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Today, the auto industry concerned learned from the Ministry of Industry and Information Technology that the Zhongtai T300 has completed its declaration in the Ministry of Industry and Information Technology, which means that Zhongtai Automobile will resume production and sales. It should be noted that the Zhongtai T300 is not a brand new model. The new car went on sale on August 22, 2017, and production and sales were suspended with the collapse of Zhongtai Motors. However, compared with Zhongtai SR9, Zhongtai SR7 and other models, the Zhongtai T300 can be regarded as an original model, but its highlights are not many, and this time as a new car declared in the Ministry of Industry and Information Technology, although a little surprising, but may also be expected.

The Zhongtai T300, a new small SUV model owned by Zhongtai, was officially launched on August 22, 2017. the new car is powered by 1.5L and 1.5T, with a price range of 5.68-91800 yuan. According to the declaration chart of the Ministry of Industry and Information Technology, the Zhongtai T300 declared by the Ministry of Industry and Information Technology cannot be said to have nothing to do with the models listed five years ago, but can only be said to be exactly the same.

The Zhongtai T300 is one of the few original models of Zhongtai Motors. Its hexagonal forward air grille is decorated with silver chrome plating, sharp headlight sets on both sides, and unique fog lights on both sides of the front bumper of the new car. On the side of the body, the Zhongtai T300 adopts the popular suspended roof. In the rear part, the shape of the taillight group echoes with the headlight group, and the interior is surrounded by a strip LED light belt, and the rear enclosure uses a unique design style. In terms of size, the length, width and height of the new car body are 4405/1830/1665mm and the wheelbase is 2610mm.

In the interior part, the layout of the console is very simple, using a three-spoke multi-function steering wheel, equipped with an 8-inch LCD screen to achieve remote control, intelligent wireless charging, and real-time check the status of vehicles on the mobile phone. In terms of power, the new car is equipped with 1.5L and 1.5T engines, in which the maximum power of 1.5L engine is 82kW and the peak torque is 143N ·m; the maximum power of 1.5T engine is 106kW and the peak torque is 215N ·m. In terms of transmission, it is matched by a five-speed manual or CVT gearbox. According to information from the Ministry of Industry and Information Technology, the Zhongtai T300 is declared as a 1.5L engine version.

Zhongtai Motors has indeed left a very special stroke in the history of the development of Chinese automobiles. With its superb copying ability, it became famous after launching a number of models in 2016, such as the T600 sports version, SR9, New Damai X5 and so on. In particular, after SR9 went public, it pushed Zhongtai Motor to the best part. It sold a total of 333100 vehicles that year, an increase of 50% compared with the same period last year, which is the peak sales since its inception. There was a joke in the market that a young man liked Porsche, but his income was not high, so he bought a Zhongtai SR9 for 100, 000 yuan and replaced it with a Porsche. Who would have thought, unexpectedly attracted a large number of girls to take the initiative to chat up, found 17 girlfriends in two months.

It is this "Baoshi Tai" development concept that caters well to the majority of consumers whose consumption power can not catch up with consumer demand, and makes Zhongtai Motor very popular for a while. However, success is also Zhongtai, defeat is also Zhongtai. Zhongtai Motors, which became popular because of imitation, was destined not to go very far. Later, due to the outbreak of product problems, word-of-mouth declined, and sales began to plummet. After a decline in 2017, sales fell to 154800 in 2018 and only 116600 in 2019. After entering 2020, Zhongtai Automobile production and operation business almost stagnated, many of its subsidiaries and parent companies were liquidated.

After entering 2021, due to the company's liquidity drying up, bankruptcy restructuring, vehicle production and operation basically stagnated. According to the financial report, Zhongtai achieved an operating income of 825 million yuan in 2021, with a net loss of 706 million yuan belonging to shareholders of listed companies, and a net loss of 2.109 billion yuan after deducting non-recurrent gains and losses. By the end of 2021, the net assets belonging to the shareholders of listed companies were 3.442 billion yuan, compared with-3.964 billion yuan at the end of 2020. According to the half-year forecast, Zhongtai Motor made a pre-loss of 2.6-390 million yuan in the first half of 2022, down 48.18% and 65.45% from the same period last year.

Although Zhongtai Automobile has the foundation of automobile manufacturing, its imitation and copycat genes have been proved to be no longer adapted to the current industrial environment in which independent brands achieve upward development through scientific and technological innovation. In the field of new energy vehicles, both software and hardware have developed by leaps and bounds in the past few years, and Zhongtai has left a lot of homework. Therefore, Zhongtai Motor has no chance of winning at all. What is more cruel is that the automobile is an industry with a highly concentrated competitive pattern, the head brand will take away most of the market, and the back-row enterprises may not even be able to drink soup in the end, and the basic law of the automobile industry will not change, that is, scale. in the end, the number of global automobile industry enterprises will not be too many, only large-scale enterprises can survive, and Zhongtai is destined to have little hope.

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