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Recently, Liu Yongzhuo, president of Hengchi New Energy Automobile Group, said that the hardware specifications of Hengchi 5 are very high and only sold for 179,000 yuan, which is really competitive. It also said that after the pre-sale conference, the market reaction was very good, better than expected, from the current point of view Hengchi sold well has become a certainty.

On July 6, Hengchi New Energy's first mass production vehicle-Hengchi 5 officially opened pre-sale, luxury version pre-sale 179,000 yuan. Perhaps influenced by Li Xiang, He Xiaopeng, Yu Chengdong and other automobile industry leaders, Liu Yongzhuo, president of Hengchi New Energy Automobile Group, also praised "Hengchi 5 is the best pure electric SUV within 300,000 at the press conference, including Bosch, Daliu, Ambofu, Ningde Times and many other well-known supply chain enterprises have participated in the production process of Hengchi 5". Yes, Evergrande integrates these "famous brand" products together and becomes Hengchi 5 with "the best within 300,000".

Like the new force of car-building, Hengchi 5 conference opened with BBA pulled out and stepped on it. Liu Yongzhuo said, Hengchi 5 positioning compact SUV, length, width and height 4725/1925/1676mm, wheelbase 2780mm, size far beyond BMW X1 and Audi Q3, to the higher level BMW X3, Audi Q5L line. In fact, from the body size alone, Hengchi 5 does have certain advantages, close to Tesla Model Y, zero run C11 and other medium-sized SUV, but the large size does not mean large space, take the latest release of the boundary M7 as an example, although the shape is compact but the internal space is very large, the size is small without losing the space experience is also a technical activity.

In addition to the size crush BBA, Liu Yongzhuo is confident in the interior design of Hengchi 5. In terms of interior decoration, the center console of Hengchi 5 adopts the design of continuous screen, which is divided into three screens, including 10.25-inch instrument display screen, 14.6-inch central control touch screen and 10.25-inch co-driver screen, which are 1.2 meters wide together. Liu Yongzhuo said at the press conference that the three-screen equipped with Hengchi 5 can compete with the million-level Mercedes-Benz EQS in terms of texture and operational sensitivity.

In terms of power, this model is equipped with permanent magnet synchronous motor developed by Bosch, with maximum power of 150kw, peak torque of 345N·m and zero acceleration time of 7.8 seconds. In addition, Hengchi 5 chassis will adopt H-PLATFORM 3.0 intelligent pure electric platform jointly developed by Bosch and Adak. In terms of battery life, Hengchi 5 will adopt lithium iron phosphate battery from Ningde era, with a comprehensive operating range of 602 kilometers.

Based on the above information, the pre-sale of 179,000 yuan Hengchi 5 seems to have certain competitiveness, but can it really sold well? On July 11, Xu Jiayin, Chairman of Evergrande Board of Directors, participated in the internal senior management meeting of Evergrande Group and encouraged employees to actively participate in the sales of Hengchi 5 at the meeting. On the same day, Evergrande Property also held an internal meeting and issued Hengchi 5 sales assessment tasks. The specific assessment tasks were subdivided into each project by each major region, and the specific sales assessment indicators would be determined according to the number of owners in the community. In other words, whether Hengchi 5 can sold well depends entirely on Evergrande employees and Evergrande owners.

In fact, consumers 'biggest concern about Hengchi 5 lies in whether it is "rotten tail". Evergrande Automobile is very clear about this. In order to dispel consumers 'concerns, Hengchi pioneered the "notarized purchase of cars" method, paying full money when delivering the car, returning the car within 15 days after picking up the car, and the money has to go through the special account of the notary office. In addition, Hengchi also launched ten rights and interests concessions, including a deposit of 10000 yuan to 20000 yuan, a 60% discount within three years, a lifetime warranty for the whole vehicle, a lifetime warranty for three electricity, etc.

However, some reporters visited the site to understand that the actual situation is not as good as advertised. For "15 days without reason to return the car refund," staff revealed, after the big order to apply for refund will be returned to the payment account before September 1, after picking up the car Hengchi requirements for returning the vehicle are: driving kilometers not more than 1500 kilometers; There shall be no damage inside and outside, no accident, no ownership transfer, mortgage, guarantee and other circumstances affecting the ownership of the vehicle; Registration certificate and driving license have not been handled.

As for the advertised 40% discount repurchase vehicle within three years, it refers to the purchase of other models in Hengchi with Hengchi 5, but it is only for the purchase of Hengchi brand models, and the total driving history of the vehicle in three years shall not exceed 60,000 kilometers; No overhaul and major accident caused by operation error, no modification; The appearance and function are in good condition, no accident occurs, no ownership transfer, mortgage, guarantee and other conditions affecting the ownership of the vehicle, etc.

According to the plan, Hengchi 5 will be mass-produced in September and delivered in October, achieving the delivery target of 10,000 vehicles by the first quarter of 2023. Based on this calculation, Hengchi 5 needs to deliver 1667 vehicles per month on average. Of course, no matter how good the configuration, no matter how exciting the price, it will not be able to circumvent the mass production problem. In March of this year, Boss Xu issued a military writ: "Three months of work, June 22 must achieve Hengchi 5 mass production." In May this year, Hengchi Automobile issued an announcement saying that due to the epidemic situation, the mass production time of Hengchi 5 will be postponed to September 20. To date, Evergrande has only two months left. It is understood that the exhibition car in Hengchi Experience Store is still a trial car, which is different from the final production car.

Hengchi 5 wants mass production, it must burn money, and Evergrande is most short of money now. In November 2019, Boss Xu, who was rich at that time, announced that he would invest 45 billion yuan to build cars in the future, including 20 billion yuan in 2019, 15 billion yuan in 2020 and 10 billion yuan in 2021. In December 2019, at the signing ceremony of Evergrande's global strategic cooperation, Xu Jiayin called 206 automobile industry leaders and more than 1100 automobile industry chain executives. When the dozens of meters long signing cooperation document table was put on the stage, the real estate industry and automobile circle were all shocked. In his mouth,"billion" seemed insignificant and not worth mentioning at all.

In August 2020, Evergrande Automobile ushered in its historical moment. Hengchi 1, Hengchi 2, Hengchi 3, Hengchi 4, Hengchi 5 and Hengchi 6 were launched together, covering Class A to D models, as well as passenger car models such as sedan, coupe, SUV, MPV and crossover. The first model will go into production and hit the market next year. Liu Yongzhuo, president of Evergrande Automobile, said at the meeting that Hengchi Automobile will start trial production in the first half of next year and realize mass production in the second half of next year. He is confident that Hengchi will quickly seize the market after listing.

In March 2021, Evergrande said at the performance conference in 2020 that the company had invested 47.4 billion yuan in the new energy automobile industry accumulatively, including 24.9 billion yuan in vehicle R & D and design, and 22.5 billion yuan in depot construction. If the sales expenses and administrative expenses in the first half of 2021 were included, Evergrande had "burned" more than 50 billion yuan in the new energy automobile business. According to the semi-annual report, Evergrande's net loss in the first half of 2021 was RMB 4.821 billion yuan, up 96.25% compared with RMB 2.456 billion yuan in the same period last year.

As the first mass production vehicle of Evergrande Automobile, Hengchi 5 assumes the role of "Savior". At present, Evergrande vigorously ensures mass production, but the pressure after mass production is greater. As a luxury cross-border car-making brand, Hengchi Automobile means that channel construction and marketing expenses are also a lot of expenses in order to match its market positioning. If Hengchi 5 wants to realize mass production, it must invest a lot of funds, and the most lacking fund of the whole Evergrande system is funds. What's harder is that if the car doesn't get built, it'll exacerbate the financial crisis.

Evergrande has a big dream. Its official website reads as follows: "By 2025, it will achieve annual sales of more than 1 million vehicles, and by 2035, it will achieve annual sales of more than 5 million vehicles, striving to become the largest and strongest new energy automobile group in the world." Evergrande's blueprint is very broad. The financial report says: "The Group is developing 14 models of vehicles simultaneously, and 9 models have been released so far." However, by 2022, Evergrande has become a problem even with the mass production of Hengchi 5.

In April 2022, Boss Xu and his management team appeared at Guangzhou Evergrande Center to experience the appearance and interior of Hengchi 5. At the scene, Boss Xu opened the car door and clicked a song "Waiting" through the voice assistant.

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