AutoBeta(AutoBeta.net)07/06 Report--

On July 6, Hengchi's first production model, the Hengchi 5, officially opened for pre-sale.

In order to boost consumer confidence, Hengchi's rights and interests are also unique. It is understood that the first 10,000 car buyers who have handed in Xiaoding can pay the car at the time of delivery. At the same time, you can enjoy a refund within 15 days after picking up the car, a 40% discount within three years after picking up the car, Dading 10, 000 up to 15, 000, free H-Pilot intelligent assistant driving package, free lifetime warranty, free basic maintenance, free charging piles, free flow for 5 years, free 24-hour road rescue / trailer / emergency repair and other services.

It is worth noting that with regard to the right that the car can be returned and refunded within 15 days after picking up the car, Hengchi said that all car purchase payments and refunds will be refunded from the notary office's special account, and even attached the account information of the notary office's special account in the publicity map to show sincerity. However, the conditions for the refund of the car have not yet been announced.

In view of Evergrande's dissatisfaction with the new operation that the car can be refunded within 15 days, many netizens said: it's the same routine as buying a house. Some netizens also pointed out that in order to comply with the refund, there should be no obvious traces of use, no damage, no impact on secondary sales, and a refund only if the above conditions are met.

Hengchi is the car brand of Evergrande New Energy, and Hengchi 5 is the first production car of Hengchi. According to previous reports, Hengchi 5 positioning compact pure electric SUV, on the standard Audi Q3, BMW X1 and other entry-level luxury cars. According to the comprehensive declaration map of the Ministry of Industry and Information Technology and the real car in the exhibition hall, Hengchi 5 uses a closed front face design, and the LED headlights on both sides use a tear-eye design similar to that of Cadillac, but the shape of the headlamp is also quite characteristic, the shape of the heat dissipation opening on both sides is still sharp, the side skirt on the side of the car body also has red decoration strips, and the rims are painted in bright black. In terms of size, Hengchi 5's length, width and height dimensions are 4725/1925/1688mm and wheelbase 2780mm respectively. In terms of interior decoration, the center console of Hengchi 5 uses a connected screen design, which is divided into three screens, including a 10.25-inch instrument display screen, a 14.6-inch central touch screen and a 10.25-inch co-driver screen. In addition, the position of the control handrail in the new car is also equipped with multiple buttons, and the three-spoke multi-function steering wheel is also equipped with Hengchi LOGO. It is worth mentioning that at present, all the Hengchi 5 displayed in the Hengchi exhibition and experience center are trial-loaded, and the mass production car will not be available until September 20. Earlier, Hengchi issued a "statement": affected by the epidemic, Hengchi 5 was originally scheduled for June 22, 2022, mass production time adjusted to September 20, 2022.

Hengchi new energy vehicle was born in August 2019. Xu Jiayin has a unique opinion on Evergrande car-building, which generalizes Evergrande's car-building philosophy in 15 words: buy, buy, circle, big, good. In other words, problems that can be solved with money are not a problem in Xu Jiayin's view. In December 2019, at the signing ceremony of Evergrande Automotive Global Strategic Cooperation, Xu Jiayin called in 206automobile industry leaders and more than 1100 executives of the automobile industry chain. When the dozens of meters long cooperation document table was moved onto the stage, the real estate industry and the auto circle were shocked.

In August 2020, Hengchi 1, Hengchi 2, Hengchi 3, Hengchi 4, Hengchi 5 and Hengchi 6 all developed together, covering A to D class models, as well as passenger vehicles such as cars, sedan cars, SUV, MPV, crossover cars, etc., to achieve full product line coverage, and it took two years to complete the whole process of "from 0 to 1" in the field of new energy vehicles. The first model will be put into production and launch next year.

However, the competition in the field of new energy vehicles is fierce, traditional automakers accelerate their transformation, Internet enterprises, housing enterprises and other cross-border enterprises enter the game, and the new forces of car building are developing rapidly, and a group of bosses want to compete with Xu Jiayin for the first place in the world. After entering 2021, Evergrande is mired in a debt crisis, and the new energy vehicle business is regarded by Evergrande as a lifesaver, and it begins to seek more possibilities by selling its assets for the mass production of Hengchi 5, and even "guarantee the car and abandon the house". We have formulated an industrial plan of "realizing the industrial transformation from real estate to new energy vehicles in the next 10 years, and forming new energy vehicles as the main industry and real estate as the auxiliary". Now, Evergrande's biggest goal is to ensure the mass production of Hengchi 5.

On March 22, 2022, Evergrande New Energy Automobile Group held a mobilization meeting entitled "working hard for three months to achieve Hengchi 5 production". Xu Jiayin, chairman of the board of directors of Evergrande, said at the meeting: "the Automobile Group must work hard day and night, work hard for three months, and must achieve Hengchi 5 production on June 22, so as to lay a solid foundation for the healthy and sustainable development of Evergrande." In late April 2022, three Hengchi 5 were unveiled at Guangzhou Evergrande Center. Xu Jiayin came to the scene and praised Hengchi 5: "Beautiful!" How beautiful! "

Now, Hengchi 5 has started pre-sale, but will it be a lifesaver for Evergrande? As the first production car of Evergrande, Hengchi 5 plays the role of "savior". At present, Evergrande is making great efforts to ensure mass production of new cars, but there is more pressure after mass production. As a luxurious cross-border car brand, Hengchi Automobile in order to match its market positioning means that channel construction and marketing expenses are also a lot of expenditure. If Hengchi 5 wants to achieve mass production, it must invest a lot of money. What the whole Evergrande department lacks most is funds. What's more difficult is that if the car can't be built all the time, it will further aggravate the financial crisis.

Evergrande is regarded as the "savior" of China's Evergrande, and whether Hengchi 5 can be recognized by the market is crucial. One is that Hengchi 5 has no brand advantage, and the delay in delivery of some properties after the Evergrande debt crisis has affected its reputation; the other is that the strength of Hengchi 5's products is not bright enough, from battery life, body size to shape design can only be counted as OK, but in the face of other mature products, there is no strong competitiveness. Generally speaking, the sales and reputation of Hengchi 5 affect the future of Evergrande Group as well as the future of other models. A more far-reaching impact is whether Evergrande can have the function of hematopoiesis and relieve Evergrande's debt pressure.

A few years ago, Evergrande Xu Jiayin was full of confidence. According to Xu Jiayin, the sales target is 1 million vehicles in 2025 and 5 million vehicles in 2035, making it the largest and strongest new energy vehicle group in the world. At present, the world's largest new energy brand is BYD. On July 3, BYD released production and sales figures for June, showing that BYD sold a total of 641000 new energy vehicles from January to June in 2022, an increase of 314.9 percent over the same period last year. On the same day, Tesla also released his production delivery report for the second quarter of 2022. Tesla delivered a total of 564000 electric vehicles worldwide in the first half of this year, according to the report. Judging from the above data, BYD leads Tesla with sales of nearly 80, 000 vehicles, making it the number one car company in the world.

Xu Jiayin wants to be number one in the world, and BYD is the biggest rival. In the short term, if Evergrande wants the pre-sale data to look good, it needs to first solve the problems of trust and safety, and Evergrande 5 sales and word-of-mouth will also affect the future prospects of other models, all of which need to be solved through a huge amount of money. and this is also the biggest hidden worry for Evergrande. Of course, even if Evergrande sells well in the market, it is difficult to break even in a short period of time. Evergrande still has a long way to go in new energy vehicles.

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