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Recently, Great Wall Motor issued an announcement on the increase in its financial results for the first half of 2022. According to the announcement, the net profit of Great Wall Motor belonging to shareholders of listed companies in 2022 is 53-5.9 billion yuan, which is expected to increase by 17.7-2.37 billion yuan over the same period last year, or 50.20 percent more than the same period last year. 67.20%. Great Wall Motor said in its announcement that the increase in performance during the reporting period was mainly due to the company's improved product mix, higher bicycle prices, higher gross profit margin and gross profit margin, as well as increased exchange earnings. However, the company is determined to transform to a global intelligent technology company to promote the development of new energy and intelligence, resulting in an increase in R & D investment and equity incentive fees compared with the same period last year.

According to the June production and sales figures released, Great Wall sold 101186 vehicles in June, up 0.52% from the same period last year and 26.38% from the same period last year. Great Wall Motor sold a total of 518500 new cars from January to June, down 16.12% from the same period last year. In terms of sales of Great Wall brands, Harvard sold a total of 51300 vehicles in June, down 14.47% from a year earlier, down 14.47% from January to June to 288900, down 26.21% from a year earlier. Sales of Wei brands in June were 2887, down 38.67 per cent from a year earlier. Cumulative sales from January to June were 21985, down 4.35 per cent from the same period last year. The Euler brand sold 11516 vehicles in June, with cumulative sales of 59126 vehicles from January to June, up 12.52 per cent from a year earlier.

Overall, the development of new energy vehicles owned by Great Wall Motors grew slowly in the first half of this year. In addition, according to previous plans, Great Wall plans to sell 1.9 million vehicles this year, and according to the released data, Great Wall achieved only 27.3% of its annual sales target in the first half of the year. At present, it is still very difficult to achieve annual sales.

According to the relevant data: at present, Great Wall Motor has laid out hydrogen energy and lithium electricity and other fields in the field of new energy, and set up two major technology companies, Honeycomb Energy and unpotential Energy respectively. In terms of sub-brand layout, Great Wall already has five different sub-brands, namely, Harvard, WEY, Euler, Tank and Great Wall pickup, and Sharon Zhihang, a new independent automotive technology company incubated by Great Wall, covering products including SUV, cars and pick-up trucks.

Among them, Harvard brand was founded in 2013 to position as "China's SUV global leader"; Wei Brand was established in 2016 to position "new generation smart cars"; Eula brand was founded in 2018 to position "global car brands that love women more"; Great Wall pickup truck positioning "pickup leader"; tank brand announced its official independence in 2021, positioning "tide play cross-country SUVs" In addition, Sharon Automobile is a new high-end automobile project planned by Great Wall at the end of 2020 and a new energy vehicle brand of "hydrogen and electric dual energy". It was officially launched at the Guangzhou Auto Show in 2021. The first model is an intelligent pure electric model that is located at more than 400000 yuan.

According to Great Wall Motor's plan, Great Wall Motor will sell 4 million vehicles worldwide by 2025, 80 per cent of which will be new energy vehicles and 1 million overseas sales. According to relevant data, Great Wall sold a total of 1.28 million vehicles in 2021, of which the cumulative sales of new energy models were about 137000. Great Wall needs a big increase in sales if it is to reach global sales of 4 million vehicles by 2025. At present, it is still a far cry from the expected growth rate.

Although it is true that having more children can increase sales and reduce risk to a certain extent, it also means that Great Wall will choose among these brands, which will also lead to the dispersion of Great Wall automobile resources, and may even lead to an embarrassing situation of insufficient points, although it is true that having more children can increase sales and reduce risk to some extent.

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