AutoBeta(AutoBeta.net)07/01 Report--

On the evening of June 30, the latest data released by DPCA showed that 10367 new vehicles were delivered in June 2022, achieving positive year-on-year growth for 19 consecutive months; the cumulative sales volume from January to June was 56370 vehicles, with a year-on-year growth of 39%.

Previously, DPCA said that it would reach 170,000 vehicles in 2022 and challenge 200,000 vehicles. If calculated according to the level of 170,000 vehicles, DPCA had achieved 33.2% of the total sales target by June, that is to say, more than half of 2022 had been achieved, but DPCA had failed to achieve half of the annual sales target. According to the plan, DPCA needed to complete the remaining 66.8% in the next six months. This is for DPCA, which has a general foundation. It was indeed somewhat difficult.

According to the data, Shenlong Automobile Co., Ltd. was founded on May 18,1992, jointly funded by Dongfeng Motor and Peugeot Citroen Group, headquartered in Wuhan City, Hubei Province. The automobile industry pays close attention to understanding that, as the representative of the legal system brand, Shenlong Automobile has Dongfeng Peugeot and Dongfeng Citroen two brands. Although there are many products under the two brands, the sales volume is very ordinary.

At present, Dongfeng Peugeot products on sale include Peugeot 408, Peugeot 508L, Peugeot 2008, Peugeot e2008, Peugeot 4008, Peugeot brand new 5008 and other models. Take the sales volume in May this year as an example, Peugeot 408 sales volume is 1486; Peugeot 4008 sales volume is 1227; Peugeot 2008 sales volume is 1146, the three models with relatively high sales volume are only more than 1,000, and the sales volume of other models is also very low.

Dongfeng Citroen products on sale include Tianyi C5 AIRCROSS, brand-new C3-XR, Versailles C5X, C6 and other models. Also take sales in May this year as an example, Dongfeng Citroen's highest sales model is Versailles C5X, with sales of 3307 vehicles, and sales of the rest are very bleak.

For example, the sales data for May shows that it is obvious that, except for the Versailles C5X, which is the highest-selling model of DPCA, the competitiveness of other models in the market is not high. According to statistics, as of May, the cumulative sales volume of Versailles C5X was 15907, accounting for about 35% of the total sales volume of Shenlong Automobile (46003 units sold from January to May). Of course, in order to achieve the annual sales target of 170,000 vehicles, the sales output of Versailles C5X alone is far from enough.

At present, Dongfeng Peugeot's first Peugeot 408 model equipped with the new lion standard has appeared in the public view for many times, the new car will be launched on August 26, according to Dongfeng Peugeot official news, the new car online booking channel opened half an hour orders have broken ten thousand. Peugeot 408, as the volume model of Dongfeng Peugeot brand, has a cumulative sales volume of 13086 vehicles in 2021, which is the model with the highest sales volume under Dongfeng Peugeot. According to the data, it is expected that the new car will become the explosive model of Dongfeng Peugeot after it comes into the market. However, considering that there are many best-selling models in the car market at present and the share of the car market is becoming more and more limited, in this case, whether consumers are willing to pay the bill at that time remains to be tested by the market.

Looking back on the development process of DPCA, as the earliest joint venture automobile enterprise entering the Chinese market, DPCA also had a short highlight moment. The data shows that the sales volume of DPCA reached 704,800 vehicles in 2015, but after that, it fell directly from the altar. The sales volume declined by 15.2% in 2016; The sales volume picked up in 2017, but still declined by 36.85%; In 2018, the sales volume declined by 32.89%; By 2019 and 2020, sales fell 55.17% and 55.74% respectively, halving sales for two consecutive years.

Fortunately, in the past 2021, the annual sales volume of DPCA exceeded 100,000 vehicles, but compared with its 705,000 sales record in 2015, 100,000 vehicles are still insignificant. According to the current market performance, the performance of Shenlong Automobile in the market has indeed improved, but if it is subdivided into brand models, in fact, Shenlong Automobile has only one explosive model, Versailles C5X, so Shenlong Automobile needs more products that consumers affirm to support if it wants to achieve its annual sales target. Judging from the current general performance of DPCA, it is still unknown whether DPCA can achieve its annual sales target this year. As for returning to the peak track, perhaps DPCA still has a long way to go.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat