AutoBeta(AutoBeta.net)08/01 Report--

On August 1st, smart China announced a price adjustment for the new smart Genie # 1. The announcement said that due to the impact of the rise in global raw material prices, the price of the new smart Genie # 1 Premium configuration model will be appropriately adjusted: from 00:00 on August 3, 2022, the official retail price of the Premium configuration model will be raised by 5800 yuan. According to the announcement, users who have purchased Premium models and have completed the deposit payment before 23:59 on August 2, 2022 will not be affected by the adjustment; the official retail prices of Pure+ and Pro+ models will not be affected by the adjustment.

According to the concern of the automotive industry, smart Genie # 1 is the first mass-produced model launched after the electrification transformation of the smart brand. Mercedes-Benz is responsible for the vehicle design, and the smart R & D team leads the project research and development. The new car is based on the vast architecture of SEA and locates an all-electric small SUV.

Smart Spirit # 1 officially launched on June 6, the new car launched a total of three models, the previous price range of 18.16-226600 yuan, the new car uses a single motor rear-drive layout, the motor type is permanent magnet synchronous motor, the maximum power is 272hp and the peak torque is 343Nm. According to officials, delivery of the first models will begin in September. From the point of view of the price increase, the smart elf # 1 model is the top version, the adjusted price is 232400 yuan, an increase of 5800 yuan, the other two models remain unchanged.

In addition to the price increase of the smart brand, zero-running cars officially announced on July 31 that due to the rising prices of upstream raw materials and other factors, zero-running cars will adjust the official guidance price after subsidizing all T03 models (except the 2022 T03 special version).

According to the auto industry's official website, except for the 2022 T03 special edition, the price of the other five models increased by 5600 yuan to 6600 yuan. After price adjustment, the price of the zero run T03 is 79500 yuan. Specifically, the subsidised price of the star diamond version is 96500 yuan; the subsidized price of the Yaojin version is 92500 yuan; the subsidized price of the amber version is 88500 yuan; the subsidized price of the agate version is 79500 yuan; and the subsidized price of the white jade version is 86500 yuan.

Zero running said that the revised guide price will come into effect at 00:00 on August 1, 2022. At 22: 00 on July 31, 2022, orders for all zero running T03 models will be suspended, and orders that have been paid in advance will not be affected. It should be noted that this price increase is the second price increase for zero-running cars and zero-running T03 models this year. On March 25 this year, Zero cars said that due to the rise in the price of raw materials upstream and other factors, the official guiding prices of all T03 models and subsidized models were adjusted, ranging from 3000 to 5000 yuan. After the price adjustment, the selling price of Zero running T03 was 73900 yuan.

So far, there are four models on sale under Zero run, namely Zero run S01, Zero run T03, Zero run C11 and Zero run C01, all of which sell for less than 300000 yuan. Zero run T03 is the second mass production car under Zero Motor. It was put on the market in April 2020. It is positioned as a miniature electric vehicle and is currently the main sales model of zero running cars. As the main sales model of zero-running cars, data show that zero-running cars delivered a total of 43748 new cars in 2021, of which the zero-running T03 delivered 39149, accounting for 89% of the total zero-running car sales. The latest figures show that a total of 51994 new cars were delivered in the first half of this year, surpassing the new force of car building, Lulai Motor.

From the reasons for the price adjustment announced by zero-running cars, the reasons for the two price adjustments before and after zero-running T03 this year are basically the same, both affected by factors such as rising prices of upstream raw materials. In fact, since last year, the price increases of domestic new energy vehicles in the first half of this year have become the norm due to the skyrocketing prices of upstream raw materials and the fluctuation of spare parts supply prices caused by the shortage of chips. The price increase announced by the smart brand and zero-running cars also means that the upstream raw material price rise and chip shortage have not been completely alleviated.

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