "Ariya" at the corner, and the daily lights are located under the headlights, similar to the shape of boomerang, matching with the shape of the whole front face.

On the side of the body, the new car is designed with a slippery body, a suspended roof with a large slippery back extending downward from the B-pillar, and silver strips extending to the rear of the window frame. In the rear part, Nissan Ariya adopts a simple design style, and the taillight group integrates a through light belt, which is integrated with the NISSAN logo, and the rear enclosure is also equipped with a wide black guard plate, which can form a good echo effect with the front encirclement design of the vehicle. In terms of body size, the length, width and height of the new car are 4603/1900/1654mm, wheelbase is 2775mm, positioning compact pure electric SUV.

In terms of interior decoration, there is no difference between its overall layout and overseas version, which is obviously improved compared with previous Nissan models, which can bring a certain sense of freshness. From the layout point of view, the new car interior layout is simple, and there are not too many physical buttons, the new car is equipped with a double 12.3inch double screen, with HUD look-up display can achieve three-screen linkage, the new shape of the double-spoke steering wheel uses a flat-bottomed design, the horizontal penetration of the air conditioning outlet with gold trim for embellishment, the bottom also uses a similar "virtual button" design. In terms of power, the new car will have two-wheel-drive and four-wheel-drive models, of which the two-wheel-drive version is equipped with an electric motor codenamed AM67, the maximum power 178kw and the maximum mileage 623km. The four-wheel drive version adopts double motor layout, the maximum power of the front and rear motors is 160kw, and the maximum speed is 200km / h. As a compact pure electric SUV, the new car will compete with SAIC-Volkswagen ID.4 X, FAW-Volkswagen ID.4 CROZZ, Guangzhou Auto Toyota / FAW Toyota bZ4X and other models after its launch.

As a luxury brand of Dongfeng Nissan, Infiniti QX55 will be launched this year, with a new car positioning medium-sized SUV, and in the future will compete with Audi Q5L Sportback, BMW X4, Mercedes-Benz GLC sedan SUV and other models. Infiniti QX55 made its debut at the 2021 Shanghai Auto Show. Its appearance is similar to that of Infiniti QX50 and can be regarded as a coupe version of QX50. The front of the car still uses the classic trapezoidal forward air grille and grid, but its size is further enlarged, and the front enclosure with black decoration also shows a more dynamic style, while the headlamp group adopts a narrow shape, and the internal LED daytime driving lights are "C-shaped". The shape is very exquisite. In the rear part, the new car taillight adopts a modular LED taillight group, which echoes with the headlamp group. at the same time, the new car uses chrome plating decoration to outline the bilateral exhaust layout, and the rear bumper adopts a multi-layer design.

As for interior decoration, the performance of Infiniti QX55 is obviously not satisfactory, and it basically continues the design style of QX50. The center console adopts the design of upper and lower double screens, a mechanical pointer dashboard and a three-spoke multi-function steering wheel equipped with shift dials. The new car is equipped with 16-speaker BOSE sound system, automatic emergency braking, lane departure warning, head-up display and traffic sign recognition, skylight, front seat heating and other equipment. On the power side, the new car will be equipped with a VC-TURBO 2.0T engine and variable compression ratio technology, with a maximum power of 200kw and a peak torque of 380N ·m, matched by a CVT continuously variable transmission.

Dongfeng Motor Co., Ltd. announced that it will bring Dongfeng Infiniti as an independent business headquarters into the management system of Dongfeng Nissan, becoming the third brand of Dongfeng Nissan together with Nissan and Qichen brands. However, whether it is Nissan, Qichen or Infiniti, its current development is worrying. According to the insurance figures, Dongfeng's daily production and sales volume from January to May in 2022 was 285000, down 33.3% from the same period last year, Dongfeng Qichen was 37000, up 14.6% from the same period last year, and Dongfeng Infiniti was 2729, down 58.8% from the same period last year.

Take Dongfeng Nissan as an example, its products currently on sale include Xuan Yi, Teana, Canda, Bluebird, SUV Qijun, Xiaoke, Jinke, and Loulan, but due to a large decline in sales, Nissan announced the sales of only three models, and none of them is optimistic. Specifically, Nissan's cumulative sales from January to May in 2022 were 54000, down 16.7% from the same period last year. Nissan Xuanyi sold 155000 vehicles, down 27.2% from the same period last year, and Nissan Teana sold 53000 vehicles, down 4.9% from the same period last year. In addition to the above models, including Trent, Bluebird, Gentleman, Qijun and other models, sales remain depressed.

From the above data, it is not difficult to see that the current models that support Dongfeng's daily production and sales are actually only Xuanyi, Teana and Xiaoke, while Qijun, which was able to maintain monthly sales of more than 10,000 vehicles, after its decision to carry the three-cylinder engine in the latest generation of Qijun, seems to have doomed Qijun's defeat. Prior to this, four-cylinder Qijun month sales of more than 10,000 is basically the norm, and it was also among the top 10 monthly sales of SUV models in the domestic market, with cumulative sales of 175177 vehicles in 2020. after the replacement, Xinqi Jun's sales fell directly to the bottom, from tens of thousands of monthly sales to the level of 4000. Of course, in order to reverse the situation, Nissan decided to resume the production of Lao Qijun, but the new car was handed over to Zhengzhou Nissan, and according to the existing information, the old Qijun failed to restore the market.

In addition to the Nissan brand, Infiniti, as a luxury brand, is even more optimistic. February 28th, the new generation of Dongfeng Infiniti QX60 officially launched, the new car launched a total of 6 models, the price range is 39.98-619800 yuan. It is understood that QX60 is Dongfeng Infiniti's first medium-and large-scale SUV, and it is also the third domestic model after Q50L and QX50. From the price point of view, Infiniti QX60 price 39.98-619800 yuan, the standard model is Cadillac XT6 and other luxury medium and large SUV, may have a certain advantage in product power, but brand awareness is Infiniti's biggest disadvantage. Figures show that Infiniti QX60 sold only 369 vehicles by the end of May. Earlier, Acura, a luxury brand owned by Honda, had announced its withdrawal from China.

At present, Nissan has encountered a bottleneck in the development of the Chinese market, with only three best-selling models, a growing gap compared with Toyota and Honda. Nissan is in urgent need of more hot-selling models. However, under the development of electrification, Nissan has been unable to develop new fuel models, and Nissan has invested hundreds of billions of yuan to accelerate the promotion of electric drive product layout and technological innovation, whether it can achieve its ideal goal, it still needs to be verified by the market.

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