AutoBeta(AutoBeta.net)04/22 Report--

Network news, today (April 22) a number of Beiqi magic speed dealers from all over the country gathered in Beijing City Shunyi District Beijing Automobile Group Co., Ltd., crusade against more than 200 million yuan car purchase money.

It can be seen from the pictures on the spot that the right-protection dealers are neatly arranged in front of the gate of Beiqi, with the words "Beiqi Return Money" uniformly pasted on their bodies.

Tencent first-line news reported that the debt collection dealers have more than 100, the total amount of more than 200 million yuan, some dealers revealed, some of them pay tens of thousands of yuan, some are millions of yuan, and manufacturers have been limited production capacity as the reason to delay time now, manufacturers gradually began to no longer provide spare parts, but also stopped sales rebates.

Beiqi Yinxiang Group launched the magic speed brand in March 2014. Beiqi Magic Speed brand has two product camps: H series (MPV) and S series (SUV). Beiqi Magic Speed experienced blowout growth in the early years. The products mainly played a low price strategy, focusing on the SUV and MPV market of RMB 50,000 - 100,000 yuan, but stagnated in the follow-up. According to the data, the cumulative sales volume of BAIC Magic Speed in 2017 was 257,638 vehicles, a slight decrease compared with 2016. The cumulative sales volume in the first half of 2018 was 108,800 vehicles, down nearly 10% year-on-year. At the same time, it is reported that the external debt scale of BAIC Yinxiang has been calculated in "100 million" units.

Due to the continuous deterioration of the industry environment and difficulties in the operation of the enterprise, the internal problems of Beiqi Yinxiang began to erupt last year. The factory fell into a difficult time of stopping production and waiting for production, defaulting on suppliers 'payments, and being collectively protested by employees due to salary arrears, etc.

Because of the salary owed to employees, Beiqi Yinxiang was blocked by employees more than once, one of which was in September last year, Beiqi Yinxiang Chongqing headquarters building was blocked by employees protest, at that time a large number of employees gathered outside the headquarters building, and pulled up the rights banner "Employees work hard for Yinxiang, arrears of wages have been cold" words, Beiqi Yinxiang gate has a number of security personnel intercepted, both sides also once had a conflict.

Earlier, in July 2018, there was a notice circulating in the industry about Yinxiang Automobile's shutdown waiting for production, which said: "Due to the continuous deterioration of the industry environment and difficulties in enterprise operation, the company decided to stop production for 40 days, and the follow-up resumption time was notified one week in advance."

For the company shutdown waiting for production, Chongqing Beiqi Yinxiang two senior staff confirmed the authenticity of the matter, after more news Yinxiang car will go bankrupt, bankruptcy news. However, in October, it was reported that Beiqi Yinxiang received 2 billion yuan of capital injection, among which Beiqi Group invested 1 billion yuan, Hechuan Municipal Government 500 million yuan and Yinxiang Industrial 500 million yuan.

After nearly half a year of waiting for production, Yinxiang finally resumed production until December 21, but the industry environment continued to be depressed and Beiqi Yinxiang enterprise operation difficulties continued.

The automobile industry began to suffer casualties in 2018. Fiat and Suzuki announced their withdrawal one after another. The era of joint venture brands lying to make money ended. With the intensification of market competition, the industry reshuffle was also carried out for six times. Beiqi Magic Speed products had been marginalized in the market. Beiqi Yinxiang, an independent brand, was also crumbling.

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