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Up to now, Audi, Mercedes-Benz and BMW, the first-tier luxury brands, have successively announced their sales in China in the first half of 2022, and the ranking of BBA in the first half of the year has also been released. According to statistics from the automotive industry, BMW led Mercedes-Benz and Audi in sales of 378,700 vehicles in the first half of this year, becoming the leader in sales of luxury cars in China, followed by Mercedes-Benz and Audi.

According to the domestic sales data released by the three automobile enterprises, BMW's cumulative sales volume fell by 23.3% year-on-year to 378,700 vehicles, which is the brand with the smallest sales decline among BBA brands; Mercedes-Benz's cumulative sales volume in the first half of the year was 355,800 vehicles, down 24.1% year-on-year; Audi ranked third, with cumulative sales volume in the first half of the year falling 31.9% year-on-year to 317,000 vehicles, making it the brand with the highest decline among BBA brands.

Specifically speaking, BMW Group delivered 378,700 vehicles in the Chinese market in the first half of 2022, although it fell by more than 20% year-on-year, but it still led Mercedes-Benz and Audi, winning the first half of China luxury brand sales. BMW 5 and BMW 3 Series are still BMW's main products, and these two models performed better than other models in the first half of the year, which is also the main reason why BMW is ahead of Mercedes-Benz Audi. According to the data of the Association, the cumulative sales volume of BMW 5 Series in the first half of the year was 90488 vehicles, down 0.5% year-on-year, which was the best performance product among BBA products; the cumulative sales volume of BMW 3 Series was 82143 vehicles, down 20% year-on-year; and the cumulative sales volume of BMW X3 was 70493 vehicles, down 11.6% year-on-year.

Audi's sales have lagged behind BMW Mercedes in previous years, as well as in the first half of this year. Audi's cumulative sales volume in China was 317,000 vehicles (including imported vehicles). According to the data of the Association, the cumulative retail sales volume of Audi A6L in the first half of the year was 56995 vehicles, with an average monthly sales volume of less than 10,000 vehicles. Compared with the same period last year, the sales volume of Audi A6L declined by 41.1%. From the data point of view, compared with Mercedes-Benz E-class and BMW 5 series, Audi A6L sales volume is the lowest and the highest decline. In addition, Audi A4 cumulative sales in the first half of the year was 73603; Audi Q5 sales was 71674.

Compared with BMW and Audi, Mercedes performance is relatively in the middle of the two. Mercedes-Benz accumulated sales of 355,800 vehicles in the first half of the year, down 24.1% year-on-year. Mercedes-Benz E-class cumulative retail sales of 71490 vehicles, down 8.5% year-on-year; Mercedes-Benz C-class sales in the first half of 67226 vehicles, down 21.3% year-on-year; Mercedes-Benz GLC 73053 vehicles, down 6.6% year-on-year; Mercedes-Benz GLB 25197 vehicles, down 29.7% year-on-year. From the product sales volume, the market performance of Mercedes-Benz main models in the first half of the year is not optimistic, all year-on-year decline.

On the contrary, in the new energy automobile market, the sales volume of the three major brands increased. For example, the sales volume of BMW Group's pure electric vehicles in China increased by 74.6% year-on-year in the first half of the year. Mercedes-Benz in the new energy products terminal market performance also increased, such as Mercedes-EQ products in the second quarter sales growth of 28%, it is understood that this year Mercedes-Benz plans to launch eight new energy models in the Chinese market, including the new EQS SUV and other pure electric products and C, S and other models of hybrid products, by the end of the year, Mercedes-Benz will have the most abundant electric products in China's luxury car market lineup. However, whether BMW, Mercedes-Benz or Audi, its development in new energy is relatively slow, and most products are realized through oil-to-electricity, so it is still difficult to achieve substantial growth.

Overall, in terms of BBA's performance in the domestic market, the three major brands all showed a decline in the first half of the year. From March to May this year, affected by the spread of the epidemic and the shortage of parts supply, many automobile enterprises were forced to stop work or reduce production, resulting in the stagnation of production of automobile parts manufacturers from March to April, and the overall automobile market suffered serious impact, especially in April, while the luxury automobile market was also one of the most severely damaged market segments. The automobile industry is concerned that the decline in BBA domestic sales in the first half of this year is also expected. The main reason for the decline in BBA sales is the impact of the previous sporadic epidemic, semiconductor supply shortage and logistics obstruction. Since March, the production and sales of complete vehicles in the upper, middle and lower reaches of the automobile industry have been greatly impacted, and many places are facing the pressure of shutdown or production reduction. FAW-Volkswagen Audi's production base in Changchun and BMW Brilliance's factory in Shenyang Dadong had previously stopped production. The shutdown and logistics interruption caused pressure on the delivery of the terminal market. However, fortunately, the epidemic situation was effectively contained at the end of May, the lagging production capacity and consumption demand were released, and the stimulation of the traditional fuel vehicle purchase tax halving policy was superimposed. Car performance has improved.

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