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Early this morning, Changan New Energy official Wechat account issued a "Changan New Energy Mercedes-Benz E-Star model suspension notice." The announcement shows that due to the shortage of upstream raw materials and capacity restrictions on vehicles and spare parts, the delivery cycle of the model is longer, so the collection of orders for Mercedes-Benz E-Star models will be suspended from 00:OO on July 1, 2022.

In fact, as early as April 24 this year, Changan New Energy announced that it would suspend orders for the national version of the Mercedes-Benz E-Star, which is also due to a shortage of raw materials and capacity constraints upstream. It is understood that the Mercedes-Benz E-Star is a mini electric vehicle under Changan New Energy, and it is also the best-selling new energy model among Changan New Energy brands. The Mercedes-Benz E-Star went on sale in April 2020. before that, there were nine models of the Changan Mercedes-Benz E-Star, which were divided into Qingxin version, appreciation version, national version and so on, with a price range of 5.38-74800 yuan. At present, the Changan Mercedes-Benz Qingxin version, the appreciation version, the national version, and the colorful limited edition of the national version are all marked with the words "suspended subscription", while the national version Xinyi version and the national version Xinyue version are marked with the words "suspended subscription". According to the latest announcement issued by Changan New Energy today, it means that starting from tomorrow, Mercedes-Benz E-Star will suspend the receipt of orders throughout the department.

According to the concern of the automobile industry, Changan New Energy announced at the end of last year that it would suspend orders for some E-Star models and E-Rock models. On April 1 this year, Changan New Energy Officer Xuan Benz E-Star national version models increased by 4000 yuan. As a result, the price of the Chang'an Mercedes-Benz E-Star has also risen from 49800 yuan to 53800 yuan. But despite the price increase, Changan announced on April 24th that it would stop accepting orders for the national version of the entry-level Mercedes-Benz E-Star, also due to raw material shortages and capacity constraints upstream. Mercedes-Benz E-Star is the best-selling new energy model among Changan new energy brands. Public data show that from January to May this year, Changan Mercedes-Benz E-Star accumulated sales of 41240 vehicles, ranking third in minicar sales. According to the data, Changan Mercedes-Benz E-Star basically sells more than 5000 vehicles a month, and its sales in the market are not very bad. In the mini-car market, it is only inferior to Hongguang MINIEV and Chery QQ ice cream. At present, from the complaint website, we can still find some users complaining that Changan Mercedes-Benz E-Star can not mention the car, and this time Changan New Energy once again stops orders for other Mercedes-Benz E-Star models. Of course, the suspension of Changan Mercedes-Benz E-Star is not alone.

In February this year, the Euler brand issued a notice to the 4S store: from 0: 00 on the 15th, all dealers will stop receiving orders for black cat and white cat models. Euler Automobile responded on the official Weibo: "due to chip shortage, spare parts supply can not guarantee production and many other reasons, resulting in a large backlog of black and white cat model orders, customer car purchase cycle is too long, affecting customer experience." In order to avoid bringing more bad feelings to car owners who trust Euler models, manufacturers will coordinate internal resources to meet existing order scheduling plans more quickly, and ensure the speed and benefits of existing car booking customers. " Subsequently, Dong Yudong, CEO of Euler car, revealed a deeper reason for the suspension on APP: due to the sharp rise in the price of raw materials, Euler Black Cat lost more than 10,000 yuan each time it sold, and the more it sold, the more it lost.

Changan Mercedes-Benz E-Star, which also locates minicars, suspending orders is basically the same as Euler cars, whether it is Changan Mercedes-Benz E-Star or Euler car black and white cats, the suspended models are relatively low positioning models, and sales are very hot, but for car companies, although the model sales volume is high, but because the model price is relatively low, the profit is also very low. This time, Changan New Energy officials pointed out that the reason for the suspension is the impact of the shortage of upstream raw materials and the capacity restrictions on vehicles and spare parts, but the more fundamental reason is that the continuous rise of upstream raw materials makes it difficult for small and mini electric vehicles with low profits to bear. In this context, suspending subscription on the one hand can alleviate the difficulty of new car delivery, on the other hand, it is also out of profit considerations.

Of course, the deeper reason for the suspension of orders in Changan Mercedes-Benz E-Star is to make way for other models. Mercedes-Benz E-Star is the best-selling new energy model among Changan new energy brands, the suspension of orders will have a certain impact on the sales volume of Changan Automobile, but at present, in the relatively low-end market, Changan Automobile has rearranged the brand new model to undertake the low-end market of 50, 000-70, 000 yuan. It is understood that Changan new LUMIN brand electric model "waxy corn" has been officially launched on June 10, the new car launched a total of 3 models, the price range of 4.89-63900 yuan, the current new car orders have exceeded 10, 000, so do not rule out the future Benz E-Star high performance-to-price ratio may be reflected in the new car "waxy corn". According to a person close to Changan Automobile, the production capacity of Changan is really tight at present. The new Changan model LUMIN has just been launched on June 10, and most of the resources are moving closer to the new models at this stage.

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