AutoBeta(AutoBeta.net)07/31 Report--

On the evening of July 31, Naxi's brand-new car, Naxi S, was officially launched. The new car positioning medium and large sedan, the new car launched a total of 8 models, the price range is 19.98-338800 yuan. It is understood that the new car will be officially delivered in the fourth quarter, and two versions of extended range and pure electric models will be provided in the future. In terms of competitive products, the new car will compete with Xiaopeng P7 and BYD Han EV after its launch, of which the Xiaopeng P7 sells for 22.42-409900 yuan and the BYD Han EV sells for 21.48-284500 yuan.

In terms of appearance, the new car is made in a design style similar to that of a sedan car. The front face of the new car adopts a closed design, and the headlight group adopts a split design, with concise and sharp LED daytime driving lights, and a luminous LOGO logo is embedded in the center of the front, which has a high degree of overall recognition. On the side of the body, the new car is smooth in shape and designed in a double waistline style, with an extra camera on the front wing and a hidden door handle on the side. In the rear part, the new car uses the popular through-type taillight group, and the light group on both sides presents a C-shaped shape, which cooperates with the large back shape of the rear, and the overall sense of movement is full. In terms of body size, the length, width and height of the new car is 4980/1980/1450mm, the wheelbase is 2980mm, and the positioning is medium and large sedan. In terms of body color, Xin Chutong launched three colors: magic Night Black, extremely Night Green and Dust Silver.

In the interior part, the new car adopts a new design, but the overall layout is mainly in a simple style. the interior decoration materials of the new car are made of black highlighted panels, wood grain decoration strips, silver decoration panels and other materials, and the central control is equipped with a 17.6-inch central control screen with vertical layout. in front of the co-driver is a 12.3-inch entertainment display. The new car also provides a small size LCD instrument integrated into the center console and an AR-HUD head-up display system.

In terms of power, the new car will provide two versions of extended range and pure electric in the future, with extended mileage 1100km and pure electric mileage 800km. Among them, the four-wheel drive version adopts front and rear double motor design, with a maximum power of 340 kilowatts and an overall peak torque of 600 Nm.

With regard to the performance of Nezha S on the market, Nahu Automobile has shown great confidence. On June 22nd, Zhang Yong, CEO of Hezhong Automobile, said that Nezhong S was the best sedan car in 1 million.

Nezhong Automobile is the automobile brand of Hezhong New Energy Automobile Co., Ltd., which was founded in 2014. At present, there are three models on sale. The first model, N01, was officially launched on November 16, 2018. On March 21, 2020, the second production car of Nezhong went on sale. The price of the car is 13.98-199800 yuan. On November 3, 2020, the third production model of Naxi V was officially put on the market, with a vehicle price of 6.59-123800 yuan; on March 21, 2021, the upgraded Naxi U Pro was released for pre-sale, and the vehicle price was 14-170000 yuan. From the model price point of view, the basic price of Nahu car model is less than 200000 yuan, and the product price is lower, so it has achieved rapid growth in sales.

According to the previous statistics of the tram report, Naha delivered a total of 63131 cars in the first half of this year, second only to Xiaopeng Motor, ranking second in the first camp of the new car-building forces. For comparison, the cumulative sales of domestic new power brands Xiaopeng Automobile, ideal Automobile and Lulai Automobile in the first half of the year were 68983, 60403 and 50827 respectively. Among them, Nahu delivered 13157 new cars in June, an increase of 156% over the same period last year, also second only to Xiaopeng (15295).

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