AutoBeta(AutoBeta.net)02/18 Report--

A few days ago, we learned from relevant sources that Didi Chuxing is recruiting managers for relevant positions in Chile, Peru and Colombia. The recruitment is aimed at expanding the local market and further competing with Uber.

At the same time, Didi Chuxing also made relevant personnel changes, dispatching some company leaders to these three markets. Some insiders speculate that Didi Chuxing's behavior of exploring overseas markets may be related to Didi Chuxing's large losses in China. Didi Chuxing has greatly laid off employees and further reduced its business scale in order to reduce expenditure.

Didi Chuxing's entry into Latin America still faces challenges from Latin America's indigenous culture and laws. It is understood that Chile's market still does not regulate online ride-hailing services in the country, and drivers of ride-hailing platforms such as Uber, Cabify and Beat are often fined by police for operating without licenses. Although Chile was also reviewing a law on ride-hailing, it would take at least a year.

Didi Chuxing officials also said that Didi aims to become a leader in Chile's mobile travel market, but is still considering the best time to launch services in this market, which is still in the planning and recruitment stage.

As we all know, Didi Chuxing and Uber are two giants in the online ride-hailing industry, and they are also a pair of "enemies". Didi Chuxing has failed in the past to tap into Latin America's ride-hailing market, and competition between the two sides has intensified after it acquired Uber's China business. Didi Chuxing is expected to use preferential strategies in Latin America to attract local drivers to register.

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