AutoBeta(AutoBeta.net)07/20 Report--

On July 15, Porsche officially announced its first half delivery figures. In the first half of 2022, Porsche delivered 145860 vehicles worldwide, down 5% from 153655 in the same period last year. Among them, 40681 vehicles were delivered cumulatively in the Chinese market, compared with 48654 vehicles delivered in the same period last year, down 16% year-on-year. In this regard, Porsche China said, Affected by the global chip supply and epidemic situation, China's luxury car market overall decline trend in the first half of the year, Porsche in its largest single market although a decline, But still achieved good results, For example, the second quarter new car delivery volume month-on-month growth of 30%, Among them June new car sales and orders volume showed double-digit growth year-on-year.

In the first half of this year, Porsche delivered 13785 new vehicles in Germany, up 5% year-on-year, while 32529 new vehicles were delivered in the US market, down 10% year-on-year, compared with the Chinese market. According to the above data, Porsche sales in China, the United States and other markets are less than the same period last year, Porsche global executive board member, sales and marketing head Feng Peide said, The car market is expected to grow in the second half of the year, For the future performance remains optimistic.

SUV remains Porsche's largest global sales source, with Cayenne delivering 41947 units worldwide, Macan delivering 38039 units, Porsche 911 delivering 21616 units, electric vehicles delivering 18877 units, Panamera delivering 15604 units, 718 Boxster and 718 Cayman delivering 9777 units. In the domestic market, Porsche's best-selling model is Cayenne, with 15465 Cayenne models delivered in China, up 3% year-on-year, Panamera 9438 vehicles, up 25% year-on-year. As for Porsche Macan and Porsche 911, the cumulative delivery data in China has not been officially announced.

Porsche is a world-famous luxury car brand owned by Volkswagen, 911 and 718.(including Boxster, Cayman), Panamera, Cayenne and Macan are all its models. According to Porsche official data, Porsche sold 301915 vehicles worldwide in 2021, up 11% year-on-year. Among them, Porsche delivered 95671 vehicles in China in 2021, up 8% year-on-year, becoming the world's largest single market for Porsche brand for 7 consecutive years. It accounts for 32% of global sales, which also means the importance of the Chinese market for Porsche. According to the statistics concerned by the automobile industry, from 2017 to 2020, Porsche sold 71,500 vehicles, 80,100 vehicles, 86,700 vehicles and 89,000 vehicles in China respectively.

China as the largest single market, Porsche has also begun to deepen the layout of the Chinese market in the past two years. In January last year, Porsche China Digital became an independent company, Porsche (Shanghai) Digital Technology Co., Ltd., and Porsche also established a new R & D branch in China to complement the existing digital business in China. Oliver Blume, Chairman of Porsche's Global Executive Board, said that many emerging technologies originally came from China and were gradually applied to other markets around the world, so China will become a very important innovation experimental base for Porsche. In February, Volkswagen made it clear that Porsche would go public independently, which would be Europe's largest IPO, and Porsche is expected to complete its IPO as soon as the fourth quarter of 2022.

Looking back at Porsche's development in China in the first half of this year, the most closely watched event is undoubtedly Porsche's reduction. Beginning at the end of April this year, Porsche caused collective anger and dissatisfaction among many domestic car owners and car critics due to the "reduction of electric steering column" incident. Finally, Porsche ended up with "free recovery service for related functions" and compensation for one-year extended warranty service for the whole vehicle, but this incident still hurt many Chinese Porsche owners. Some owners said: "As a Porsche owner, I can do without an electric steering column, but Porsche must apologize to Chinese consumers and be ashamed of the trust of Chinese owners in the brand." In addition to this, Porsche launched the 2022 Cayenne Platinum Edition in the US market at the beginning of this year.(2022 Cayenne Platinum edition), starting at $79,000 (About RMB 533,000 yuan), It should be noted that, Also launched in the Chinese market 2022 cayenne platinum version, Appearance and interior configuration and the United States listed cayenne platinum version basically consistent, But the starting price of the vehicle reached 1.018 million yuan, By contrast, The price difference between the two nearly doubled, This event also caused the attention of domestic car owners.

In terms of new products, Porsche plans to launch a pure electric crossover with a higher range, and Porsche CEO Obermu confirmed that the new car (code K1) will be positioned higher than the Cayenne and Macan and is expected to be built in Leipzig around 2025. Porsche said the K1 will incorporate Mission R technology, which was demonstrated at the International Automobile Association in Munich last year, and in addition to the new high-performance battery, the Mission R has a 920-volt power system that reduces charging time.

At present, some Porsche products in China have been upgraded, among which Porsche Cayenne, Porsche Macan, Porsche 718 and Porsche Taycan were upgraded in April, while 2023 Porsche 911 was officially launched in June. Whether these new cars can bring more sales to Porsche remains to be seen.

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