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On July 22, BYD officially announced that BYD's brand-new model, Seal, will be launched on July 29. Comprehensive automobile industry attention previously reported, seal model is BYD e platform 3.0 key to launch the model series, but also after the dolphin marine biological pure electric series of the second model.

The new car positioning medium-sized pure electric car, a total of four models launched, pre-sale price range of 212,800 - 289,800 yuan. According to official data, new car pre-sale 6 hours order volume has exceeded 20,000 vehicles, two-day order volume exceeds 50,000 vehicles.

Looking back on the exterior, the new car has been designed with a completely new style based on marine aesthetics. The front face adopts a closed grille design, and the two sides are blackened headlight sets, making the overall shape younger and sportier.

On the side of the car body, the lines of the new car are sharp. The roof adopts the sliding back shape and the hidden door handle which is very popular in the market at present. The waist line of the car body adopts the penetrating shape, extending from the headlight to the rear of the car, with smooth lines. At the same time, the wheel hub design of the new car is also a highlight in the detail design of the new car. The five-spoke style of the new car wheel uses loop elements, the wheel hub adopts large-area closed treatment and enhances the sporty feeling of the whole vehicle with black and silver metallic visual contrast. In terms of size, BYD Seal's length, width and height are 4800/1875/1460mm respectively, and the wheelbase is 2920mm, positioning a medium-sized pure electric car. In contrast, Tesla Model 3 has a length, width and height of only 4694/1850/1443mm and a wheelbase of 2875mm, positioning it as a compact all-electric sedan.

At the rear of the car, the design of the new car is relatively simple, adopting the through-type design, so that the visual effect of the whole vehicle is relatively low, and the width indicator lamp is arranged in dot matrix. In addition, the inside of the lamp cavity of the new car also has the English word "BYD TECH", which is highly recognizable after lighting.

Interior part, the new car also adopts the marine aesthetic design concept, the overall design style is still luxury, science and technology-based. In terms of color, gray blue and black were used. The functional areas were mainly black, while the rest were gray blue. Configuration, the new car is equipped with 10.25-inch suspension LCD instrument and 15.6-inch central control screen combination design, the new car also has dual temperature zone automatic air conditioning, multiple driving modes, DiPilot assisted driving, automatic parking, mobile phone wireless charging and other functions.

In terms of power, the new car uses pure electric drive motors and offers three endurance versions, 550km/650km/700km respectively. Among them, the standard rear-drive model is equipped with a permanent magnet synchronous motor with maximum rear power of 150kW and maximum torque of 310N·m, and the CLTC comprehensive operating range is 550km; the motor power of the long-endurance rear-drive model is increased to the maximum power of 230kW, the maximum torque of 360N·m, the acceleration time of 100km is 5.9 seconds, and the CLTC operating range is 700km; The four-wheel drive performance version is equipped with front and rear dual motors. The maximum power of the front motor is 160kW, the maximum torque is 310N·m, the maximum power of the rear motor is 230kW, the maximum torque is 360N·m, the total output power is up to 390kW, and the breaking time is only 3.8 seconds.

According to BYD's product rectangle at present, the dolphin price of positioning small car is 102,800 - 130,800 yuan; the Qin PLUS EV price of positioning compact car is 138,800 - 174,800 yuan; The price of Han EV positioning medium and large cars is 214,800 - 284,500 yuan, while BYD is still blank in the medium-sized car market at present. Therefore, the seal model with pre-sale price range of 212,800 - 289,800 yuan will directly fill this vacancy and further improve BYD's product rectangle after it is launched. In terms of competing products, the new car will compete with Tesla Model 3 in the market. At present, the pre-sale price of the new car is 212,800 - 289,800 yuan. The top-equipped model is in the same price range as the entry-level model of Model 3 (selling price 290,988 - 367,900 yuan). The new car will compete with Model 3 in terms of size, configuration and price.

According to the attention of the automobile industry, Ocean Network is a brand-new product sales network launched by BYD last year, including marine life series, warship series and e series products. Among them, Marine Life Series is a series of products created by BYD Automobile for pure electric vehicles, and it is also a series to be launched by BYD e Platform 3.0. At present, there is only one dolphin model for sale in the marine life series of Ocean Net. Dolphin has 4 models, positioning small cars, and the price after comprehensive subsidy is 938 - 121,800 yuan.

Data show, In the first half of this year, BYD car cumulative sales for 641350 vehicles, Year-on-year growth of 314.90%, New energy passenger car sales for 638157 vehicles, Year-on-year growth of 324.84%, Specific models, Ocean net marine biology series first model dolphin cumulative sales in the first half of 58263 vehicles.

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