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Today, a video about Xiaopeng CEO He Xiaopeng participating in the program "To the Forerunner·Dream by Dream" was exposed. He Xiaopeng said in the interview process: Back when he started his business, he didn't want to name the product with his own name, because this is a responsibility and a pressure. Accountability will make you do things better, more reliably, and with higher customer satisfaction. But the pressure is that the bigger the scale, the greater the pressure.

It is worth mentioning that in the early years, the title of the platform was "Why do many foreign brands name after the founder, but Chinese brands are difficult to accept after the founder?" The post triggered a heated discussion on the Internet. In response to the post, He Xiaopeng once responded: "I feel that this problem is set for Xiaopeng cars." He Xiaopeng first shared the origin of the name "Xiaopeng Automobile". The original name of "Xiaopeng Automobile" was called "Orange Automobile", but at that time, when the trademark was registered, many good names had been occupied and registered, leaving only "Xiaopeng Automobile". At that time, co-founder Xia Heng also proposed whether it could be called "Xiaopeng Automobile". However, for whether to adopt Xiaopeng car, I was still worried about it at that time, after all, as an investor, the most taboo is to put his own money and people into it, but at that time finally convinced himself and his family.

In fact, there are still many brands named after the founders in the automobile industry, such as Toyota, Honda, Ford, Mercedes-Benz Daimler, Peugeot Citroen, etc. are now familiar automobile brands. He Xiaopeng said, Whether Xiaopeng car or XPENG, As long as the product science and technology intelligence and manufacturing quality technology do good enough, Finally Xiaopeng car this brand will let consumers know believe and recognize. Xiaopeng car official micro bo also responded to the name of Xiaopeng car, a loud brand will be a plus item, but the strength of the product is the ultimate factor to determine the brand level, not simply depends on a symbol or a name.

At last year's Guangzhou Auto Show, He Xiaopeng once again responded to the question of Xiaopeng's car name, saying that naming the brand by name is a manifestation of Xiaopeng's brand identity and responsibility. I'm not changing my name. It said that before "Xiao" this sound because foreigners are difficult to pronounce, may bring difficulties in international dissemination, but now it is different, more and more foreigners can pronounce Xiaomi, Xiaopeng "Xiao" sound." He Xiaopeng believes that in another five years, another ten years, the brand of Chinese name will go to the world, we should have confidence to go out.

From this year's sales, Xiaopeng car performance is really optimistic. Although sales declined in April due to the impact of the epidemic, sales rebounded in May and returned to the level of 10,000 vehicles, ranking in the top three of the new head-building forces. 10125 new vehicles were delivered in May, up 78.1% year-on-year and 12.5% month-on-month. Among them, Xiaopeng P7 delivered 4224 sets, Xiaopeng P5 delivered 3686 sets, Xiaopeng G3i delivered 2215 sets. In recent months, the delivery volume of Xiaopeng Automobile has been firmly in the forefront of the new forces of car building.

On June 21, Xiaopeng Automobile announced that its historical cumulative delivery volume officially exceeded 200,000 units this week. It is worth noting that the first 100,000 deliveries of Xiaopeng Automobile took nearly two years, while the second 100,000 deliveries took only 8 months. It is not difficult to see the rapid growth. For this achievement, He Xiaopeng said: "200,000 delivery, for the automotive industry, is only a small number." However, for Xiaopeng Automobile, this is 200,000 trust, 200,000 expectations, 200,000 reasons for us to continue to explore. I believe that it is the choice of every Peng friend that has brought us to where we are today."

Perhaps, the strength of the product is the ultimate factor that determines the level of the brand, but the quality of the brand is also one of the criteria for consumers to select products, especially the higher the price of the product, consumers will generally choose the more audience louder brand, and will not only consider the level of product power. However, brand power, product power is not a day cast, from the current point of view, Xiaopeng automobile still needs to work hard.

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