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Data show that Xiaopeng delivered a total of 98155 new cars in 2021, exceeding the original target of 90, 000, leading the 91429 of Lulai and 90491 of ideal cars, becoming the largest number of new car-building forces in China. After entering 2022, Xiaopeng delivered a total of 68983 new cars in the first half of this year (January-June), which is still the top seller among the new car-building brands in China. On this achievement, Xiaopeng CEO he Xiaopeng said that it was very difficult in the first half of this year, but Xiaopeng Motor still made good results.

He Xiaopeng, CEO of Xiaopeng Automobile, said at the 14th China Automobile Blue Book Forum on July 7 that in recent years, about 300 new power enterprises in the industry have entered the car-building track, while there are only about 10 car companies that really stay on the track and have certain sales. When asked about his car-building experience, he Xiaopeng said bluntly that he had a lot of pain and stepped through many holes in the automobile industry as an Internet person, and many of his past experiences now need to be adjusted. For example, Xiaopeng Automobile agrees with the saying that "the annual production of 100000 vehicles is the threshold for new forces to build cars" mentioned in the industry, but at the forum, he Xiaopeng said, "when we achieve 100000, it is found that today's smart electric vehicle 100000 is not a basic threshold, maybe this threshold will reach about 400000."

In addition, he Xiaopeng pointed out that Xiaopeng Automobile has also encountered many problems at different stages of development. For example, Xiaopeng Motor gave up the difficult choice of hybrid route and only pure electricity in 2020. "We have a difficult choice in 2020," he Xiaopeng said. "We have a difficult choice between long-term doctrine and short-term benefits. To tell you the truth, we discussed it for a long time and finally chose to give up the mix. " In the process of the transformation from traditional fuel vehicles to new energy vehicles, hybrid vehicles are inevitable, and there is a huge market demand, but at present, he Xiaopeng believes that hybrid vehicles will gradually decline after 2023 and 2024. At the same time, it will also bring different challenges because of different technical routes.

At present, China has become the world's largest market for new energy vehicles. Or in this context, now more and more enterprises choose to join the ranks of car building in different forms, including Evergrande, Tuan che, Baidu, Xiaomi, Sony and so on. With the increase in the number of entrants, the threshold for building a car is much higher than before. For example, at the end of December last year, Li Bin, founder of Xilai, said: "the capital threshold for building a car needs reserves. A few years ago I said 20 billion. Now it is possible to do it without 40 billion." It's not that there is no chance (less than 40 billion), but the risk will be much higher. " Lei Jun invested 10 billion yuan in the early stage of car building, which is expected to be 10 billion US dollars in the next 10 years. Li Yinan said when he released from the tourist brand that he expected to raise at least 3 billion US dollars to build a successful car. Evergrande invested 30 billion yuan in three years and lost 10 billion yuan. Hengchi, the first production car of Hengchi, the new energy brand, officially opened its pre-sale in the past few days. As for the "annual production of 400000 vehicles" proposed by he Xiaopeng, it is reasonable that it will become the threshold for new forces to build cars, and it may only be a matter of time at present.

According to CCTV financial reports, domestic sales of new energy vehicles exceeded 2 million from January to May this year, an increase of about 111 per cent over the same period last year. At the same time, Chinese car companies are speeding up the layout of new energy vehicles. For example, many car companies have announced that they will completely stop production of fuel vehicles in 2023. In early April this year, BYD was the first to announce a complete halt to the production of its fuel vehicles. In May, long March cars owned by Great Wall announced that they would stop production of fuel vehicles from June 5. Data show that so far, there are more than 530000 new energy vehicle-related companies in China. Among them, in the past three years (2019-2021), the number of newly registered enterprises is nearly 280000, with an annual growth rate of 44.3%

At the same time, about 36000 vehicles related to new energy vehicles in China have been cancelled, which is also the process of reshuffling and eliminating new energy vehicle enterprises in the process of development. Some people in the industry pointed out: "2021 is the first year of the great development of new energy vehicles, and 2022 will be a watershed for the new energy vehicle industry." By 2023, subsidies for new energy vehicles will completely decline, and the new energy vehicle market may usher in a 'reshuffle'.

According to public data, Xiaopeng Motor, founded in 2014 and headquartered in Guangzhou, is one of the new car-building forces in China. At present, its models on sale include Xiaopeng P7, Xiaopeng G3 and Xiaopeng P5. G3 is Xiaopeng's first production model, which was officially launched on December 12, 2018 with a positioning compact SUV, with a price of 16.89-203900. P7 is Xiaopeng's second production model, officially launched in April 2020, positioning medium-sized pure electric sedan sports car, the price is 23.99-429900 yuan. The P5, the third production model under Xiaopeng, was officially launched on September 15, 2021 as a compact electric sedan with a price of 17.79-249900 yuan. On November 18, 2021, Xiaopeng announced a new brand logo. Xiaopeng G9, Xiaopeng's fourth production model, is the first to carry a new brand logo. He Xiaopeng called it "the best SUV under 500000". The new car is expected to be officially launched in September, when Xiaopeng will have four models on sale, covering a market of 15-500000 yuan.

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