AutoBeta(AutoBeta.net)08/02 Report--

On August 1, Evergrande's first model, Hengchi 5, officially opened Dading, that is, a "small order" customer who paid a deposit of 1,000 yuan during the pre-sale phase and a "Dading" customer who could be converted into 10,000 yuan. The first 10,000 "Dading" customers enjoy a discount of 10,000 yuan to 20,000 yuan. Hengchi 5 officially opened its pre-sale on July 6, and the pre-price of the new car is 179000 yuan. In other words, after the top 10, 000 "Dading" customers superimposed a discount of 10, 000 yuan to 20, 000 yuan, they can buy Hengchi 5 for only 169000 yuan.

As the first model of Evergrande, the Hengchi 5 has attracted a great deal of attention from Volkswagen since it stood out. At the new car press conference, Liu Yongzhao, president of Hengchi New Energy Automobile Group, created the momentum for the new car: "Hengchi 5 is the best pure electric SUV within 300000, and many well-known supply chain enterprises such as Bosch, mainland, Amboft, Ningde era and so on have participated in the production process of Hengchi 5." After the pre-sale conference, Liu Yongzhao also pointed out that Hengchi 5 market response is very good, even better than expected, from the current point of view Hengchi big sales has become a foregone conclusion.

On the evening of July 29, China Evergrande announced that since the pre-sale began on July 6, Hengchi 5 has received more than 37000 pre-sale orders, according to the pre-sale orders, the current car owners can no longer enjoy the discount. However, there are media reports that Hengchi 5 pre-sale orders may not be without the "contribution" of Evergrande property employees.

Shortly after the pre-sale of the new car, Xu Jiayin, chairman of Evergrande, encouraged employees to actively participate in Hengchi 5 sales at a meeting of senior executives within Evergrande Group. Evergrande property held an internal meeting on July 11 and assigned Hengchi 5 sales assessment tasks, according to the Financial Associated Press. Recently, when time Finance visited Evergrande's two residential areas in Tianhe and Haizhu, Guangzhou, the relevant property service personnel confirmed the above information. Although there are differences in different communities in the specific implementation of the task of selling cars, many advertisements for Hengchi 5 have been posted at the door of the property center of Evergrande residential area. some staff members said that in order to complete the task, they booked an order of 1000 yuan out of their own pocket, and booked 2-4 orders at the same time. Some staff members also indicated that they had not received the assessment indicators. "at present, we are only required to post advertisements on WeChat moments, and the leaders have not yet talked about the specific sales tasks, nor have we asked us to push them, but we do not know whether the car sales targets will be issued later."

At the same time, there are a number of posts on a second-hand trading platform that speculate on Hengchi's top 5, 10, 000 places. Judging from the exposed post information, one seller plans to transfer Hengchi 5 qualification number for 2000 yuan, which can be worth 20,000 yuan after qualification, while another seller says that "one more car has been ordered" and intends to transfer the car purchase qualification at 5000 yuan. Judging from the released order information, the above sellers are all "small order" customers who pay 1000 yuan, and these "small order" customers who pay 9, 000 yuan can be converted into 10, 000 yuan "Dading" customers, and the first 10, 000 "Dading" customers enjoy a discount of 10, 000 yuan to 20, 000 yuan

In response to Evergrande employees' own pocket completion of Hengchi 5 sales assessment targets and a large number of preferential transfer orders for a second-hand platform, Evergrande customer service responded to the media: "at present, we say that employees are not allowed to order."

Comprehensive Automotive Industry concern previously reported that Hengchi is the car brand of Evergrande New Energy. Hengchi 5 is the first mass-produced model of the brand, and the new car is positioned as an entry-level luxury SUV. Currently, only one model is available in the deluxe version, equipped with permanent magnet synchronous motor developed by Bosch, maximum power 150kw, peak torque 345N ·m, zero acceleration time 7.8s. According to the plan, Hengchi 5 will be in mass production in September, deliver in October, and complete the delivery target of 10, 000 vehicles in the first quarter of 2023. As for how many of the pre-sale orders of 37000 units of Hengchi 5 will become "big", that is to say, it remains to be seen whether Hengchi 5 can achieve the delivery target of 10, 000 vehicles in the first quarter of 2023, and finally let more time tell us the answer.

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