AutoBeta(AutoBeta.net)04/22 Report--

Dong Changzheng, Toyota's executive vice president in China, said Toyota aims to one day outperform its US region in China.

When Toyota shouts this sentence, it means that Toyota will shift its focus to the Chinese market in the future. At present, China is Toyota's third largest market. Toyota sold 2.43 million vehicles in the United States in 2018, making it Toyota's largest market in the world. Japan ranked second with 1.89 million vehicles, while China sold 1.47 million vehicles.

Toyota hopes to use its successful practice in the US as a benchmark and try to replicate the same approach to China, the world's largest car market. To this end, Toyota also came up with a new slogan in China: learn from the United States and surpass the United States.

However, in terms of sales volume, Toyota's sales in the United States are nearly 1 million vehicles less than those in China, and there is still a long way to go to catch up with its sales in the United States.

Toyota set a sales target for 2019 in China at the beginning of the year, which will grow 8 per cent to 1.6 million vehicles from a year earlier.

In fact, Toyota is also close to its sales target. In the first quarter of this year, Toyota sold 347900 vehicles in China, an increase of 8.1% over the same period last year, making it the temporary top seller of Japanese manufacturers in China.

Dong Changzheng also said that Toyota China is currently studying Toyota's best practices in North America, including reliance on localized product development and dealer operations in order to catch up quickly. "We use North America as a benchmark. Toyota North American market products are mainly developed locally, so R & D work has been highly localized. The China business also plans to take the lead in developing cars, especially electric vehicles, for the local market. "

Toyota has launched two plug-in hybrids and a new mid-sized sedan Asian Dragon in China this year, and a new generation of Corolla / Rayling, RAV4 Rongfang, Wilfa, electric cars and other models will be launched this year.

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