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On Sunday, the new generation of Crown made its global debut, including cars, crossover sedans, medium-sized SUV and large SUV. It is understood that the first cross-border model of the new crown will be launched in more than 40 countries and regions, with a global annual sales target of 200000 vehicles. Toyota China said its first model is expected to be sold in China by the end of this year, and other models are also planned to be gradually introduced into China. However, Toyota China did not say whether FAW Toyota imported into China or re-made the Crown model.

On July 18, FAW Toyota confirmed that the first model of the new crown will not be domestically made for the time being, but will be sold in FAW Toyota channels in the form of imports. The new crown costs 4350000-6400000 yen (212715-312960 yuan), according to Toyota's Japanese website. Generally speaking, the listing price of models introduced into the Chinese market in the form of imports is higher than that in overseas markets, and under the combined cost, the domestic price of new cars may be between 35 and 450000 yuan.

As a classic car, the fate of the crown has experienced ups and downs. The first generation of Toyota Crown was born in 1955, and the first Toyopet Crown was officially launched, and the president Toyoda Eiji personally opened the production line to launch the Crown in order to meet the demand of Japan's postwar market. In 1962, the second generation Toyopet Crown was officially launched, the biggest change is the upgrade of the vehicle size, length, width and height are 4610/1695/1460mm, wheelbase 2690mm. In order to please the US market, the second-generation Toyopet Crown also draws on some classic design elements of American cars. For example, the front grille uses a design similar to that of the 1960 Chrysler Imperial Crown, and the front double round lights are integrated on both sides of the grille. In 1967, Toyota launched the third-generation Toyopet Crown, the new car continues to upgrade the luxury configuration on the basis of the former, especially the design changes on the interior are visible to the naked eye. At the same time, with the rapid economic development of Japan at that time, Toyota joined the two-door sedan model for the first time in order to meet the market demand, and the design elements without window frame and B-pillar quickly detonated the market. In 1971, the fourth generation of Crown was officially launched, after three generations of Toyopet Crown name was replaced, using the familiar TOYOTA CROWN, although this generation of models only experienced only four years, but there are also many moments worth remembering. In 1974, when the fifth generation crown was released, the most direct change was to change the alternative styling design of the fourth generation crown to adopt the founder design style. In terms of power, its 2.6L engine is equipped with a new electronic fuel injection extreme speed, with a maximum power of 135 horsepower and a maximum torque of 175 Nm. As a result of the world's first oil crisis in 1973, the sales tax on high-engine cars was raised, and the performance of the fifth-generation crown was snubbed again.

The third generation crown

The fifth generation crown

In 1979, the sixth-generation crown was released, the shape of the whole car was the same as that of the fifth-generation model, but the rear triangular window was removed in appearance, and the headlights became more square. Power upgrade again, 2.8L engine maximum power 145 horsepower, maximum torque 235 Nm. From the point of view of the sixth generation engine, it is not only turbocharged gasoline engine, but also turbocharged diesel engine, but the sales of Crown during this period are not optimistic because of the oil crisis. In 1983, Crown developed to the seventh generation, this generation of models are not two-door version, but four-door sedan, four-door hardtop and four-door travel version, the appearance of the previous generation of founder design style, but also focus on luxury, stable business style. It is worth mentioning that the seventh generation of crowns officially entered China by way of import, becoming an indelible classic model in the memory of the Chinese people. In 1987, the eighth generation of Crown went on the market, and this generation sold astonishingly in Japan, selling 14000 vehicles in the first half of the month and 208000 in 1990. In China, a large part of the Sedan version introduced like the seventh generation Crown is purchased by the government and enterprises as official vehicles. In 1991, Toyota introduced the ninth generation of the crown, which was redesigned with reference to the round design grid of the Lexus LS400, which produced a total of 284000 models. In 1995, the 10th generation crown changed the round design, and the whole vehicle design became strong. In China, the tenth generation of Crown is introduced into China in large quantities, equipped with 3.0L in-line six-cylinder engine. This generation of Crown is of great significance, with cumulative sales of 4 million vehicles.

The ninth generation crown

The tenth generation crown

In 1999, the eleventh generation of Crown was launched, but it is only sold in the Japanese market and is no different from the previous generation in design. In 2003, the 12th generation of Crown was introduced into domestic production and listed by FAW Toyota on March 15, 2005. the price range is 30.2-481000 yuan, which is the first time in 50 years since the birth of Crown. In 2008, the 13th generation of Crown was released, FAW Toyota followed the domestic but did not introduce the conventional version, but brought the top Majesta version to satisfy domestic consumers' taste for luxury cars. On December 14, 2009, the 13th generation of domestic Crown was officially put on the market, with a total of 9 models with 2.5L, 3.0L and 4.3L displacement, with a price of 32.68-899500 yuan. In 2012, the 14th generation Crown officially went on the market, until March 12, 2015, FAW Toyota officially launched the new Crown, the price range is 27.98-385800 yuan, the appearance design has been improved for the Chinese market, the front face and rear are different from the Japanese version of the design, in order to meet the aesthetic of Chinese consumers, the power is equipped with 2.5L engine and 2.0T engine. In 2018, the Crown has reached the 15th generation, and under the new TNGA architecture, this generation of Crown has become young and Genting, with 2.0T, 2.5L and 3.5L V6 engines continuing to be powered, and the gearbox matches the 8AT. However, based on the changes in domestic consumer tastes and market strategies, FAW Toyota did not introduce the 15th generation crown into China. On April 28, 2020, FAW Toyota Crown officially stopped production with the last 14th generation Crown coming off the line at the factory, meaning that Toyota Crown models bid farewell to domestic consumers. This is the history of the Toyota Crown model.

Eleventh generation crown

FAW Toyota's last 14th generation Crown offline

The Crown once again appeared in China on July 15, 2021, when FAW Toyota announced that Crown was officially its high-end flagship brand, which currently includes Crown-Lufang and Crown-Wilfa models. On August 27, 2021, FAW Toyota's new medium-sized SUV Crown-Lufang officially appeared on the market with a price range of 27.58-350800 yuan. As a sister car of GAC Toyota Hanlanda, Crown-Lufang is based on TNGA-K platform and provides two-wheel drive / four-wheel drive 2.5L hybrid system for consumers to choose from. According to the Federation of passengers, Crown-Lufang sold a total of 24505 vehicles in the first half of 2022.

On July 15, the long-rumored 16th generation crown was officially released. In addition to the previously exposed crossover cars, cars, medium-sized SUV and large SUV will also be launched, which can be said to be in full bloom. However, the new crown will never be what it used to be. This is a change made by Toyota in response to the global market, rather than sticking to the Japanese market. According to officials, new crowns introduced in the United States and other regions will be affixed with Toyota LOGO, while China and Japan will still be crown LOGO.

The change of Toyota Crown is the inevitable result of the rapid change in the market, and it is also the only way out for the crown to return to the market, but I believe Toyota itself cannot guarantee whether consumers will pay for this change and whether it will be able to restore its former glory.

It is undeniable that the Crown is indeed a memorable model, and it also plays an important role in the domestic medium and large car market, but with the intensification of market competition, the final suspension of production is the result of the market decision. it also makes many consumers feel sorry. However, whether it is Crown-Lu Fang or about to enter the new domestic crown, although it can continue its glorious history, it is also difficult to reshape history, nor can it represent the high-end Crown car.

Finally, the historical sales of FAW Toyota Crown models are attached!

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