AutoBeta(AutoBeta.net)06/25 Report--

NIO test car accidentally fell from a building, resulting in the death of two testers, and NIO's response directly pushed the matter to the best part.

On June 23, # Xilai cars were reported to have fallen out of the headquarters building # and # two test drivers were killed # one after another rushed to Weibo hot search. According to a comprehensive report, at the NIO global headquarters in Xinggang, NIO Jiading District, a NIO test car rushed out of the third floor and fell from the building. The scene of the accident was very tragic. The test car four wheels turned upside down on the road, the roof of the car was seriously damaged, and all kinds of cement fragments were scattered on the ground, and firefighters were carrying out rescue.

In the evening, Lulai confirmed in a statement on its official Weibo that two digital cockpit testers, one of whom was a company colleague and the other a partner employee, were killed when an Lulai test vehicle fell from the third floor of the Shanghai Innovation Port parking building at around 17:20 on June 22. We are very saddened by the accident and express our deep condolences to the colleagues and partner employees who died. The company has set up a special group to help families deal with the aftermath. After the accident, the company immediately launched the accident cause investigation and analysis procedure in cooperation with the public security department. According to the analysis of the situation at the scene, it can be preliminarily confirmed that this is an accident and has nothing to do with the vehicle itself.

Who would have thought that it was the response from NIO that pushed the event to the best part. Although NIO said in a statement that "we are very saddened by the accident and express our deep condolences to the colleagues and partner employees who died," the statement that "this is an accident and has nothing to do with the vehicle itself" is still uncomfortable. Netizens bluntly said that "the last sentence highlights the cold-blooded and disgusting of capital."

After causing public controversy, Lulai deleted the statement and reissued the statement at 21:02: around 17:20 on June 22nd, an Xilai test vehicle crashed from the third floor of the Shanghai Innovation Port parking building, killing two digital cockpit testers. one of them is a colleague of the company, the other is a partner employee. After the accident, the company immediately launched the accident cause investigation and analysis procedure in cooperation with the public security department. According to the analysis of the situation at the scene, it can be preliminarily confirmed that this is an accident (not caused by the vehicle). We are very saddened by the accident and express our deep condolences to the colleagues and partner employees who died. The company has set up a special group to help families deal with the aftermath. " At the same time, NIO opened selected comments, and there were voices of mourning at the bottom.

Is this the end of the test car crash? No! NIO also felt uncomfortable after issuing the revised statement. "based on the analysis of the situation at the scene, it can be preliminarily confirmed that this is an accident (not caused by the vehicle)," NIO said in a statement, which is theoretically different from "this is an accident" in the previous statement. "it has nothing to do with the vehicle itself" has no actual difference. In addition, the description of "according to the analysis of the scene situation can be preliminarily confirmed that this is an accident (not caused by a vehicle)" is also biased. NIO is only an automobile manufacturer. Only through the analysis of the situation at the scene of the accident, we come to the conclusion that "this is an accident (not caused by vehicle causes)", whether there is sufficient data to determine whether there is enough data and other data to determine. Does it need to be determined by a professional appraisal department or traffic police department?

For what reason did the vehicle fall from the building? Zhihu user "Kang cheap Cat" said: "when the car was reversing into the warehouse, it accelerated unusually for some reason and finally crashed through the outer wall and guardrail and flew down." The user analyzed: "because the vehicle has tumbled in the air, and finally the four wheels fell to the ground, the direction of the vehicle when it hit the wall can be determined through the direction of the front of the car." We can see from the photo that it finally falls to the ground with four wheels facing up and the car facing outward. Combined with air flip, so the car is rear-facing outward before flying out of the building, which is also in line with the design of the parking space of the building. "

Judging from this incident, there are no more than two reasons for the vehicle falling from a building, one is the improper operation of the tester, and the other is the failure of the hardware and software of the vehicle. Judging from the response that night, it denied the possibility of the second reason. However, whether there is a problem with the vehicle or not can not be decided by self-talk, and the final conclusion needs to be investigated and determined by the authorities or relevant government departments. Only the results determined by the authority can convince the public.

As for the two responses from Wulai, it is actually understandable. Obviously, when NIO put aside the relationship between "accident and vehicle" in its statement, he was undoubtedly worried that the accident might affect vehicle sales. However, as a head company and a well-known brand at home and abroad, the official statement issued by NIO still has to carry temperature, and the negative impact of the accident may not be cancelled. but these negative effects can also be eliminated through more modest language, while Wei directly denies the relationship between "accident and vehicle", or directly pushes the cause of the accident to the tester. I'm afraid such a statement will affect vehicle sales and brand reputation even more.

Finally, Ma Lin, senior director of communication for Shanghai Lulai Automobile Company, is suspected to have responded to the accident of a car falling from a building in a group chat. Ma Lin said: first of all, thank you, spray or give advice, it is all for the sake of Wei, if this can not be felt, I do not deserve to be in this seat. In the second sentence, there are specific reasons for when to speak and whether or not to speak; how to say, whether or not to say that sentence, has been considered, there are various reasons, of course, no matter what the reason. My considerations do not seem to be comprehensive and wrong, and everyone's opinions are correct. Third, the company is very sad, not cold, it is my responsibility, we continue to improve. Fourth, the water army can't beat me.

For this content, Ma Lin's personal Weibo exploded again! Of course, it is not clear whether the above group chat was made by myself, but officials have not released any comment on the content of the group chat.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat