AutoBeta(AutoBeta.net)06/26 Report--

On June 25, at the 2022 Chongqing International Auto Show, Changan Automobile brand Avita Technology signed a comprehensive strategic cooperation agreement with Huawei to jointly build high-end smart cars based on the CHN platform and to launch four new models by 2025. At the auto show, Xu Zhijun, Huawei's rotating chairman, stressed once again that Huawei does not build cars, but only helps car companies build good cars. Mr Xu said that since Huawei finalised the launch of the car business, he had visited the chairmen and CEO of almost all Chinese car companies, during which time he had found Huawei's position in the auto industry-"there is no shortage of Huawei-branded cars in China, but there is a lack of auto parts suppliers with real core technology."

According to the concern of the automobile industry, Avita Technology is a smart car brand jointly built by Changan Automobile, Huawei and Ningde Times. The largest shareholder is the listed company Changan Automobile, with a shareholding ratio of 39.02%. The second largest shareholder is the listed company Ningde era, with a shareholding ratio of 23.99%. The AVATR brand was first launched on November 15, 2021, and the first model, the Avita 11, has been booked with a deposit of 520 yuan. At the signing ceremony, Avita Technology's first model, the Avita 11, and its limited edition model, the Avita 011, were unveiled together. The new car will be officially launched on August 8 and delivered by the end of the year.

The new car is based on the intelligent electric vehicle network platform (CHN) jointly developed by the three giants of Changan, Huawei and Ningde. In terms of appearance, the front face of the new car uses a simple closed grille shape, the headlights use split design, and in the middle is the Avita brand LOGO, which is composed of simple geometric patterns, with a high degree of recognition. On the side of the body, the new car uses a double waistline design and a slippery body shape, and the frameless door will also be used in the new car. In terms of the rear part, the overall shape of the new car is more round, and the taillights use through-type design, which also has a strong degree of recognition after lighting. In terms of body size, the length, width and height of the new car is 4880/1970/1601mm, the wheelbase is 2975mm, and the positioning is pure electric medium SUV.

In the interior part, the new car adopts the design concept of ring-hugging induction cockpit, and the center of the center console is a very novel "Vortex emotional eddy current", which can deduce different theme patterns according to the lighting; in terms of color matching, the new car uses two kinds of colors: bluish gray and Burgundy red, which focus on sports and luxury respectively. In terms of power, the new car is equipped with Huawei dual-motor system, the maximum power 425kW, the car weight ratio before and after 50:50, officials say its 0100km / h acceleration results enter the club in 3 seconds. On the battery life, the new car is equipped with the Ningde era ternary lithium battery pack with the capacity of 90.38kWh.

At the new car press conference, Zhu Huarong, chairman of Changan Automobile, said that Changan Automobile has been exploring the high-end brand for more than 10 years. Four years ago, Changan Automobile took the initiative to do CHN (Changan, Huawei, Ningde era) platform together with Huawei and Ningde era. It also said that the influence of Chinese brands is weak, and it is time for Chinese brands to do great things, so Changan Automobile has found the most powerful partners in China to do it together. In the battery industry, Ningde Times is the strongest company in China, while Huawei is the leader and strongest ICT enterprise in the communications industry.

In fact, Huawei already has many layouts in the automotive sector, but Huawei has repeatedly stated that it will not build cars in the future, saying that "Huawei will not control any car mainframe factory, even 1%". The automobile industry is concerned that whether Huawei is in the product side or the market end, it can promote the cooperation of automobile companies, but the core competitiveness of their own technology and products is the king of long-term foothold in the market.

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