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On July 29th, Lincoln's new navigator long-axis presidential version officially launched, the new car launched only one model, the price is 1.428 million yuan. As a medium-term modified model, the new car is mainly optimized for appearance and configuration, and the power is still equipped with a 3.5T V6 engine.

Compared with the old model, the forward grille of the new navigator is further enlarged and extended to the front, the center is decorated with a relatively thick chrome plating, and the middle net is still a diamond grid, but the overall collocation is more domineering. In addition, the headlight group and the old model also changed, the lamp group shape more than a stepped corner, the internal LED daytime driving lights also become a single style. At the same time, the through-type chrome-plated decorative strip is still used on the front of the new car to improve the overall horizontal visual width of the front.

From the side, the new car still maintains the broad structure of the traditional American full-size SUV model, and the hidden B, C, D column design runs through the waistline from the front to the rear, making the new car look slimmer. The front and rear fenders have also made some designs that are slightly wider than the body, creating a wide visual effect. In addition, the side of the new car is also equipped with chrome-plated decorative strips and electric pedals, with tight spokes and large-size rims to further enhance the aura of the new car.

In the rear part, the taillight group still uses a through design, but the light source color matching is upside down compared with the old model, and the red light group has changed from a tick style to a straight line. In addition, the rear enclosure is also equipped with a through red reflector, with taillights, license plate frame concave shape and hidden exhaust layout, so that the rear has a good sense of hierarchy.

In terms of size, the new navigator's long-axis presidential version is 5657/2073/1934mm in length, width and height, and the wheelbase reaches 3342mm, which is consistent with the old model, and is significantly ahead of full-size SUV such as range Rover, BMW X7 and Mercedes-Benz GLS.

In terms of interior decoration, the new car interior design updates mainly focus on scientific and technological configuration and decorative details, the new car is still equipped with a full liquid crystal dashboard and a three-spoke multi-function steering wheel, the central control multimedia display screen is designed with suspension, the vehicle is equipped with Revel Ultima 3D sound with 28 speakers, and the eight new speakers on the roof provide a better surround experience. It is worth mentioning that the new navigator long-axis presidential version of the second row full-size center console, equipped with 5.8-inch color touch screen, supports a series of extended functions such as seat setting, rear cabin air conditioning temperature adjustment, multimedia control and so on.

In terms of power, the new car still carries a 3.5T V6 engine with a maximum power of 415hp and a maximum torque of 670Nm. The transmission system will match a 10-speed automatic transmission and a four-wheel drive system with eLSD. On the chassis side, the new car is equipped with an CCD adaptive suspension that uses sensors and forward-looking cameras to detect body conditions and predict ups and downs on the road.

The first generation of Lincoln navigator, born in 1997, is Lincoln's first SUV, which is based on the Ford Conqueror, so the first generation of navigator is basically the same as the Ford Conqueror in the interior, the main difference is that the navigator's materials are more luxurious and advanced, while the power is equipped with a 5.4L V8 SOHC naturally aspirated engine, which is also the same as the Ford Conqueror.

In 2002, the first generation of navigators retired. In 2003, the second-generation navigator was launched, and the second-generation navigator was still born out of the Ford Conqueror, but the overall design already has its own design language, including heavier headlights and a larger straight waterfall grille. At the same time, as a luxury navigator, the chassis has been redesigned, and the interior has been redesigned and more advanced materials are used to interpret the positioning of luxury models. In terms of power, the second-generation navigators used the first-generation navigator's engine in the early stage, but later replaced Ford's 5.4L V8 SOHC naturally aspirated engine because of cost. The only difference between the two engines was torque and the 6AT gearbox was replaced for the first time.

In 2006, the third generation of navigators first appeared at the Chicago Motor Show. The appearance of the third-generation navigator has changed greatly, with a grid-type front middle net similar to the 1963 Lincoln Continental model, and more complex headlights and arched engine covers make the third-generation model feel full of muscle. In addition, the third-generation navigators also have better body rigidity and driving stability, using the new rear five-link independent suspension to further enhance driving handling and ride comfort. In 2014, Lincoln launched a mid-term revamped model for the third-generation navigator, which was replaced with a flying-wing forward grille, a new headlight group with a new design, a left-right through design for the taillight group, and a good visual effect with a full LED light source. As a medium-term revamped model, the Lincoln navigator replaced the 3.5L EcoBoost V6 engine to match a six-speed automatic transmission.

At the 2017 New York Auto Show, the fourth generation of navigators was officially released, one changing the tough and domineering design style of the previous generation of navigators, including the same intake grille, suspended roof and penetrating taillights in the mainland of Lincoln. The luxury of the fourth-generation navigator has been further sublimated, and the interior design is also a change of the usual ruggedness, on the one hand, a large number of solid wood and leather materials are used to reflect the luxury of the brand. On the other hand, it embodies the sense of science and technology through the large size LCD central control screen and SYNC ®3 system.

In the Chinese market, Lincoln navigator's first domestic model is the second-generation navigator. In 2005, under a bilateral trade agreement signed between China and the United States, China allowed a small number of imported cars from the United States to be sold at home, and the second-generation navigators were the first to enter China. However, because Lincoln did not officially enter China at that time, there was no sales network, which led to a particularly difficult life for navigators in China, and finally withdrew from China in 2008. In 2014, the third-generation navigator launched a mid-term revamped model, and Lincoln officially entered the Chinese market and built a dealer sales network. As Lincoln's new flagship SUV, the navigator entered China for sale in the form of official imports at a price of 1.1888 million yuan at that time. In January 2018, the fourth-generation navigator officially launched two models in China, the honorable version priced at 1.128 million yuan and the presidential version priced at 1.228 million yuan. The newly launched navigator belongs to the fourth-generation mid-term modified model, which is officially priced at 1.428 million yuan, while the 2020 long-axis presidential version is priced at 1.298 million yuan.

According to sales figures released by Lincoln, a total of 19471 new cars were sold in China in the first quarter, 18215 in the second quarter and 37686 in the first half of the year. It should be noted that at present, Lincoln mainly sells domestic cars in China. At present, domestic models include SUV adventurers, aviators, navigators and Lincoln Z cars, while navigators are basically the source of sales of Lincoln imported cars, with sales of 1033 vehicles in the first half of the year.

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