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On the evening of July 29, China Evergrande issued an announcement saying that up to now, Hengchi 5 has received more than 37,000 pre-sale orders.

Hengchi 5 is the first mass production car owned by Evergrande Automobile. It was pre-sold on July 6. Only one model was launched, and the pre-sale price was 179,000 yuan. Perhaps influenced by Li Xiang, He Xiaopeng, Yu Chengdong and other automobile industry leaders, Liu Yongzhuo, president of Hengchi New Energy Automobile Group, also praised "Hengchi 5 is the best pure electric SUV within 300,000 at the press conference, including Bosch, Daliu, Ambofu, Ningde Times and many other well-known supply chain enterprises have participated in the production process of Hengchi 5". Yes, Evergrande integrates these "famous brand" products together and becomes Hengchi 5 with "the best within 300,000".

Liu Yongzhuo said, Hengchi 5 positioning compact SUV, length, width and height 4725/1925/1676mm, wheelbase 2780mm, size far beyond BMW X1 and Audi Q3, to the higher level BMW X3, Audi Q5L line. In addition to the size crushing BBA, Liu Yongzhuo is confident in the interior design of Hengchi 5. Hengchi 5 adopts a connected screen design, which is divided into three screens, including 10.25-inch instrument display screen, 14.6-inch central control touch screen and 10.25-inch co-driver screen, which are 1.2 meters wide together. Liu Yongzhuo said at the press conference that the three-screen equipped with Hengchi 5 can compete with the million-level Mercedes-Benz EQS in terms of texture and operational sensitivity.

In terms of power, this model is equipped with permanent magnet synchronous motor developed by Bosch, with maximum power of 150kw, peak torque of 345N·m and zero acceleration time of 7.8 seconds. In addition, Hengchi 5 chassis will adopt H-PLATFORM 3.0 intelligent pure electric platform jointly developed by Bosch and Adak. In terms of battery life, Hengchi 5 will adopt lithium iron phosphate battery from Ningde era, with a comprehensive operating range of 602 kilometers.

On July 20, Liu Yongzhuo, president of Evergrande New Energy Automobile Group, said in an interview that the market reaction after the pre-sale of Hengchi 5 was very good, better than expected, and Hengchi sold well. On the same day, Hengchi Automobile announced at its first 720 Hengchi Festival activity. As of 18:04 on the same day, Hengchi 5 pre-sale orders exceeded 37,000 units. However, it may be that after the data obtained by Evergrande in China, the pre-sale order of Hengchi 5 was still 37,000 units before the announcement was released.

As we all know, pre-sale orders and actual sales are still very different, not to mention the current Hengchi 5 or refundable 1000 yuan small order, to August 1 to start 10,000 yuan "big set", and this 37,000 units of pre-sale orders will be how many to "big set", or worth looking forward to.

Some media came to Hengchi Exhibition Experience Center located in Chaoyang District of Beijing. This experience center is located in Evergrande Huafu Commercial Center. Although it has been built for nearly 3 years, there are very few shops settled at present. Most commercial centers are still under construction, and the surrounding area looks a little desolate. Entering the store, there were immediately staff members who came forward to explain the vehicle, and because it was a weekday morning, there were no other customers in the store.

At present, only static experience can be carried out in the store, and the test drive needs to be greatly determined. Moreover, at present, the exhibition cars in Hengchi Experience Center store are trial cars, which may be different from the final production cars. Surprisingly, the Hengchi 5 exhibition car in the store has been "scarred", the map bag behind the main driver's seat and the seat joint have cracked, the plastic parts on the side of the seat have also been peeled off, and the taillight trim parts have also fallen off, which makes people worry about the quality of Hengchi 5. Of course, this may be the reason for the trial production car. What if the quality of the production car can be guaranteed? And at present Hengchi 5 exhibition car is obviously insufficient, a bit similar to tour exhibition, this week may be in this store, next week may be in other stores.

Hengchi 5 pre-sale 179,000 yuan, the first ten thousand name of the user can also be cheaper ten thousand yuan, and Hengchi 5 positioning entry-level luxury SUV, Audi Q3, BMW X1 and other traditional luxury SUV, cost performance is Hengchi 5 most available. However, whether there are consumers for Hengchi 5 "cost performance" to pay, or to the market test it.

In fact, consumers 'biggest concern about Hengchi 5 lies in whether it is "rotten tail". Evergrande Automobile is very clear about this. In order to dispel consumers 'concerns, Hengchi pioneered the "notarized purchase of cars" method, paying full money when delivering the car, returning the car within 15 days after picking up the car, and the money has to go through the special account of the notary office. In addition, Hengchi also launched ten rights and interests concessions, including a deposit of 10000 yuan to 20000 yuan, a 60% discount within three years, a lifetime warranty for the whole vehicle, a lifetime warranty for three electricity, etc.

According to the plan, Hengchi 5 will be mass-produced in September and delivered in October, achieving the delivery target of 10,000 vehicles by the first quarter of 2023. Based on this calculation, Hengchi 5 needs to deliver 1667 vehicles per month on average. Of course, no matter how good the configuration, no matter how exciting the price, it will not be able to circumvent the mass production problem. In May this year, Hengchi Automobile issued an announcement saying that due to the epidemic situation, the mass production time of Hengchi 5 will be postponed to September 20. To this day, Evergrande has only one month left.

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