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After three years, Audi A7 Sportback 3.0T model returned to the domestic market. On July 26th, Audi officially announced that its Audi A7 Sportback 3.0T model officially returned to the domestic market. The new car will be imported into China and will be sold by FAW-Audi. The official price of the car is 783800 yuan.

In terms of appearance, the front face of the new car uses the Audi family hexagonal intake grille design, the interior is decorated with a similar grid structure and black stripes, the headlights on both sides are blackened, and the matrix LED headlights are integrated internally, with high overall recognition, and the new car also adds a large area intake shape on both sides of the bumper to make the new car more athletic. On the side of the body, the new car uses the classic slip-back styling, the waistline adopts the penetrating design, the overall visual effect is slender, and the wheels use double five-spoke styling. In the rear part, the rear design of the new car still continues the styling design of the old model, the taillight group adopts penetrating design and fumigation treatment, the lower part is equipped with black trim panel, and the exhaust pipe adopts hidden layout.

According to official information, the new car will expand and upgrade the black look kit based on the old model, including 21-inch rims, sports seats, carbon fiber trim, flat-bottomed steering wheel and other configurations, as well as standard 5G/V2X Internet connection module and intelligent parking system. In terms of body size, the length, width and height of the new car is 4976/1908/1405mm, the wheelbase is 2934mm, and the positioning is a medium and large car.

Interior part, the new car continues Audi family design style, the whole is relatively simple. The new car is equipped with a three-spoke multi-function steering wheel, a full liquid crystal dashboard, an embedded central control screen, an electronic grip and a vehicle function control screen.

In the power part, the new car is equipped with 3.0T turbocharged V6 engine + 48V light mixing system, maximum power 250kW, peak torque 500N m. Transmission part, matching 7-speed S-tronic double clutch gearbox, and standard Quatro four-wheel drive system, 100km acceleration time of 5.3s.

According to previous reports from Automotive Industry concern, as early as March this year, FAW-Audi internal documents released the news that imported Audi A7 Sportback 3.0T models would return to the domestic market. FAW-Audi internal documents showed that Audi A7 Sportback 3.0T models withdrew from the Chinese market at the end of 2019 because of stringent national six emission standards.

Audi A7, a sports luxury sedan under Audi, entered the domestic market in November 2011. at that time, Audi A7 was imported and launched three models of 2.8FSI and 3.0TFSI, which are 2.8L enterprising model, 3.0T comfortable model and 3.0T luxury model, respectively, with a price range of 72.8t-958000 yuan. On December 12, 2018, the new Audi A7 sportback was officially launched, with a total of two models, the A7Sportback55TFSI dynamic model and the A7Sportback55TFSI competitive model, priced at 808800 yuan and 879800 yuan respectively, positioning the new Zhimei luxury C-class coupe with 48V light hybrid system in power.

Now, three years later, the Audi A7 Sportback 3.0T model has returned to the domestic market, which may mean that consumers have more choices. Of course, it is not clear whether the new car will be recognized by consumers after its launch.

At present, SAIC Audi has made a domestic A7L. On September 26th, 2021, the Audi A7L 55TFSI officially appeared on the market, with a price range of 44.97-777700 yuan, equipped with 3.0T V6 engine, maximum 250kw, peak torque of 500N ·m, matching 7-speed wet double clutch gearbox, all standard Quattro four-wheel drive system. The Audi A7L 45TFSI is officially available on January 1, 2022, with a price range of 45.97-519700 yuan, a 2.0T turbocharged four-cylinder engine, a maximum power of 180kw, a peak torque of 370N ·m, and a seven-speed wet double-clutch gearbox.

The Audi A7L is the first model launched by SAIC Audi. The car is lengthened on the basis of the imported Audi A7. The main differences between the Audi A7L and the imported model are mainly reflected in the sliding back body design and body lengthening. The new car cancels the sliding back body design, the body length, width and height are 5076/1908/1429mm, and the wheelbase is 3026mm. Compared with the imported version, the body lengthens 100mm and the wheelbase lengthens 98mm. The new car, including interior and power, is basically in line with the imported Audi A7.

As the first model of SAIC Audi, the Audi A7L has attracted numerous eyes and high expectations from the outside world from the moment of exposure, but the lengthened A7 lacks the charm of slippery back shape. Audi A7L sales performance is very mediocre. The Audi A7L sold 1985 vehicles in the first half of this year, compared with an average of more than 300 per month, according to the Federation of passengers.

Prior to this, at the SAIC Audi media communication meeting, SAIC Audi Marketing General Manager Jia MingDi said bluntly: "We hope to become the 'ceiling' for luxury car production in China." Referring to this year's sales target, Jia said: "in 2022, sales target is not the most important, SAIC Audi hopes to continue to build and strengthen the brand image and positioning." Judging from the sales of the A7L in the past few months, it is extremely difficult for SAIC Audi to rely on the A7L to achieve its annual sales target of 40,000 vehicles.

As for whether imported Audi A7 Sportback 3.0T models can become volume models after returning to the domestic market, "Automobile Industry concern" believes that the greater significance of the return of imported Audi A7 Sportback 3.0T models is to improve the image of Audi A7 Sportback and go volume. Previous FAW-Audi internal document information shows: "imported Audi A7 Sportback 3.0T models will return to the Chinese market and reshape the image of imported Audi A7 Sportback high-end models." As Audi's most prestigious image model, the imported Audi A7 Sportback will continue to strengthen sports and high brand image, highlighting sports attributes and luxury quality.

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