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Are there any new developments in Apple's car building? According to Apple's website, Apple's auto team is recruiting "automotive experience partner engineer positions" in many places in China. According to the recruitment information provided by Apple's official website, the recruitment information for the "Automotive experience partner engineer position" was released on May 30, and the job includes Beijing, Shanghai and Shenzhen. responsibilities include providing integrated support for automotive partners and assisting developers in completing Apple's system certification. According to the job description, the position is an intermediate role between technical engineering and project management, providing technical design and development guidance, handling certification records for the entire automotive experience program (including car keys in CarPlay,Wallet) and promoting communication between Apple and global automotive industry engineering, that is, The main content of this position is to optimize the functions and experiences of Apple applications such as CarPlay and electronic car keys on different brands of cars, but its car-building dream is not very relevant.

There are also views in the industry that Apple's recruitment may be the landing of a new generation of Carplay systems. Earlier, Apple unveiled a new CarPlay interactive system at the 2022 Global developer Conference (WWDC), and the CarPlay interactive system is expected to be officially released by the end of 2023. At the time, Apple said at the meeting that with the upgrading of the vehicle, Apple had more room to play. "We are working with car companies to redefine the in-car experience through every screen in the car." It is understood that there are 14 car brands in cooperation with Apple, including Audi, Porsche, Mercedes-Benz, Jaguar Land Rover and so on.

Previously, Li Bin, CEO of Lulai, said: "Apple is now very closed to the automotive industry, such as the standard UWB for the second-generation platform, and Apple does not open the interface, which makes us very passive." And Apple through a series of cooperation with car companies and other cooperation is also to increase its voice in the automotive field, the industry point of view, Apple's move is to "throw a stone to ask for directions", through the more functional CarPlay gradually occupy the voice in the key area of intelligent car-human-car interaction, and then "from soft to hard", and then launch its own Apple car when the time is ripe.

As for Apple's own dream of building a car, in fact, the news that Apple is going to build a car has not stopped since the end of 2020, and there is even news that the Apple car is coming soon. Just at the beginning of last month, it was reported in the industry that Apple cars are targeting the high-end market of more than $100000 and will release its first electric car by the end of 2024 at the earliest. Several media reports said that the development of Apple cars is under way, and the official release will still be at the end of 2025 or 2024. Apple cars are likely to be entrusted to Hon Hai Group, the long-term partner that assembles iPhone, the parent company of Foxconn, in charge of the assembly and production of its cars. During this period, there was also news that Apple hired Desi Ujkashevic, a senior Ford executive, to take charge of Apple's electric vehicle program in order to once again step up the development of electric vehicles. However, the above news was not confirmed by Apple at that time, while Foxconn responded: "do not comment on market rumors."

In recent days, there have also been media reports that Apple is conducting supply chain negotiations on auto parts and vehicle manufacturing. Kevin Lynch, the new head of Apple's auto program, also recruited his "old department" from Apple Watch to help him develop cars and adjust the management team of Apple's auto project. However, Apple also did not respond.

Although Apple has never made a clear response to car-building, there are reports of successful poaching, car assembly or outsourcing of Apple's car-building project. Apple's car-building dream first began in 2014, when Apple proposed the Titan Plan, which was the internal code name of Apple's car-building plan in 2014, led by Steve Zadesky, the leader of the original iPod team. Although Apple spent several years on the plan, the process did not go smoothly. Not only did Apple not build a car, but also there were repeated reports of "Titan Plan" layoffs. The auto industry has focused on "or priced more than 660000 yuan Apple car is really coming?" The article gives a detailed account of Apple's car-building process, which can be checked by those who are interested. Of course, there are still a lot of uncertainties as to whether Apple will eventually build a car. But Doug Newcomb, a well-known expert in the field of automotive technology, once said: "with a market capitalization of nearly $2.4 trillion and more than $200 billion in cash, Apple has the resources to challenge established auto companies and even compete with Tesla." Moreover, Apple has a number of patents on autopilot, power systems, in-car systems and body structure. Therefore, in terms of capital and technology reserves, Apple has certain advantages in building cars.

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