AutoBeta(AutoBeta.net)07/25 Report--

On July 25, Mercedes-Benz's new all-electric model, the Mercedes-Benz EQE, officially opened for pre-sale, with a pre-sale range of 53-590000 yuan. Specifically, Mercedes-Benz EQE offers three different configurations for consumers to choose from, including 350 Pioneer, 350 Deluxe and 350 Special Edition.

The new car is based on EVA architecture and is the first pure electric car produced in China based on EVA platform. The new car and Mercedes-Benz EQS use the same platform, the appearance of the new car continues to use the minimalist design style of the EQS model, the front face adopts the fully closed design popular in the pure electric model, the headlights are connected to the net, and the net part is made of a whole black panel with Mercedes-Benz's iconic logo inside. Different from the exterior design of the EQS model, the daily running lights in the headlights of the new car adopt a younger design style. On the side of the body, the overall shape of the new car is round and full. The new car has a glass filling port on the left front fender to make it look more sporty. In terms of body size, the length, width and height of the new car are 4969/1906/1509mm and the wheelbase is 3120mm. In the rear part, the new car also uses the design style of the EQ family, which uses penetrating taillights and unique internal structure, which makes the whole car highly recognizable. In addition, the rear of the new car is decorated with chrome-plated strips, and a decorative panel similar to the shape of a diffuser increases the athletic atmosphere.

In the interior part, the overall layout of the new car is full of science and technology. The new car does not have a standard MBUX hyperlink screen, but uses two separate screens, a 12.3inch instrument screen and a 12.8inch central control screen, with the highest 210ppi resolution. In addition, the new car also uses two options: walnut trim panel and backlit star emblem panel (special edition only), which complement the large screen as a whole.

In terms of power, the three models of the new car are all single-motor rear-drive models, with the maximum power of permanent magnet synchronous motor (215kW), the maximum torque of 530N ·m and zero acceleration of 6.7s. The NCM811 battery pack with capacity 96.1kWh lasts for 712km and 752km respectively under CLTC condition.

In terms of market competition, considering the positioning and pre-sale price of the new car, the new car may form a competitor with the ET7 model after the launch of the new car. As a comparison, the price range of the large flagship car in the ET7 positioning is 45.8-536000 yuan after vehicle subsidy, of which the ET7 standard battery pack starts at 458000 yuan and the long battery pack starts at 516000 yuan. ET7 initial version of the long battery pack from 536000 yuan, equipped with 180kW before permanent magnet synchronous motor + 300kW AC induction motor power combination, the system integrated power output 480kw, peak torque of 850 N ·m, 100 km acceleration time of 3.8 seconds. In terms of battery life, the new car is equipped with battery packs of 70kWh, 100kWh and 150kWh, respectively, and lasts 500km, 700km and 1000 km under comprehensive conditions.

According to the automotive industry's concern, Mercedes-Benz has introduced four pure electric models in China, namely the EQA, EQB, EQC and EQS, of which the EQC is the first pure electric model of Mercedes-Benz, officially listed in China on November 8, 2019, positioning medium-sized pure electric SUV, the current price is 49.98-579800 yuan, based on the fuel version of GLC (39.78-587800 yuan). In terms of power, Mercedes-Benz EQC is equipped with a pure electric power system composed of two induction induction units and ternary lithium batteries with a capacity of 79.2kWh, with maximum power 300kw (408hp), peak torque 760Nm, NEDC comprehensive mileage of 415km and EQB models are products launched by Mercedes-Benz in 2021, of which the EQA model is priced at 365800 yuan and the EQB model is priced at 437800 yuan. On December 17 of the same year, Mercedes-Benz officially announced the domestic price of its all-electric large car Mercedes-Benz EQS. the new car has launched two power versions and four models with a price range of 107.96-1.5186 million yuan. Mercedes-Benz EQS is the first model based on Mercedes-Benz's new pure electric platform-EVA. Unlike previous listed models such as EQA, EQB and EQC, Mercedes-Benz EQS positioning luxury large pure electric car is a truly pure electric platform to build electric vehicles.

Public data show that in the first half of this year, the cumulative sales of EQA, EQB and EQC were 1738, 2249 and 2025 respectively. According to the data, although Mercedes-Benz has launched a number of pure electric vehicle products in the field of electric vehicles, the performance of model sales is not optimistic. According to the plan, Mercedes-Benz will launch 21 new products this year, including eight pure electric and plug-in hybrid models. It will take more time to tell whether the new car will bring new sales growth to Mercedes-Benz.

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