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On the evening of July 18, Haverku opened its pre-sale, and the new car launched four models with an advance price of 12.58 yuan to 149800 yuan. According to previous reports, Havercool Dog is positioned as a compact SUV, and the new car adopts a hardline design style similar to that of Haverdog, but it is more fashionable than Haverdog.

In terms of appearance, the overall design of the new car is really "cool". The front grille occupies almost the upper half of the front of the car, the front grille is connected to the circular headlights on both sides, and the interior of the grille combines dark horizontal banners and silver vertical banners, making the design quite wild of SUV. The side of the car body, the overall use of a relatively strong square box shape, suspended roof and black treatment of C-column, D-column, to add a young and fashionable atmosphere. In the rear part, the protruding "small schoolbag" has a high degree of recognition, with the feeling of a hard off-road vehicle, and the taillights on both sides are designed with a "double cross" shape, which echoes with the headlight group. In terms of size, the length, width and height of the new car are 4520/1875/1745mm, wheelbase 2710mm, positioning as a compact SUV.

In terms of interior decoration, the new car adopts a simple design style, straight center console lines, a three-spoke multi-function steering wheel, a large central control LCD screen and a double-color seat color matching, which makes the new car look more fashionable. At the same time, the car adopts a design similar to that of the tank 300, which has a strong sense of force. According to the information previously announced, the new car is equipped with 12.3inch LCD combination instrument and 12.3inch multimedia screen, the central control screen is integrated into Harvard's latest V3 intelligent car system, and Tencent TAI 3.0system is built in. In addition, the car also provides up to 50W super wireless flash charge, smart sensor trunk, smartphone Bluetooth key and 360-degree panoramic image and other functions.

In terms of power, Haverku is based on the lemon platform and is equipped with a high-power 1.5T four-cylinder turbocharged engine with a maximum power of 135kW and a peak torque of 275N ·m, matched with a 7-speed wet double-clutch gearbox. In addition, some models will be available in a four-wheel drive version that uses the BergWarner four-wheel drive system, which is not available in the Haverdagou 1.5T model.

Harvard, a brand owned by Great Wall, was founded on March 29, 2013. On March 29, 2013, Great Wall Motors announced that as a symbol of Great Wall, Harvard will now separate its brand from Great Wall to form an independent brand, independent design and development, and establish its own independent distribution service system. According to the latest data, Great Wall sold a total of 518525 vehicles from January to June, down 16.12% from the same period last year. Harvard's cumulative sales were 288903, down 26.21% from the same period last year, making it the biggest decline in Great Wall brand.

According to the official website, Harvard's main selling models include Harvard H6, Harvard Dog, Harvard Divine Beast, Harvard Red Rabbit, Harvard first Love and Harvard H9, among which Harvard H6 is known as the "National God car". According to data from the Federation of passengers, the "National Miracle car" Harvard H6 sold 123496 vehicles in the first half of the year, ranking third on the SUV list, lagging behind BYD Song and Tesla Model Y. After entering 2022, Harvard H6 began to step off the altar and was overtaken by Honda CR-V, BYD Song, Tesla Model Y and other models, and Harvard H6 as the sales pillar of the Harvard brand, its market performance will affect Harvard and even Great Wall. In addition to the Harvard H6, the best performance is the Harvard Dog, with a total sales of 42470 vehicles in the first half of the year, while Haverbeast, Harvard M6 and Harvard's first love are relatively mediocre.

As for this upcoming brand-new model, Haverku will focus on cities and some light off-road scenes, and will be more close to young people's preferences in design and function, but as a compact SUV, its pre-sale of 12.58-149800 yuan will inevitably compete with many popular models, including independent models such as Changan CS75 PLUS and Chuanqi GS4 PLUS, or joint venture SUV such as Guangben Coli / XR-V. Of course, Haverku's advantage may lie in its design, which combines cross-country and fashion, but it is not clear whether this design style can be paid for by consumers.

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