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Recently, overseas media have exposed Toyota's new generation of crown patent map, the appearance of the new car is quite different from that of previous generations. According to previous reports, the new generation of Crown will be officially launched in the Japanese local market on July 15 and will be officially launched this year. The new car is expected to launch four models with different configurations. In terms of power, the hybrid version of 2.5L gasoline engine and 2.4L gasoline engine are available, while the 3.5L hybrid version is expected to be phased out.

On April 28, 2020, with the last 14th generation crown coming off the production line in the factory, the crown ended the domestic process of 15 years of three-generation models, and the crown car gradually disappeared from people's sight. On July 15, 2021, FAW Toyota announced that Crown has officially become its high-end flagship brand. The models on sale include Crown-Lufang and Crown-Wilfa. Crown-Lufang officially launched on August 27th, with a price range of 27.58-350800 yuan. Based on Toyota TNGA-K architecture, it provides two-wheel drive / four-wheel drive 2.5L hybrid system for consumers to choose from. Today, a year later, FAW Toyota dealers revealed that the new Crown sedan will be imported back to the domestic market, but the news has not been officially confirmed.

According to the patent map exposed by foreign media, the new generation of crown will adopt a new design language, the style is obviously different from the current crown, its front face uses hexagonal large-size intake grille, headlight group adopts penetrating design, matrix LED lamp group is added on both sides, and the crown brand logo is placed on the hood. On the side of the body, the new generation of crown is no longer a classic hatchback car, but a slip-back body design with a richer waistline than cash. In the rear part, the interior of the taillight is shaped by a broken line, and the black trim added between the lamp groups forms a penetrating visual effect. In the rear part, the taillight shape of the new car is similar to that of the previous Lexus ES and is connected with a black decorative strip. At the same time, a chrome strip is added around the rear of the car, which is similar to that of the current Lexus ES. In terms of size, the new generation of crown length, width and height are 4930/1840/1540mm, wheelbase 2850mm, compared with the current model, the length increases 20mm, width increases 40mm, height increases 85mm, wheelbase decreases 70mm.

In the power section, the current Crown Daily Edition offers three power systems, a gasoline version of a 2.0-liter turbocharged four-cylinder engine and two hybrid versions of a 2.5-liter engine and a 3.5-liter V6 engine. It is understood that the new generation of Crown will provide a hybrid version of 2.5L gasoline engine, as well as 2.4L gasoline engine version, while the 3.5L hybrid version is expected to be phased out.

Crown is a Toyota car with a long history, officially launched in 1955, has now developed to the 15th generation of products, after 65 years. On March 21, 2005, the 12th generation crown was officially listed in China, with a price range of 30.2-481000 yuan. This is the first time that the crown has been produced outside Japan since its birth 50 years ago. On December 14, 2009, the 13th generation of domestic Crown was officially put on the market, with a total of 9 models with 2.5L, 3.0L and 4.3L displacement, with a price of 32.68-899500 yuan. Since the 13th generation of Crown made in China, the performance in China is not very optimistic, because FAW Toyota's domestic version is a more high-end Majesta, and although Crown is regarded as Toyota's high-end model, competitors include BMW 5-Series, Audi A6L and other luxury models, but the actual guidance price is similar to Audi A4L and BMW 3-Series, and Audi A6L, BMW 5-Series and other models are constantly updated in China. The replacement of the crown in China is impatient.

On March 12, 2015, FAW Toyota's new crown was officially launched, with a price range of 27.98-385800 yuan. The appearance design has been improved for the Chinese market. The front face and rear of the car are different from the Japanese version of the design, in order to meet the aesthetic of Chinese consumers. Power is equipped with 2.5L engine and 2.0T engine. With the domestic listing of the 14th generation crown, no matter the pricing and position have been completely lowered, the product style has also changed. compared with the previous calm and commercial style, the 14th generation crown is undoubtedly younger and sporty, but sales still can not recover. In 2018, when the 15th generation of Toyota Crown officially went on sale, Toyota had abandoned this model and no longer introduced domestic production. On April 28, 2020, FAW Toyota Crown officially stopped production as the last 14th generation Crown went off the line at the factory, meaning that Toyota Crown models bid farewell to domestic consumers.

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