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On July 12, Euler Ballet Cat officially launched a new car for women, launching a total of five models in two battery-life versions, with a price range of 19.3-223000 yuan.

Although the appearance of the ballet cat is popular with female consumers, it is also in doubt, accused of plagiarizing the Beetle. In terms of appearance, the overall shape of the ballet cat is very round, the headlight group uses an oval shape, double-row door design and two-color body, and the front and rear wings are wide out of the body, bringing a strong retro flavor and enhancing the lovely flavor of the whole car at the same time. At the rear of the car body, the two silver strips extending to the rear of the car are very eye-catching, and the rear headlamp group also uses an oval shape, which forms a good echo effect with the design of the front part. In addition, the spoiler under the ORA brand logo can play a good embellishment role, highlighting a certain youthful attribute.

In terms of interior decoration, the ballet cat still follows the retro design style, using the popular double screen design, and the standard 10.25-inch dashboard and 12.3-inch central control screen frame with a circular arc design. with the retro steering wheel and unique air conditioning outlet design, it is refreshing. In addition, in order to meet the aesthetics of female consumers, the overall color matching inside the car is very "girlish". The front handrail area known as "Swan Lake" is made of a material similar to crystal, and in order to provide a mobile dressing room for female drivers and passengers, the new car has a built-in large cosmetic mirror in the seat visor, together with the LED surrounding light source, so that women can make up and have the most beautiful side at any time.

As a pure electric car, the mileage of the ballet cat is the most concerned, but the mileage performance of the new car is really mediocre. The new car is equipped with a drive motor with maximum power of 126kw and matches lithium iron phosphate battery. It offers both 401km and 500km mileage versions. In terms of overall price, the range of the ballet cat does not have an advantage, with the Volkswagen ID.3, which locates the all-electric compact car (14.9888-182288, range 450km), and the smart genie # 1 (18.16-226600, 535-560km).

For this price, many netizens called "fans confident" and "think women don't know anything about cars".... After all, Euler cars were sold in the range of 6-150000 yuan, and ballet cats were seen as the role of Euler cars in attacking the higher-end new energy car market. The new car was expected to be sold at a higher price when it was first exposed, but it was unexpected that the price was so high. After all, ballet cat is a model between A0 and A, and the price of ballet cat can buy smart Elf # 1, Xiaopeng P5 and other models. These products have an advantage either in price or in product power. Perhaps, the appearance of the ballet cat is enough to capture the hearts of female consumers and squeeze the little minds of female fat pigs to death. As for how many female consumers will pay, it is worth looking forward to.

Euler, an independent new energy brand of Great Wall, was officially launched on August 20, 2018. The first model, the Euler iQ, was officially launched on August 31, 2018, with a subsidised price of RMB8.98-105800. On December 26, 2018, the second production car, Euler R1, was officially put on the market with a price range of 5.98-77800 yuan after subsidy. On July 15, 2020, the third production car, the Eulabai Cat, was officially launched at an official price of 7.58 yuan to 88800 yuan. It is a model named after the Great Wall after the Harvard Dog. In order to improve the product camp, Euler R1 changed its name to Euler Black Cat on July 24, 2020, with a subsidised price range of 6.98-84800 yuan. On November 24, 2020, the fourth production car, Ola good Cat, was officially launched with a subsidised price range of 10.39-143900 yuan, which is the highest-priced model under Euler's brand.

In February this year, the sale of Euler black cats and Euler white cats was revealed to have been suspended, and officials confirmed the news. At the same time, Euler car CEO Dong Yudong said bluntly that it was helpless to stop the sale. Dong Yudong said that due to the sharp rise in the price of raw materials, Euler black cats lost more than 10,000 yuan every time they sold one, and the more they sold, the more they lost.

In terms of sales in 2021, the best-selling model of the Euler brand is the Euler Black Cat, with 63492, followed by the Euler good Cat with 49900 and the Euler White Cat with 20605. According to Dong Yudong, stopping accepting orders is due to production capacity, because there are currently 20,000 orders to be delivered, and it is also the trend of profits, because every Euler black cat sold loses more than 10,000 yuan. Euler Black Cats, as the best-selling model, stop taking orders to stop losses in time.

The Tramway report previously reported that Euler cars stopped accepting new orders for black and white cats and did not rule out preparations for the high-end transformation of the brand. According to the plan, this year, Euler plans to launch a number of new models, such as ballet cat, punk cat and lightning cat, all priced at more than 150000 yuan or even 200000 yuan, which means that Euler cars are developing into the middle and high-end market. Euler Black Cat and Euler White Cat are electric models under the Euler brand for less than 100, 000 yuan. Among them, the guidance price of Euler black cat is 6.98-84800 yuan, and that of Euler white cat is 7.18-88800 yuan. Therefore, the suspension of new orders for Euler black cats and Euler white cats by Euler brands is not only a profit trend, but also a development guide. However, the ballet cat will become the most expensive model in Euler, but whether it can be recognized by the market is also a big question in the process of development. According to the data, the Euler brand sold 59126 vehicles in the first half of the year, up 12.52% from the same period last year, of which 11516 were sold in June, up 6.72% from the same period last year.

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