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On July 1, the major new power brands announced their latest monthly and first-half delivery volume as scheduled. Judging from the ranking of automobile industry concerned about statistics, the overall performance of new power brands in June was good. Xiaopeng, Nezha, ideal, Lulai and zero-running cars all sold more than 10,000 vehicles a month, among which zero-running cars and Nahan cars increased significantly. From the point of view of delivery in the first half of this year, Xiaopeng was the highest in sales, followed by Nashi car, ideal car, zero-running car and Ulai car.

Judging from the list, Xiaopeng's performance is the brightest. Data show that Xiaopeng delivered a total of 15295 new cars in June, making it the new power brand with the highest sales, including 8045 for Xiaopeng P7, 5598 for Xiaopeng P5 and 1652 for Xiaopeng G3 series. Let's take a look at Xilai Motors. The delivery volume in June was 12961, ranking fourth.

NIO's name ranks first among the three new power brands of Wei Xiaoli, because NIO has long been a recognized leader in China's car-building new power enterprises, but its sales have only lagged behind in recent months. In addition, compared with Xiaopeng Automobile and ideal Automobile, NIO Automobile is the new power car company with the largest number of planned products, with four models for sale in its SUV category, ES8, ES7, ES6 and EC6, and two models on sale in the car field, ET7 and ET5. It can be said that it has basically completed the model layout of the two core areas of medium-sized and medium-sized and large-scale cars, but the sales of NIO have not become more excellent. On the contrary, ideal car and Xiaopeng car, under the premise that the product formation is far from perfect, on the contrary, the delivery volume is higher than that of Lai Automobile. Specifically, judging from the delivery volume in the first half of this year, Xiaopeng delivered a total of 68983 new cars, leading Nahan to win the top place in the first half of the year, with 60403 ideal cars, ranking fourth, and only 50827, making it the "bottom". Of course, the automotive industry is concerned that although the Xiaopeng car model does not have a neat product formation, but the main reason why Xiaopeng car delivery volume can steadily occupy the forefront of the new car-building forces is that Xiaopeng G3, Xiaopeng P5 and Xiaopeng P7 cover the market of 15-300000 yuan, which is different from Lulai cars and ideal cars. The latter two products are sold at more than 300000 yuan, and the product coverage is relatively small.

Compared with "Wei Xiaoli", the performance of the second-tier new power brand is getting stronger and stronger. Naha delivered 13157 new cars in June, an increase of 156% over the same period last year. In terms of delivery results, it ranks second only to Xiaopeng Motor. The automobile industry is concerned that its products are cheaper, more cost-effective, and more in line with mass market consumption. judging from the data, the sales volume of Naha cars has successfully stepped onto the first echelon, but the delivery volume is still not as high as Xiaopeng Motors. The main reason is that the "gold content" of the brand is not high enough.

The products of zero-running cars are also at the middle and low end of the domestic market. at present, zero-running cars have a total of S01, T03, C11 and C01 models on sale, all of which are sold for less than 300000 yuan. According to the data, a total of 43748 new cars were delivered in 2021, while among the "Wei Xiaoli", the top new car-building forces, all three delivered more than 90,000 new cars for the whole of 2021, compared with only half of their annual delivery. however, the delivery data of zero-running cars are showing a rapid growth trend, with a total of 51994 new cars delivered in the first half of this year, surpassing Xilai. Of course, the above analysis is limited to sales, after all, each car company's product positioning is different.

From the perspective of the development of the new power brand, in fact, the pattern of the new power brand has been changing since last year, for example, the new power brand of the second camp, such as Xiaopeng car and ideal car, has also begun to surpass the new power brand of the second camp, such as which car, zero running car, etc., because of which car, the market sales performance is particularly outstanding in the past two years, and has repeatedly ranked at the forefront of the monthly sales list of new power brands. In addition, Xiaopeng Motor and ideal Motor's upcoming G9 and L9 models have attracted a lot of attention, and both have even been given the title of "G9 will be the best SUV within 500000" and "L9 is the best household flagship SUV within 5 million yuan". It is expected that there will be a good sales performance after the new car is launched, while Lulai is in the "bottom" position in the first half of the year, which makes NIO face greater challenges in the future.

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