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Today, BYD officially entered the Japanese passenger car market through its official Weibo. Seals (SEAL), Dolphins (DOLPHIN) and ATTO 3 (known domestically as Yuan plus) have been unveiled at the Tokyo launch event in Japan and are expected to go on sale in 2023, according to official sources. At the same time, BYD released the official picture of the ATTO 3 model sold in Japan, because the Japanese road is on the left, the car is a right rudder version, except for the steering wheel position is different from the domestic, the other layout of the vehicle does not change with the domestic version.

According to official plans, meta-PLUS will go on sale in January 2023, while dolphins and seals are expected to go on sale in the middle and second half of 2023, respectively. The relevant person in charge of BYD said at the scene that starting from today, we will work with excellent Japanese dealers and partners to gradually establish a sound sales and service system. BYD Wang Chuanfu also delivered a speech via video at today's press conference, saying: "as the first company in the world to develop new energy vehicles, BYD has adhered to the green dream for 27 years. Fully mastered the core technologies of the whole industry chain, such as batteries, motors, electric controls and automotive regulation-level chips. Today, with the support and expectation of Japanese consumers, we come to Japan with new energy passenger cars. BYD and Japan share a common green dream, which makes us have no distance from the majority of Japanese consumers. "

This is not the first time BYD has entered the Japanese market. Earlier, BYD's K9 electric bus has entered the Japanese market, and the order in the Japanese market is very substantial. Jinzui Hanada, executive vice president of BYD Japan, said on July 13 that the company is expected to sell 4000 electric cars in Japan by 2028 as the Japanese government promises to be carbon neutral and local awareness of electric vehicles has increased. BYD officials have also said that BYD had an earlier goal of selling 4000 electric cars (buses) in Japan by 2030. BYD currently has about 70% of the Japanese electric car market, and even with other competitors, the group will be able to maintain a 30% to 40% market share by 2030. BYD announced the Japanese passenger car market this time. From the perspective of the model plan to enter the Japanese market, BYD has come up with the most competitive e-platform 3.0s, dolphins, yuan Plus and seals. It is well known that small models have always been popular in the Japanese market, and this time BYD entered the Japanese market with dolphins or targeted this market segment. In addition, in order to open up the Japanese market, BYD Motor Japan was also set up this month.

It is understood that in October 2020, Japan put forward a low-carbon development goal for the first time. It says that it will achieve "carbon neutralization" by 2050 and maximize the development of a green society. For the global automobile industry, in order to set new goals in response to climate change, it is attracting more resources and policy guidance to the field of new energy vehicles, thus making electric vehicles at the center of this round of change.

It is worth noting that since BYD first announced its withdrawal from the fuel vehicle market on April 3 this year, its domestic sales have continued to rise, and since March, it has sold more than 100000 vehicles for four consecutive months. For BYD, stopping production of fuel vehicles is not only in line with the development of the market, but also the inevitable trend of the transformation of BYD automobile plate. According to the latest data, from January to June in 2022, BYD sold 641350 cars, up 314.90 percent from the same period last year, and 638157 new energy passenger vehicles, up 324.84 percent from the same period last year.

In addition, according to the 2021 results released by BYD, BYD achieved an operating income of 216.142 billion yuan in 2021, an increase of 38.02% over the same period last year, and a net profit of 3.045 billion yuan belonging to shareholders of listed companies, down 28.08% from the same period last year. BYD has said: "the Group's sales of new energy vehicles are growing strongly, repeatedly reaching record highs, and its market share is far ahead. It has achieved rapid growth compared with the same period last year, driving a substantial improvement in profitability." and to some extent offset the profit pressure brought about by the price of upstream raw materials.

With the advent of the new energy era, the pattern of the automobile market has also changed. It is nothing new for Chinese car companies to go abroad, but objectively, under the background of lack of cores in the world, many new car stocks are low, and BYD may enter the Japanese market at this time, or an excellent time. However, it will also face great challenges, after all, the Japanese market will also face competition from Toyota, Honda and other car companies.

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