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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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According to Automotive Industry concern, the sale of its medium-sized sedan Mazda 6 has been officially suspended in Japan, according to Mazda's Japanese website. According to the official page, the Mazda 6 will no longer receive any orders for current models. The current Mazda 6 is in stock and will be suspended as soon as it is cleared. However, officials did not give specific reasons for stopping taking orders, and it is unknown whether the next generation of models will be launched.
Data show that the first generation of Mazda 6 was launched in May 2002, which belongs to the successor model of Mazda 626/Capella/Cronos. Its Japanese car name Atenza comes from the Italian "Attenzione", which means "attention". Because the car is the first model of the "Zoom-Zoom" concept of the Mazda family, it got the name in order to get market attention. It is understood that the Mazda 6 is based on the GG platform, while the travel version is based on the GY platform, and this generation of models also launch a high-performance car-Mazda Speed Atenza.
At that time, FAW Group coveted the best-selling overseas Mazda 6, and its subsidiary FAW car introduced Mazda 6, the classic "Old Horse 6", through technical cooperation in 2003. In order to cooperate with the production of Mazda 6, FAW, FAW cars and Mazda jointly funded the establishment of FAW Mazda Automobile sales Company in 2005. It should be noted that FAW Mazda is limited to technical cooperation and car sales, and does not have the qualification for vehicle production. FAW Mazda models on sale are all produced by FAW cars, which naturally makes Mazda unwilling to devote more technology and energy to this.
As the first model to be put into production, Mazda 6 has very strong chassis power, and its excellent handling is impressive, and it has become a "magic car" in the minds of many consumers. because of its excellent chassis adjustment and handling, it is known as the "king of corners". However, the shortage of products has always been a defect of FAW Mazda, with the introduction of Mazda 6 in 2003 and the introduction of replacement models in 2009, during which dealers basically relied on Mazda 6 and a few imported models to support their operations. In 2007, the second generation of Mazda 6 was officially unveiled, and the new car was built on the GH platform. In 2008, the second-generation Mazda Atenza was officially launched, with the launch of three models: a four-door sedan, a five-door hatchback and a five-door travel version. The updated Mazda 6 not only has a more dynamic appearance, but also highlights a younger interior design.
A year after its overseas listing, FAW Mazda officially introduced the second generation Mazda 6 to China in April 2009 and named it "Rui Yi". At that time, the introduced model included a 4-door sedan and a 5-door hatchback, with engines of 2.0L and 2.5L, with a combination of six-speed manual and five-speed hands. On the whole, the domestic FAW Mazda 6 is no different from the overseas version in design. It is worth mentioning that in view of the fact that when the second-generation Mazda 6 was listed in China, the enthusiasm of Chinese consumers for the first-generation Mazda 6 continued unabated, at that time FAW Mazda chose to retain the first-generation Mazda 6 to continue to sell, that is, to sell in the same house, which is the only country in the global market where Mazda sells in the same room.
In 2013, the third-generation Mazda ATENZA was officially unveiled and introduced to China by import at the end of that year. Subsequently, FAW Mazda announced the official listing of the third generation Mazda 6 in May 2014, and named it "Atez". The price range is 179800 yuan to 239800 yuan. The shape of the domestic Mazda 6 is basically the same as that of the imported ATENZA, and 2.0L and 2.5L versions are available in power.
In December 2010, FAW Mazda 8 went on the market with a price of 21.98-249800 yuan. In July 2014, FAW Mazda CX-7 went public with a price of 19.98-273800 yuan. In June 2016, FAW Mazda CX-4 officially went on sale with a price of 14.08-215800 yuan. It is a special model developed by FAW Group based on Mazda products, not a prototype car imported by Mazda. In fact, FAW Mazda has only one original Mazda model since its establishment, and it has not introduced new products for many years in a row. After 2016, FAW Mazda stopped producing CX-7, first-generation Mazda 6, second-generation Mazda Ruiyi and Mazda 8 models one after another. FAW Mazda, which has not introduced new cars, will simultaneously aggravate the operating difficulties.
In August 2021, FAW Mazda officially released the last push, officially announcing that it would withdraw from the stage of Chinese automobile history. On Weibo, FAW Mazda lamented: sixteen years of company, it is difficult to say goodbye, and the story of Ma Fan will never come to an end. The road is long, do not forget after farewell, farewell is not the end of the story between us, the future road I wish you all a safe journey. "Yes, this is our last push," FAW Mazda said. In this push, FAW Mazda reviewed its starting point and lamented that its destination was "a long way to go. Don't forget it later."
After delisting, FAW Mazda will be merged into Changan Mazda, and (new) Changan Mazda will be changed into a joint venture jointly funded by three parties. Changan Mazda, Mazda and China FAW hold shares of 47.5%, 47.5% and 5%, respectively. In terms of products, Atez is the only native model under FAW Mazda, and Changan Mazda will launch a replacement model in 2022.
In October 2021, foreign media reported that the new Mazda 6 will be unveiled in the first half of 2022, the new car will be from the RWD rear-drive platform, the appearance will be based on the Mazda VISION COUPE concept car, and equipped with in-line six-cylinder engine, will also introduce 48V light mixing system. However, based on the latest news released by Mazda, the Mazda 6 will be discontinued, and so far there is no news of a new generation of models, and it is full of speculation about whether a new generation of models will be launched.
In the domestic market, Atez stopped production and sales because FAW Mazda was incorporated into Changan Mazda. If Japanese Mazda has no plans to launch the next generation of Mazda 6 models, domestic Mazda 6 will naturally have no chance to upgrade. At present, life of Mazda, one of the Japanese brands, is becoming more and more "difficult" in the Chinese market, with cumulative sales of 58165 vehicles in the first half of the year. Mazda 3 Oncella accounts for 65 per cent of its sales, while sales of other models, including CX-5, CX-30 and CX-8, remain sluggish.
In fact, Mazda doesn't value the Chinese market. According to the plan, Mazda plans to launch four models, the CX-60, CX-70, CX-80 and CX-90, between 2022 and 2023, but the authorities have not explicitly introduced them to the Chinese market. At present, new products can not be introduced into the domestic market quickly, and product updates are lagging behind, coupled with the fact that Mazda can no longer come up with any better countermeasures to deal with the market, and Mazda's situation in China has reached the brink of "life and death." if Mazda can't change the status quo, it will be the next car company to show a "red light" in the Chinese market.
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