AutoBeta(AutoBeta.net)07/26 Report--

According to App, Aichi Automobile completed the change of industrial and commercial information such as legal representative on July 19. Fu Qiang, founder of Aichi Automobile, stepped down as legal representative and chairman, and Chen Xuanlin took over the post. In other words, Fu Qiang, founder of Aichi Automobile, officially "exited" the post of chairman.

As the founder of Aichi, the position of chairman of Fu Qiang's "exit" came out as early as the end of last year, when it was reported in the industry that Aichi would be replaced by investors because of operational difficulties. Aichi became completely taken over by investors. Then in January 2022, Aichi's website showed that the company's core executive team had changed, with Chen Xuanlin as chairman, Zhang Yang as CEO, and founder Fu Qiang as president.

According to public data, ‍ Fu Qiang was born in March 1966 and entered the automotive industry after receiving a master's degree in automotive engineering from Jilin University of Technology in 1989. He has served as an executive of Audi, Mercedes-Benz and Volvo auto brands. In 1991, he joined FAW-Volkswagen Automobile Co., Ltd., led the establishment of Audi brand marketing system, and became the founder of FAW-Volkswagen Audi brand. In 2005, he became the head of the control department of FAW-Volkswagen Automobile Co., Ltd., and joined Shanghai Volkswagen Automobile Co., Ltd. in May 2006, he became the executive deputy director of Skoda Brand Marketing Department, and became a key figure in the construction of Skoda brand marketing system and brand in China. In February 2011, he joined Beijing Mercedes-Benz as Executive Vice President of sales and Marketing, managing the reform of Mercedes-Benz's marketing system in China, and joined Volvo Automobile (China) sales Co., Ltd in May 2012 as Chief operating Officer. In October 2012, he was appointed President and Chief Executive Officer of Volvo Motor (China) sales Co., Ltd., member of China Executive Committee (CEMT) and Global Vice President, with overall responsibility for Volvo's sales, marketing and customer service in China. Until 2017, Fu Qiang officially founded the Aiqi automobile brand as co-founder and president. On May 20, 2021, Aiqi Automotive Technology (Shanghai) Co., Ltd. was established, with Fu Qiang as its legal representative.

Judging from the above experience, Fu Qiang has rich experience in marketing and corporate management in the automotive industry, as well as a senior figure in the industry. as for personnel changes, Fu Qiang pointed out that Chen Xuanlin has many years of experience in automobile investment and operation management. the arrival of this new financing and team will give Aichi new driving force for development and business prospects. Effectively improve the company's market channels, capital operation, user experience and digital development and other capabilities. Data show that Chen Xuanlin was born in 1987 to a family of businessmen in Taizhou, Zhejiang Province. He started his business in 2006 and won the "2020 New Fortune 500Rich list" and the "2022 Big Wine Hurun Global Rich list" in 2020 and 2022 respectively. According to an earlier report by the Huaxia Times, although Chen Xuanlin is involved in the automotive field, he is not a professional in the automotive field, and he is better at investment and operation in the industry.

In addition to the change in the position of chairman, the senior management team of Aichi Automobile has also changed. Wang Dongchen, Gu Feng and Wu Jing quit, and two new members, Jin Xin and Zhang Yang, joined. At this point, the management of Aichi Automobile has officially completed the change.

According to the concern of the automobile industry, Aichi Automobile was founded in 2017, has experienced eight rounds of financing since its inception, is one of the early establishment of a new power of car-building brands. On November 29th, 2018, the first Aichi U5 model was launched in the world and officially launched in December 2019. The new car is positioned as an A+ intelligent pure electric SUV. The current vehicle price range is 17.99-199900 yuan. As one of the early new car-building forces to achieve mass production and delivery, the sales of Aichi cars are not ideal. Figures show that Aichi sold 2600 cars in 2020, 3011 in 2021 and only 1426 in the first half of this year.

Judging from the time when Aichi Motor was founded, it is not too late, and the ability of the founding team is not poor. For example, its co-founder and CEO Gu Feng was born in the position of CFO of SAIC Group, and its consultant came from Chen Zhixin, former president of SAIC Group, but in spite of this, Aichi Automobile has not yet achieved good market performance. Up to now, Aichi has only one model on sale under Aichi U5, and the automobile industry is concerned that compared with the new domestic car-building forces, Lai Lai Automobile and Xiaopeng Automobile, the product rectangle of Aichi Automobile is very single and the degree of recognition is not high. This may be the reason why it is unable to open the domestic market.

In the past two years, Aichi seems to focus more on overseas markets. In March 2021, Aichi announced on its website: "the goal of exporting 10000 vehicles in 2021 is determined to push the brand forward from a pioneer in the globalization of Chinese new energy vehicles to a leader in the globalization of new energy vehicles at a rate of 10 times," but the performance is equally mediocre.

As far as the current new car-building forces are concerned, the first echelon of "Wei Xiaoli" and the second echelon of "Nezha, Zero and Weima" have been formed in China, no matter in terms of brand power or product power. Aichi Automobile will obviously face great challenges if it wants to rise again in the market. As the management of Aichi Automobile has formally completed the "change", what kind of "change" will follow Aichi Automobile? we'd better wait and see.

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