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June 30-July 4 is the 2022 Suzhou International Auto Show Day. Although the scale and influence of Suzhou Auto Show is not as large as that of Beijing-Shanghai-Guangzhou Auto Show, Suzhou International Auto Expo has become the largest and most influential auto show in Suzhou since it was first held in 2014. And at the 2022 Suzhou International Auto Show held in the past few days, there was another suspected incident of protecting the rights of the booth.

According to several media reports, online videos showed that SAIC-Volkswagen Longyi's new car launch was suspected of being protected by the owners, and there was a physical clash between the owners and the staff. At the scene of the auto show, a man suspected of holding a blank paper appeared on the booth to defend his rights, and then a number of suspected brand staff entered the venue to try to control the man and take him away from the scene. Due to the distance of the video shooting, the content on the white paper held by the man is not clear, and the specific reasons for safeguarding his rights are not clear at present.

At the same time, what aroused concern was that at the time of the incident, the SAIC Volkswagen booth was holding a press conference, and after breaking free of the shackles of the staff, the above-mentioned rights owners ran straight to the front of the host and sprinkled the white paper on the audience outside the booth. In the chaotic scene, the host presided over the conference scene as usual and read out the opening remarks. This scene quickly attracted the attention of netizens. In this regard, netizens have said that "the host is too dedicated", while some netizens commented: "Volkswagen's security measures are not good, there is no black cloth", "auto show rights protection has now become a habit", "a car show is a way to protect rights."

As of press time, SAIC Volkswagen has not made any official response to the above incident.

According to the concern of the automobile industry, SAIC-Volkswagen Longyi's new car was officially launched on June 23, with a total of 8 models, including three 1.5L models, one 1.2T model and four 1.4T models, of which the ordinary version sells for 150900 yuan and the Star version sells for 13.09-150900 yuan. As a medium-term revamped model, the new Lang Yi ordinary model basically continues the current Lang Yi design style, while the Star version is younger, the main difference between the two models is reflected in the front face. The ordinary model uses a large-size inverted trapezoidal forward air grille, which is embellished with horizontal chromium-plated strips and connected with the headlights on both sides to form an integrated visual effect. The interior of the front grille of the Star Sky version adopts a chrome-plated dot matrix design, and a single banner in the front grille connects with the headlight group. In terms of power, the new car provides 1.5L, 1.2T and 1.4T powertrain, with maximum power of 83kw, 85kw and 110kw, respectively. In terms of transmission, 1.5L engines match 5-speed manual or 6-speed manual transmissions, and 1.2T and 1.4T engines match 7-speed dry double clutch transmissions. The long Yi model is responsible for the sales of SAIC-Volkswagen, which sold 428621 vehicles in 2021, according to data.

Incidents of safeguarding the rights of auto shows occur from time to time, just last month at another international auto show, the Chongqing Auto Show, both on the booths of Zero cars in the N4 Pavilion and the GAC Ean brand. On June 25, when the new force of car-building had a sudden incident of safeguarding the rights of zero-running cars, a female car owner in a dress appeared on the zero-running car booth with the slogan "Zero-running new car was repaired on a black screen for half a month and changed for two major parts promised to return and back again." then the rights scene was covered by staff with black cloth. After the incident, Zero responded: "after verification, the problem described by the customer's vehicle has been solved." Zero run attaches great importance to user experience and delivery quality, for this matter we are actively communicating with users to solve, will give consumers a satisfactory answer. "

On June 26, when a car owner pulled up a red banner on the GAC Ean booth in a sudden safeguard of rights, the banner read: "the accident car that has been painted by sheet metal will be sold as a new car at the Eian Automobile 4S store on Gaojiu Road in Chongqing." However, only a few seconds after the banner was pulled up, the staff at the scene removed it, and the car exhibitor also took out a black cloth to cover it. On June 30, GAC Aian responded that the rights protection incident was caused by accidental rubbing while moving the car and private spray painting repair, and the user's claim had been properly resolved.

Car owner booth rights protection events are not uncommon. Since the Shanghai auto show "Tesla roof rights protection" in April last year, booth rights protection events have begun to occur frequently, and Xiaopeng has had a similar situation. Chongqing auto show only two days after the emergence of two booth rights incidents is also shocking, but whether it is the Shanghai auto show or Chongqing auto show, the purpose of car owners to protect their rights is to solve, compared with car companies and dealers As an independent individual, as pointed out by the China Consumer Association, "the phenomenon of safeguarding the rights of auto shows appears frequently, which reflects that consumers still have pain points, difficulties and blocking points in the field of automobile, especially in the field of Intelligent Network Automotive." In short, the protection of auto show rights to a certain extent shows that it is difficult for users to protect their rights.

Auto concern believes that for both consumers and auto companies, protecting the rights of the auto show is an act of harming the enemy's 1000 self-damage. For example, in the Chongqing auto show, whether it is zero-running cars or GAC Ean, the handling of the brand has aroused questions from netizens. After the incident of safeguarding the rights of the booth, the two car companies quickly used black cloth to cover the booth. This skillful move is also interpreted online as "well prepared." From the point of view of the brand, it is not difficult to understand that automobile brands are "well prepared". After all, it is common to protect the rights of auto shows, but this way not only can not solve the fundamental problems, but also will directly bring some negative impact on the image of the brand. Of course, from the consumer's point of view, it is understandable for consumers to protect their legitimate rights and interests, but they should still be treated rationally and take a proper way. It is not appropriate to protect the rights of the auto show in the auto show. On the one hand, it destroys the atmosphere and normal order of the auto show, on the other hand, as a large-scale marketing activity, the rights of the auto show is enough to be convicted of "disturbing public order", and defenders may face administrative detention.

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