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On the same day of the Media Day of the 2022 Chongqing Auto Show, there was a sudden incident in the car-building brand zero-running auto booth. According to the video at the scene, a car owner in a dress appeared on the zero-running car booth with a piece of white paper printed with the words "zero-running new car was repaired on a black screen for half a month and changed for two major parts promised to return and back" in both hands. However, the rights incident was soon quieted down, and security and police personnel quickly arrived and pulled up a black curtain to surround the booth.

Subsequently, Zero cars responded: "after verification, users' complaints at the scene of the auto show have been resolved." Store inspection found that the vehicle intelligent cockpit fault and order for customers. After the arrival of the goods, the store completed the replacement of the faulty parts for the user as soon as possible, and the vehicle maintenance was completed and in normal condition. At the same time, it was proposed to pay the compensation for the user, but it is a pity that the customer could not accept the proposal. The store will continue to actively and sincerely communicate with customers and strive to reach an agreement as soon as possible. " However, in response to the zero-running car, whether the complaint has been resolved, the owner of the car has not responded publicly.

With the improvement of users' awareness of safeguarding their rights, some consumers begin to regard the auto show as the preferred place for "safeguarding their rights". Due to the frequent incidents of safeguarding their rights in auto shows, security and police personnel are becoming more and more skilled in dealing with them. However, compared with the Tesla incident that took place at the 2021 Shanghai Auto Show, the impact of the 2022 Chongqing Auto Show zero-running car rights incident is not great. On the one hand, the heat of the Chongqing auto show is not as hot as Beijing, Shanghai, Guangzhou and other A-class auto shows. On the other hand, zero-running cars, as minority car brands, are less popular than Tesla, Lulai, Xiaopeng, ideal and other car companies.

The China Consumer Association has pointed out that "the phenomenon of safeguarding the rights of auto shows occurs frequently, which reflects that consumers still have pain points, difficulties and blocking points in the field of automobile, especially in the field of intelligent Internet connection." In addition, the China Consumer Association also pointed out, "on the one hand, car companies should strictly control safety to protect the safety of the use of vehicles and the rights and interests of consumers, and at the same time, they should also do a good job in after-sales service, understand the demands of consumer rights protection, and give practical and effective solutions. On the other hand, the relevant departments and consumer associations at all levels should further smooth the channels of consumer complaints and guide consumers to safeguard their own rights and interests through reasonable and legal means and legal means.

Data show that Zero car, founded in 2015, is an electric vehicle brand of Zhejiang Zero running Technology Co., Ltd., jointly invested by Zhejiang Dahua Technology Co., Ltd and its main founders. At present, there are four models of Zero running S01, Zero running T03, Zero running C11 and Zero running C01. Among them, the first model, Zero run S01, went on sale in January 2019 and began delivery in the second half of the year. The current price is 11.99-150900 yuan.

The Zero S01 is not a mature product, it encounters collective protection after only one year of delivery, and there are surprisingly many problems. In May 2020, the first batch of Zero car owners collectively defended their rights and jointly sent an open letter to Zhejiang Zero running Technology Co., Ltd., hoping that manufacturers can solve the vehicle problem. According to the "Open letter of Zero running S01-380s and 380PRO's first batch of owners to Zero running cars", more than 200 owners of zero running cars summarized the problems that occurred in the course of using the car for less than half a year, and pointed out many problems of zero running vehicles, including braking system failure, vacuum booster pump failure, power system failure, battery overheat protection, engine system failure, main control screen black screen, control system failure. The vehicle stops for no reason, the air conditioning design fails, the owner is miserable, the camera system breaks down, the intelligent driving is suspicious, the finger vein recognition rate is low, the function is gaudy, the automatic parking is difficult to realize, the technical strength is worrying, the OTA upgrade is slow, the upgrade is full of faults, the car body jitter is abnormal, the high-speed experience is very poor, and so on. In addition, there are rights protection car owners reported that the electronic handbrake automatically locked, after the gear can not move forward and backward, the horn does not sound and other problems.

Recently, zero-running cars have been exposed to false propaganda. According to the "1818 Golden Eye" media report, a car owner in Ningbo ordered a zero-running C11 model in April 2021 and waited for more than a year to pick up the car, but after picking up the car, he found that the battery purchased did not match the battery originally advertised. The promised battery supplier was AVIC Lithium, but the actual delivery was Xin Wanda. In response to this matter, Zero Automobile responded: "the company attaches great importance to user experience and high-quality product delivery. With regard to the problems reflected by Mr. Huang in this incident, we are actively communicating and coordinating the relevant situation." provide a solution as soon as possible. " According to the latest feedback from Zero cars, the incident has been "properly resolved and agreed with users".

While sales increase, whether we should also pay attention to product quality. According to the data, the delivery of zero-running cars from January to May increased by 347.0% year-on-year to 40735, of which 214.3% in May increased to 10069 compared with the same period last year. Whether monthly delivery or cumulative delivery, zero-running cars surpassed Xilai. It is understood that at present, zero-running models on sale include zero-running T03, zero-running S01, and zero-running C11, which are positioned as minicars, small cars, and medium-sized SUV respectively. Among them, the highest sales volume is zero-running T03, which delivered a total of 26650 vehicles from January to May, accounting for 65% of the total delivery of zero-running cars.

Of course, in any case, the delivery data of zero-running cars showed an increase, and riding this east wind, zero-running cars submitted a listing application to the Hong Kong Stock Exchange. Yes, the zero-running car is short of money.

Data show that zero-running cars have received a total of seven rounds of financing, with a financing amount of 12.06 billion yuan. According to the prospectus, the adjusted net losses of 2019-2021 zero-running cars have been 810 million yuan, 935 million yuan and 2.629 billion yuan respectively, with a cumulative net loss of 4.374 billion yuan, while the total revenue in the past three years is only 3.88 billion yuan. What is more dangerous is that as of December 31, 2021, the cash and cash equivalents of zero-running cars are only 4.338 billion yuan, while those of "Wei Xiaoli" are 47 billion yuan, 45.36 billion yuan and 50.16 billion yuan respectively. This kind of operation dilemma, it is not difficult to explain why zero-running cars have not yet hit the middle and high-end market, so they are eager to IPO.

According to the plan, zero-running cars will launch eight new models at the rate of 1-3 models a year by the end of 2025, covering sedans, SUV and MPV of all sizes, and it is inevitable that there are still three years to go before 2025. Tesla CEO Musk once said, "what I see from these new car companies right now is that they are jumping into the abyss and trying to expand production on a large scale without building a car. This is crazy." Zero-running cars are also in such a dilemma. For zero-running cars stuck in the quagmire of losses and positioning, it is hard to get ashore.

Looking at the essence of the event, can the new power of car-building companies buy it or not? In the view of many people, compared with traditional car brands, there is little technological precipitation in the new power of car building, and some people even bluntly say that "PPT makes cars". But in the past two years, the delivery data of new power brands have indeed skyrocketed, indicating that they have been recognized by some markets, while more and more consumers begin to accept new energy vehicles and new power brands. However, compared with the traditional fuel car brands, there is still a certain gap in the car-building skills of the new forces, which is also the main reason why quality control can not be guaranteed, and the advantages of the new power brands are mainly reflected in electrification and intelligence. Therefore, according to the attention of the automobile industry, the new power brand is still treated conservatively, at least in terms of quality control, the performance of the new power brand is not as good as that of the traditional car brand.

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