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Today, the second model of the AITO brand, the M7, is on the market, and the new car positioning medium and large SUV has launched a total of three configured models with a price range of 31.98-379800 yuan. Among them, the comfortable version starts from 319800 yuan, the deluxe version starts from 339800 yuan, and the flagship version costs 379800 yuan. The new car will be delivered in early August.

In terms of appearance, the interface M7 adopts a simple design style similar to that of the interface M5, and the upper half of the double intake grille is integrated with the lamp group on both sides to form a penetrating effect. The lower part uses a large trapezoidal air inlet, and the interior is embellished with chromium-plated strips. In addition, the front end of the cabin cover is equipped with LED light belt, with luminous LOGO, so that the recognition degree is further improved. The body color offers six kinds of metal car paint colors: thin fog gold, azure blue, pine cream green, ceramic white, deep air gray and gilded black, and four pure interior colors of Shaohua apricot, amber brown, ivory white and extreme night black.

On the tail side, the M7 uses a through taillight shape, which echoes with the front face, but the overall shape is more sturdy compared with the M5, with a trapezoidal embedded license plate area below and the AITO brand logo in the middle. It is worth mentioning that the rear row of the new car will provide privacy glass configuration to enhance the private ride experience of the passengers in the back seat. In terms of size, the length, width and height of the new car are 5020/1945/1775mm, the wheelbase is 2820mm, and the interior adopts a 6-seat layout of 2 / 2 / 2.

In terms of power, the new car will be equipped with a 1.5T four-cylinder turbocharger plus an incremental power system composed of motors provided by Huawei. Among them, the maximum power of the controller is 92kW, and the rated power / peak power of the drive motor is 72kW/200kW. In terms of competitive products, after the launch of the new car, it will compete with the ideal ONE, Lantu FREE, Toyota Hanlanda, Volkswagen Tuang, Xiaopeng G9 and other medium and large SUV.

There are Li Xiang's "best household SUV in 5 million" ideal L9, and he Xiaopeng's "best SUV in 500000" Xiaopeng G9. It is understood that the ideal L9 is the second production car under the ideal car, with a price of 459800 yuan. "the ideal L9 suspension uses a front double-arm and rear five-link structure, providing flagship driving performance and ride comfort, together with a millisecond response CDC damping system, even compared with Curinan," Li said. According to the release of ideal Automobile, the L9 has more than 30000 subscribers within 72 hours of its launch.

Xiaopeng G9 will start booking in August and go on sale in September, Xiaopeng Chairman he Xiaopeng also posted on Weibo on June 29. He Xiaopeng said bluntly, "I have great confidence in the G9. This will be the best SUV within 500000. For us, it means that we have done what others have not done, and at the same time, we have to do better what others have done." It is understood that the Xiaopeng G9 is the first medium and large SUV under Xiaopeng Automobile, which will be delivered by the end of the year. Judging from the speeches of several bosses, it is not difficult to imagine that the M7 will also face great competitive pressure after its listing.

Yu Chengdong, executive director of Huawei, also told platform M7 at the Guangdong-Hong Kong-Macau Greater Bay Area auto show in May: although the shape of the M7 is very compact, there is a lot of room inside, and there is enough confidence to let bosses and leaders sit comfortably. Our new car is more comfortable than Elfa and Elfa Lexus (refers to Lexus LM) and surpasses the comfort of all high-end cars, luxury cars and MPV.

It also points out that many home users want bigger cars, so the ideal ONE sells well, and we hope and ideal to make the market cake bigger. The first is that the M7 has more space. Our goal is to drive like a car on the one hand and have more internal space on the other, so that it is convenient to park and drive. The second is that the M7 has the most comfortable and enjoyable boss seat in the world. Without one, Toyota's Elfa seat is very comfortable, and the M7 will make the boss more comfortable. This is a big selling point, the first in the world. It is worth mentioning that yesterday, a netizen posted on Weibo that before Huawei Yu Chengdong went to ideal Shenzhen, he experienced the ideal L9 at Hai Zhuo Yue Store. It was said that he had studied it at the scene for more than 40 minutes, and he looked at every location and every feature very carefully. Finally, he left with a smile. The blogger also joked: Li wants to say that there is no opponent within 5 million of the ideal L9, so why is there no opponent within 8 million of the M7? Judging from the current price, the price of M7 has a certain advantage over the ideal L9, but whether it can win the favor of the market depends on the sales volume of the follow-up market.

At present, only the M5 model is on sale under the AITO brand, which will be launched on December 23, 2021. As Huawei's first model, Yu Chengdong is so optimistic about the M5 that he has set a target of selling 300000 cars a year and plans to use 1, 000 stores to sell cars by the end of the year. However, Yu Chengdong is also frank that at present, Huawei's brand marketing ability, retail channel ability, and product competitiveness can support the sales target of 300000 units, but considering that the products have just climbed the slope, there are huge risks in the supply chain. Serious shortage in the industry and other problems should not be underestimated, 300000 still has a lot of challenges. According to the data disclosed by Xiaokang shares, the sales of M5 from March to June were 3045, 3245, 5006 and 7021 respectively. Although the sales volume of the M5 is still growing steadily, it is still a long way from the target of selling 300000 vehicles a year. With the launch of the M7, it remains to be seen whether it can help the AITO brand achieve its annual sales target.

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