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On July 5, Gaohe HiPhi Z, the second production car of Gaohe, officially launched and opened blind booking. the price range of the car is expected to be between 60 and 800000 and will be delivered this year.

In terms of appearance, Gaohe HiPhi Z compared with the first model HiPhi X, in the design techniques are bolder, the car body is surrounded by angular design, with a strong sense of visual impact. As an electric vehicle, its front is equipped with an active air intake grille, which opens at low speed to dissipate heat to the motor and works with the tail wing of the rear at high speed to create lower wind resistance and provide stronger downforce. The irregular headlights on both sides are similar to Haohe HiPhi X. with the second generation PML programmable intelligent headlamp system, star ring ISD light screen, interaction, projection lamp language, and even projection film can be realized, and anthropomorphic effect can be achieved.

On the side of the body, the Gaohe HiPhi Z is more low-lying, with a slip-back roof, straight lines and a suspended roof to make it look more avant-garde. In addition, like the high-tech HiPhi X, HiPhi Z uses the opposite door design, the door opening angle is close to 90 degrees, and the door does not have a door handle and opens the door through a button. In the rear part, the overall design language echoes with the front, and the split taillights are still equipped with ISD intelligent interactive light groups, which can communicate with the rear car at any time, and the rear has an active tail wing that can rise and fall automatically, which can provide stronger downforce at high speed. In terms of size, the length, width and height of the new car are 5036/2018/1439mm and the wheelbase is 3150mm.

In terms of interior decoration, Gaohe HiPhi Z highly restores the design of the mass production stereotyped car. The new car is not equipped with a dashboard, but displays driving information through the HUD head-up display and the left side of the central control screen. In terms of intelligent configuration, the center console is equipped with a large screen, officially known as the multi-axis displacement of the vehicle digital robot HiPhi Bot, in addition to 90 °rotation, its rear is also supported by a robotic arm, which can do more dimensional movements. In addition, the four door panels are also equipped with LED lights, which can not only customize the color, but also automatically change the theme according to the music or movie played by the car.

In terms of power, Gaohe HiPhi Z has not yet disclosed more information, but this time it is announced that HiPhi Z will carry a 120kwh battery pack with a range of 705km under CLTC comprehensive operating conditions. The new car is equipped with all-aluminum double fork arm front suspension and multi-link rear suspension, as well as air suspension, CDC electromagnetic suspension, dynamic chassis control system and so on.

Generally speaking, in the current automobile market, few models can be compared with high-tech HiPhi Z in terms of price, positioning or design, which to some extent opens up a new market segment. Take the design as an example, the high-tech HiPhi Z highly restores the design style of the concept car, but how many consumers can pay for this avant-garde and radical design style is actually unknown.

Data show that Gaohe is the electric vehicle brand of Chinese American Express. Its parent company, Chinese American Express, was founded by Ding Lei in 2017. It is an innovative travel technology company focused on the future intelligent transportation industry, and the founder Ding Lei's background is not simple. He was vice president of SAIC Group, general manager of Shanghai General Motors Co., Ltd., party committee secretary and general manager of Shanghai Zhangjiang (Group) Co., Ltd. Deputy head of Pudong New area, Shanghai. Jia Yueting invited him to join Letv as co-founder of Letv Motor and vice chairman of Letv Motor Worldwide in September 2015. Ding Lei left Letv in March 2017, the year when Letv's system capital chain crisis broke out. Jia Yueting left the United States in July 2017 to help FF finance. In the same month, Ding Lei founded Chinese Express and launched car brand Gaohe in July 2019.

In May 2020, Jia Yueting's personal bankruptcy reorganization was finally confirmed and approved by the bankruptcy reorganization Court of Central California. In July 2020, Jia Yueting posted an apology letter entitled "working a Business, restarting my Life, with my apology, gratitude and commitment" on Weibo. Two months later, Gaohe HiPhi X, the first volume production car, was officially launched, when it launched two models with a price of 680000 yuan and 800000 yuan respectively. From the point of view of the price, Gaohe HiPhi X is currently the highest-priced pure electric vehicle among domestic independent brands. When it was just announced on the market, it was also discussed online because it was "ridiculously expensive" and was not favored by the market for a time. After all, the future K50, a new domestic power that was so expensive at that time, was already in deep trouble.

Admittedly, compared with the future car, Gaohe Automobile is still relatively pragmatic, which may also be the reason why it can gain access to part of the market. According to the data, Gaohe sold 4237 vehicles in 2021 and 2049 from January to May in 2022. According to a ranking of luxury electric vehicles worth more than 500000 yuan, Gaohe HiPhi X won the first place with 369vehicles in May 2022, followed by Red Flag E-HS9 and Mercedes-Benz EQC. According to the concerned statistics of the automobile industry, Gaohe HiPhi X has been out of circles in this way in recent months, by comparing luxury electric vehicles with a price of more than 500000 yuan, in order to highlight the position of Gaohe HiPhi X in the luxury electric vehicle market. From the perspective of data comparison, Gaohe HiPhi X is indeed excellent in the electric car market of more than 500000 yuan, but there are not many electric cars worth more than 500000 yuan. No wonder netizens joked that "as long as the attributive is added more, anyone can be at the top of the list."

High-profile and gorgeous publicity can not hide the hidden dangers of high-tech cars. According to market news, Chinese Express is considering a $500m Hong Kong IPO to work with UBS and Morgan Stanley on IPO. Chinese Express did not respond to the market news. From a side point of view, it may indicate that there is a certain financial pressure on Chinese Express. According to Tianyan, Chinese Express has only had one financing since its inception. In November 2021, it reached a strategic cooperation with Bank of Communications Shanghai Branch and received 5 billion yuan of strategic support from Bank of Communications Shanghai Branch. It actively provides financial services for the company's production, sales, reserves, product development, technological transformation and other economic activities.

At present, the car-building new forces of NIO, ideal, Xiaopeng have been successfully listed, zero run has also successfully delivered the table, the financial pressure has been alleviated to a certain extent. However, Gaohe cars, which often come up with the concept of intelligent transportation, except for the intentional credit of 5 billion yuan from the Bank of Communications, there is little financing-related information. Although Gaohe Automobile has also reported the news of listing, there has been no progress, which has caused the outside world to pinch a cold sweat for it. After all, from the perspective of the development of the automobile industry, there is no car company that can survive on hundreds of monthly sales. Whether it is automobile production, parts supply, production base, sales channels, after-sales maintenance, etc., need to invest a lot of manpower and material resources, corresponding to a huge amount of capital investment.

Prior to this, the new power brand Future Automobile has launched a luxury electric supercar of up to 700000 yuan-the Future K50, which looks like a combination of Ferrari and McLaren, with a very cool appearance, but it is almost uncompetitive due to the lack of brand inside. in the end, sales were dismal and went to extinction. As for Gaohe, its price is also set at more than 500000 yuan in the market, compared with the future K50 is more pragmatic, product design is more radical front-end, but its high-end brand recognition is not high, and how to move the need to highlight high-end tuhao customers? Therefore, if there is no strong brand value, it is inevitable to face elimination, and Future Automobile is a good example.

Of course, no one knows whether Gaohe is the next Porsche or the next future.

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