AutoBeta(AutoBeta.net)07/05 Report--

Today, Hengchi's official public WeChat account announced that the pre-sale of "Hengchi 5" will start at 20:00 on the evening of July 6. According to earlier media reports, the price of the first batch of Hengchi 5 is expected to be around 200000, and the pre-sale production is about 10, 000. after the pre-sale starts, it has to be handed over to "Xiao Ding" for rights and interests, from July 6 to July 31, with a small fixed amount of 1000 yuan. From August 1 to August 31, it can be transferred to Dading, and the amount of Dading is 10,000 yuan. The first batch of Hengchi 5 is expected to be delivered from October 1, 2022 to March 31, 2023.

In addition, in order to boost consumer confidence, Hengchi officially launched a publicity campaign that the first 10,000 cars will make a huge profit. Not only can you enjoy the payment at the time of delivery, you can also get an unsatisfactory refund 15 days after picking up the car, 40% discount within three years after picking up the car, up to 15, 000 yuan in Dading, free H-Pilot intelligent driver package, free warranty for the whole car, free basic maintenance, free charging piles, free flow for 5 years, 24-hour road rescue / trailer / emergency repair and other services.

It is worth noting that with regard to the right that the car can be returned and refunded within 15 days after picking up the car, Hengchi said that all car purchase payments and refunds will be refunded from the notary office. The account information of the special account of the notary office is even attached to the publicity map to show sincerity. However, for Evergrande car refund conditions, the official has not yet announced.

In view of Evergrande's dissatisfaction with the new operation that the car can be refunded within 15 days, many netizens said: it's the same routine as buying a house. Some netizens also pointed out that in order to comply with the refund, there should be no obvious traces of use, no damage, no impact on secondary sales, and a refund only if the above conditions are met.

According to relevant data, Hengchi was released by Evergrande Group in 2019. In 2020, Hengchi released six models for the first time, covering Amure D-class models, sedan cars, SUV, sedan cars, MPV, crossover cars and other full range models. In November of the same year, Evergrande officially announced the naming system of the Hengchi series. Each Hengchi will be named according to the listing order, grade and model, and the specific name will be composed of "Hengchi + numbers + two English letters". On February 10, 2021, Hengchi released three more models: Hengchi 7, Hengchi 8 and Hengchi 9. With the release of three new models, Hengchi's product camp has been expanded to 9 models. On April 19, 2021, the Hengchi brand was unveiled at the Shanghai International Auto Show. On December 30, 2021, the first five cars of Hengchi went off the line. On March 11, 2022, Hengchi 5 entered the new car announcement of the Ministry of Industry and Information Technology. Hengchi 5 is the first production model of Evergrande, and the new car is positioned as a pure electric compact SUV,CLTC with a range of 602km. Standard Mercedes-Benz GLA, Audi Q3, BMW X1 and other entry-level luxury SUV. For Evergrande's first model, Hengchi 5, Evergrande Xu Jiayin has high hopes. In April this year, Xu Jiayin had an all-round experience of the car with the management team, and could not help but praise Hengchi for 5 points: "beautiful!" How beautiful! "

Throughout Hengchi since its inception, it has not been very satisfactory. 2021 was an extremely difficult year for Evergrande, when the beleaguered Evergrande had to sell assets it bought at high prices a few years ago, and even Evergrande faced the risk of selling several times as Evergrande was cash-strapped. On August 10, 2021, Evergrande announced that it was "in contact with several potential independent third-party investors to discuss the sale of some of its assets", including Evergrande. On September 26, Evergrande issued an announcement to terminate Evergrande's listing in A-shares. However, with the offline of Hengchi 5, Evergrande, which has invested nearly 30 billion yuan in total, has had to do this again, and has even strengthened its determination to build cars, which may be the most difficult way for Evergrande to get out of adversity. In October 2021, Xu Jiayin announced a major strategic adjustment for Evergrande to realize the industrial transformation from real estate to new energy vehicles in the next 10 years, forming an industrial pattern dominated by new energy vehicles and supplemented by real estate. The move also sparked heated debate in the market at the time. In November of the same year, Evergrande conducted two rights issues, raising a total of about HK $3.2 billion for the research, development and manufacture of new energy vehicles, laying the foundation for the smooth commissioning of Hengchi new energy vehicles.

At present, from the perspective of Evergrande's shift to the new energy vehicle market, it may be an attempt to save itself. However, it is still difficult for Hengchi to succeed. After all, Evergrande Group is in a deep debt abyss, Evergrande Real Estate is difficult to pay, and Evergrande cars derived from this background are also questioned by the market. Even if Evergrande cars sell well in the market, it is difficult to break even in a short period of time. Evergrande still has a long way to go in the new energy vehicle road.

In addition, from the perspective of product power, as a pure electric compact SUV, the market competition below 200000 yuan is very fierce, and it is not realistic for Hengchi 5 to achieve certain results in a short period of time. According to incomplete statistics, the losses of Evergrande from 2018 to 2020 are 1.428 billion yuan, 4.426 billion yuan and 7.74 billion yuan respectively. Coupled with the loss of 4.822 billion yuan in the first half of 2021, Evergrande's cumulative loss has exceeded 15 billion yuan.

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