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Li Bin, chairman of Xilai, once again mentioned the mobile phone when communicating with users, according to car blogger "Dehalai Love driving" on July 28. Li Bin said, "Xilai mobile phones are advancing, and we can certainly not compete with the companies that now sell 100 million mobile phones. It is not difficult to build mobile phones now, but it is still a challenge to make good mobile phones." In addition, Li Bin also said, "what NIO needs to do is to build an easy-to-use mobile phone for its users and develop one mobile phone every year, just like Apple."

It is not difficult to build mobile phones, but today's mobile phone market is no longer as easy to enter as it was a decade ago. It is a problem for small-brand manufacturers to survive. Meizu is a living example, and even if NIO has achieved some success in the automotive field, it is as difficult as it is to enter the mobile phone market and gain a firm foothold. Therefore, for the reason of making mobile phones, Li Bin does not want to seize the existing mobile phone market share, but will pay more attention to its "whether it can enhance the experience of NIO car owners."

Li Bin has revealed that mobile phones are the most important device for connecting vehicles to NIO. In recent years, 50 per cent of users using iPhone,40% are using Huawei, and now the proportion of users using iPhone has further increased after Huawei was suppressed by the US. As Apple is now very closed to the automotive industry, such as the standard UWB for the future second-generation platform, Apple does not open the interface, which makes it very passive. Therefore, the research and development of mobile phones is based on the interests and experience of users, a good study of mobile phones and car-centered intelligent terminals. " Li Bin also mentioned that if Apple launches its own new energy model in 2025, and 60% or more of its users use iPhone, after all, once Apple car is launched, it is likely to take away a lot of users from Ulai and other new energy manufacturers with its strong ecological advantage. By then, Ulai will be completely defenseless. If NIO doesn't make some preparations today, it won't be fun by then.

From Li Bin's point of view, making mobile phones has almost become a trend. Apple CEO Cook once pointed out that cars are the ultimate form of mobile devices, and smart cars may become another major smart terminal after smartphones. If you want to give further play to the intelligence of cars, you need to cooperate and interconnect with mobile phones. Li Bin also believes that major car manufacturers do not want their data to flow into mobile phone manufacturers. It is almost impossible to achieve interoperability, which may also be the main reason why more and more car companies are entering the mobile phone industry.

Car companies are building mobile phones across borders, but they are not just making mobile phones. Meizu Technology and Star Times held a strategic investment signing ceremony in Hangzhou on July 4, announcing that Star Times had acquired a 79.09% stake in Meizu Technology and gained control over Meizu Technology. According to Sky Eye, Hubei Xingji Times Science and Technology Co., Ltd. was established on September 26, 2021. According to the shareholding structure, Geely Group (Ningbo Co., Ltd.) is the first-generation shareholder of the Star era, with a stake of 32%, while Li Shufu holds 6.1%.

As for the reason why Geely built the mobile phone, Li Shufu once responded: "the mobile phone is a fast iterative portable mobile terminal and an application carrier for electronic product market verification and software innovation. It allows users to share the results of innovation as soon as possible. At the same time, it can transfer some of the safe and reliable results to the application in the car, realizing the close interaction between the car machine and the mobile phone software technology. In the future, it has become a major trend to build a user ecological chain across the border and build an enterprise moat in accordance with the law. Mobile phones can connect car networking and satellite Internet, create rich consumption scenes, strengthen the ecosystem, and provide users with a more convenient, intelligent, multi-screen interactive life experience of the Internet of everything. "

The purpose of different car companies to build mobile phones is different, come to deepen the user experience, while Geely is to build the user ecological chain. However, compared with Geely's acquisition of Meizu to build mobile phones across borders, NIO may choose its own research and development. Now that NIO has begun to recruit mobile phone-related positions, Yin Shuijun, the former president of Meitu mobile phones, has joined Lulai to take charge of the mobile phone business. For NIO and other car companies, the trend of car-machine interconnection in the future has become a foregone conclusion.

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