AutoBeta(AutoBeta.net)07/09 Report--

Gaohe, the most expensive car brand, was accused of false propaganda and consumer fraud on July 6, with some owners complaining that the stereo of the high-tech HiPhi X was not in line with the actual publicity. Gaohe HIPHI X in the promotion and sales process, said that its stereo is "Meridian British treasure brand audio", in addition, Gaohe HIPHI X real car sound cover marked LOGO is also MERITDIAN, but actually opened, found that the stereo is not a British treasure, but a domestic brand audio. The lawyer's letter pointed out that the difference between the sound effects of the two brands and the actual price is quite large, so 50 car owners sent a lawyer letter to jointly protect their rights, asking Gaohe to make a "one-for-three" treatment. In response, Gaohe official responded that users may have different understandings of individual configurations, such as the British Treasure Audio configuration, which is the cooperation mode between Gaohe and it. To this view, some people in the industry believe that British Treasure and High-tech are technical cooperation, which may adopt the way of purchasing Chinese components with authorization and certification. British Treasure does not directly manufacture or provide audio hardware to High-tech. However, Gaohe did not explicitly disclose this statement.

After this incident, the topic of "car brand audio" has also become a hot topic of discussion recently. Li, the CEO of ideal car, wants to make a comment on "car brand audio" on his personal Weibo on July 8. Li would like to point out that the high-end brand audio of some luxury brand cars is always the optional price of tens of thousands of yuan, but in essence it may only be authorized and branded.

Li Xiang said: "several famous high-end car audio brands that appear in the major luxury brands often have optional prices of tens of thousands of yuan." Most of them produce neither loudspeakers nor amplifiers; that is, they do not develop audio software or design horn covers. It is mainly the role of tuning (the ability of a high-level brand is still valuable), and even a lot of tuning is not done, only authorized and branded. "

At the same time, Li Xiang also said: "our (ideal car) this kind of factory-scratching choice is: 1, do not spend money to label, use the best loudspeaker and power amplifier; 2, make our own software, and turn top tuners into colleagues; 3, become standard for every car." According to the concern of the automotive industry, ideal car recently released a new full-size SUV ideal L9 model is to "audio" as a major publicity highlight, but the emphasis is not on the audio brand, but on the sound effect. According to official sources, the ideal L9 car uses a 7.3.4 panoramic sound layout, which is surrounded by seven sets of speakers, three subwoofers to form a subwoofer matrix, and four top speakers to surround the sky. The car is equipped with 21 speakers with a maximum power of 2160W, plus Dolby panoramic sound technology and 4D immersive audio and video system.

In response to Li Xiang's view, some netizens commented that "the core of a car should be handling and safety, and the most important thing for a smart car is OS and auxiliary driving." some netizens do not agree with this view: "if you don't talk about building cars, tinker with screen stereos every day, just build an ideal auto parts city."

"Audio", as a car accessory, is an additional item for some consumers to buy cars. for consumers who pursue high-quality audio, high-quality audio equipment is very important. therefore, this part of consumers will pay more attention to models that cooperate with high-end car audio brands. Of course, as an accessory to the car, the pursuit of "audio" is actually a matter of opinion. For example, most models are not willing to pay more for a set of original audio, on the contrary, they pay more attention to other performance of the car.

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