AutoBeta(AutoBeta.net)07/28 Report--

On July 26th, Jetway Motor unveiled the brand new brand LOGO at the brand renovating tasting meeting. Officials said that the new LOGO comes from the Chinese official script "Xing", with the meaning of "going forward, going steadily and going far". It is in line with the brand concept of "defining journey by action" and echoes the brand strategic positioning of "travel +".

For an automobile brand, it is of great significance that the brand logo is the image representative of its enterprise. The replacement of the new LOGO does improve the recognition of the vehicle and, to some extent, resonates with younger users, younger and more athletic. The update of brand logo also means a starting point for car companies to start again.

At the tasting meeting, officials also announced the latest target for sales of 500000 units in 2023 and 1 million in 2026. The store upgrade target is 100 in 2022 and 300 in 2023. In addition, it also said that the Jetway brand will put in more new and competitive models, which will form a plan of "4 urban SUV+3 cross-border series + N hybrid models" in the future.

It is understood that Jetta's new SUV model, Jetta Dasheng, will be launched in the third quarter of this year. The new hard-line off-road vehicle Tmur1 is also under construction and is expected to go on sale in 2023. According to the product plan, the Jetway brand will launch 1-2 new cars each year, including urban SUV sales, cross-border products (Tmuri X series / pickup series / MPV series) and hybrid products. Among them, T product series will launch hard cross-country, intelligent cross-country, luxury cross-country and other models, covering the price range of 15-300000 yuan, to meet the cross-country travel needs of different consumers. As early as May this year, Jetway Tmuri 1 was exposed in the name of TX. Judging from the exposed pictures, the appearance of the new car is a typical hardline SUV, with straight lines and rough contours, which really makes people feel bright.

According to relevant information, Jetway is a brand series of Chery Holdings Group, which was officially launched in January 2018. In 2018, Jetta launched its first model, the X70, which was highly sought after by the market and continued to sell more than 10,000 cars. At the beginning of 2019, Jetta set a sales target of 150000 vehicles, but Jetta actually sold 138000 vehicles in 2019, which did not successfully meet the target. Jettos set a target of 200000 vehicles in 2020, and eventually the brand actually sold 131000 vehicles in 2020, down 5.99% from the same period last year, still failing to meet the annual target set earlier. At present, Jetta has X90, X70, X70M, X95 and other models on sale, but with the exception of X70, the market sales of other models are mediocre. According to the sales data of 2021, the cumulative sales of Jettos for the whole year was 154077, up 17.9% from the same period last year, and the sales volume in December 2021 was 20136. Among them, the main sales came from the X70 series, with total sales of 124647 vehicles in 2021, with an average monthly sales of more than 10, 000 units.

In order to boost sales, Chery Holdings upgraded the shortcut brand to a shortcut car on the night of the Jetway brand in July 2021, which officially became an independent car brand. Yin Tongyue, chairman of Chery holding Group, once said at the scene: "Jetway brands should make the 'travel +' market segment into the first place in the industry." It is estimated that by 2026, 10 production bases will be built around the world, covering 60 countries and regions. According to Jetta's plan, Jetta's annual sales target will reach 20 to 300000 units this year. However, according to sales figures released by Chery Holdings Group, Jetway sold a total of 26700 vehicles in the first quarter of this year, compared with 44200 last year, down 39.5% from the same period last year. It is difficult for Jetway to achieve its annual sales target of 20-300000 vehicles.

Some industry insiders said that the products of Jetta Motors have been following the price-friendly route, but it has also been labeled as "low-end" because of its low price. With the continuous upgrading of automobile consumption, the low-end market share is shrinking, coupled with the continuous introduction of new models, shortcut products have no practical advantages. Sales of 500000 or 1 million units by 2026 face huge challenges.

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