AutoBeta(AutoBeta.net)06/24 Report--

On June 23, the Ministry of Industry and Information Technology announced the latest new car declaration information to the public. In the declaration catalogue, the automobile industry focused on obtaining a set of new Dongfeng Peugeot 408 declaration charts. It is understood that the new car will be on the market on August 26. Prior to this, Dongfeng Peugeot officially released the preview map and official map of the new car, and the preemptive booking of the new car was simultaneously opened after its official debut. According to Dongfeng Peugeot official news, the order of the new car line booking channel has exceeded 10,000 in half an hour.

The new car as Dongfeng Peugeot's first model with the new lion logo, the relatively big change is mainly reflected in the appearance, the new car has redesigned the appearance, compared with the current model, the new car is more young and sporting. Combined with the declaration chart, the new car uses the brand-new "Lion Soul Aesthetics" design language, the front face is replaced with the latest family-oriented radial lattice front grille, with domineering fangs on both sides of the split headlights, the middle of the net hangs the Peugeot brand new shield lion mark LOGO, with three air intakes, and the acceleration bonnet is marked with the word "408", making the whole front of the car look very domineering and highly recognizable at the same time.

On the side of the body, the new car has smooth and rich lines, adopts a slip-back body structure and matches the brand-new double five-frame wheel design, and the overall visual effect is quite moving.

In the rear part, the new car uses a through-type lion claw LED taillight design, with a through-type trim in the center, with two exhaust layouts on both sides below. In terms of size, the length, width and height of the new car are 4750/1820/1488mm, the wheelbase is 2730mm, and the positioning compact car is the same as the current model on sale.

As the first mass-produced model of Dongfeng Peugeot with the new Lion Standard, the interior, combined with the previously released official map, shows that the new car adopts a new design style. the new car is equipped with a 12-inch LCD dashboard and a 10-inch suspension intelligent HD touch screen, and uses a new style multi-functional sports steering wheel. In addition, the new car also retains highly metallic physical buttons under the central control area and introduces Peugeot's classic "piano" buttons. Compared with the current model, the overall design of the new car interior looks more technological.

In terms of power, the new car is expected to carry a 1.6L turbocharged engine with a maximum power of 125kw and a maximum torque of 250Nm. The transmission system is equipped with Aixin 6-speed manual self-integrated gearbox. As a reference, the models on sale are equipped with 1.2T three-cylinder turbocharged engine and 1.6t four-cylinder turbocharged engine, with maximum power of 100kw and 125kw, peak torque of 230N ·m and 250N ·m respectively, matched with 6-speed double-clutch gearbox and 6-speed manual integrated gearbox.

Data show that in October 2002, Dongfeng Motor Group and France PSA Group (Peugeot Citroen Group) signed an expanded cooperation, Dongfeng Peugeot was born. On February 25, 2021, Peugeot announced a global brand refurbishment and announced its 11th generation Lion LOGO, the new Lion LOGO only keeps the head details of the lion implanted in a shield, and the lion shape is also more powerful than the previous edition, but after Dongfeng Peugeot announced the launch of the new Lion Standard, it was complained that it was "not as good as the previous generation". After the release of the new lion, Dongfeng Peugeot announced its "new lion strategy" in the domestic market. Dongfeng Peugeot said that it would accelerate the pace of new product launch and successively launch new 4008, new 5008, 2022 508L, 2008 THE ONE and other models in different market segments.

At present, Dongfeng Peugeot models on sale include Peugeot 408, Peugeot 508L, Peugeot 2008, Peugeot E2008, Peugeot 4008, Peugeot 5008 and so on. Among them, Peugeot 408 is a new compact model launched by Dongfeng Peugeot on January 25, 2010. it is also the global first model launched by Peugeot in the domestic market. As the first model in the world, the basic monthly sales of new cars are maintained at more than 5000. The second-generation model, which went on sale in August 2014, is the first model based on Peugeot's latest EMP2 modular platform and is further lengthened for body size. In August 2018, the new Peugeot 408 launched, the new car in the appearance of major changes, the power side continues to provide 1.2T three-cylinder turbocharged engine and 1.6t four-cylinder turbocharged engine two power options, the price range is 11.97-169700 yuan.

The data show that Peugeot 408 has a cumulative sales of 13086 vehicles in 2021, which is the highest selling model under Dongfeng Peugeot, followed by Peugeot 4008 with cumulative sales of 9495 vehicles, followed by Peugeot 508L with cumulative sales of 8150 vehicles, while the rest of the models are less than 5000. Although Peugeot 408 has become an important source of Dongfeng Peugeot models with a sales performance of 13086 vehicles, compared with the same class models, Peugeot 408 sold only 13086 vehicles in one year. It is not as good as the monthly sales of mainstream models of the same class, and there is indeed a big gap between the monthly sales of only 13086 vehicles a year and the previous monthly sales of 5000 vehicles, which is mainly related to the decline of brand power, followed by product quality problems. Peugeot 408, in particular, has repeatedly topped the complaint list.

The latest figures show that from January to May, Peugeot sold 4851 vehicles; Peugeot 4008 sold 5921 vehicles; Peugeot 2008 sold 4473 vehicles; and Peugeot 508L sold 3675 vehicles. Statistically, sales of the Peugeot 408 were mediocre in the first five months of this year, roughly the same as the Peugeot 508L and the Peugeot 2008. As far as the current car market is concerned, there are already a number of best-selling models in the market, including Suiteng, Carola, Xuanyi and so on, and the share of the car market is becoming more and more limited. it also means that the new Peugeot 408 may face greater pressure after its listing, and whether the new generation Peugeot 408 can return to the previous monthly sales of 5000 vehicles remains to be verified by the market.

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