AutoBeta(AutoBeta.net)07/06 Report--

The new compact SUV-- Harvard Cool Dog under the Great Wall Harvard brand was officially unveiled on July 6. The new car is expected to go on sale in the third quarter of this year, with prices in the range of 12-150000 yuan.

As Harvard's new compact SUV, the new car was unveiled as "Harvard X DOG". On January 8 this year, Great Wall Harvard officially confirmed the positioning of Harvard X DOG as "Harvard Cool Dog" through online voting. In terms of appearance, the new car uses a retro and very hard styling, which is very personalized as a whole. Judging from the pictures of the new car unveiled this time, the new car basically continues the design concept of "daring power aesthetics" of the concept car. The front face is part of the Harvard dog type, but by comparison, the new car will be more stylish. Specifically, the front face uses a blackened large-size grille, with circular headlights on both sides, and cross-shaped daily lights are embedded inside the circular headlamps. The grille between the headlights uses a row of teeth-like design, which is highly recognizable.

On the side of the body, the new car uses a tough SUV shape, the outline is very square, the roof shows a suspended visual effect, the C-column and D-column are blackened and hidden, and the window in the C-column gradually narrows back to form a more fashionable feeling. In addition, the wheel arch of the new car is also very characteristic, and the polygonal wheel arch design makes the whole look very rough. In terms of body size, the length, width and height of the new car are 4520/1875/1745mm, wheelbase 2710mm, positioning compact SUV, the overall size is slightly smaller than the Harvard Dog.

In the rear part of the car, the new car is also a bright spot of the new car. The new car uses a convex back-up door, which further improves the recognition of the whole car, while the taillights on both sides adopt the design method of adding "double cross" shape inside. Echo with the headlight group.

Interior part, the overall shape of the new car is relatively simple, in the interior color, the new car with black as the main tone and supplemented by bright colors for decoration. In terms of configuration, the steering wheel of the new car adopts a concave LCD instrument, the central control screen adopts a suspended design, and the retaining rod has a shape similar to that of the tank 300, which has a strong sense of force. In addition, according to the PPT announced at the scene, the new car will also provide 18 loudspeakers, front seat rhythm, fragrance system and 64-color rhythmic atmosphere lights according to different configurations.

On the power side, the new car will be equipped with the same GW4B15L 1.5-liter turbocharged engine as Haverdog, with a maximum output of 124kW and a peak torque of 285Nm. The transmission is also expected to match the seven-gear double-clutch gearbox, while the new car will also offer a four-wheel drive version for consumers to choose from.

As for the overall design of Haverku Dog, some netizens commented: "the design of the exterior and interior is not bad", while others pointed out: "Harvard is also a big doll now, except for the big dog tank, which has little recognition", "it is another shell-changing car" and so on.

According to the concern of the automobile industry, the Harvard Cool Dog is the second model of the Harvard "dog" series. In September 2020, the Harvard Dog, the first model of the Harvard Dog, was officially launched. The car is positioned as a cross-country SUV and is currently priced at 11.99-167900 yuan. At present, the main selling models of the Harvard brand include Harvard H6, Harvard Dog, Harvard Divine Beast, Harvard Red Rabbit, Harvard first Love and Harvard H9. Harvard Dog is the first model of the Harvard Dog Department. Data show that the total annual sales of Harvard Dogs in 2021 was 100690, compared with 33878 from January to June this year.

According to the plan, in addition to Harvard Dog and Harvard Cool Dog, the future Harvard Dog line will also launch a total of seven models, including small SUV, medium-sized SUV and medium-to-large SUV. According to the attention of the automobile industry, according to the State Trademark Office, Great Wall Motor has declared trademarks such as Harvard bounty hound, Harvard Dog, Harvard violent Dog and other trademarks. In the future, these names may become the names of the new Harvard "Dog" series.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat