AutoBeta(AutoBeta.net)08/06 Report--

On August 1, the China Automobile Circulation Association and Jingzhen Evaluation jointly released the report on the value preservation rate of Chinese cars in July 2022 as scheduled. The latest hedging data show that the preservation rates of several car companies declined month-on-month in July, but the good news is that the report shows that OTA technology is one of the reasons for improving the preservation rate of vehicles in the field of new energy vehicles.

In the preservation rate of luxury brands, the preservation rate of many luxury brands declined in July. According to the data, Porsche, Lexus and Mercedes-Benz ranked in the top three, with preservation rates of 90.9%, 86.6% and 73.0% respectively, of which Porsche's value fell 2.4% from the previous month, the largest decline among many brands. the reason for the general decline in the industry may be related to the decline in Porsche's reputation. After Porsche issued a letter of apology in China, which not only did not solve the problem but also caused dissatisfaction among car owners, more car owners joined the ranks of rights protection after Porsche attracted attention because of the downsizing incident, and many car owners defended their rights after Porsche issued a letter of apology in China, which not only did not solve the problem, but also caused dissatisfaction among car owners. Porsche finally released a "Porsche solution to the problem of electric regulation of steering column".

(source: China Automobile Circulation Association)

In addition to Porsche, BMW also faces many complaints from car owners. Combined with the previous list of car quality net statistics, in the past few months, the BMW X3 and BMW 5 series have received a large number of complaints from car owners, mainly about oil burning and sales fraud, and the related problems have not been solved so far. this may also be the reason for the decline in the preservation rate of BMW, which fell 1.5% in July from the previous month.

Overall, in July, with the exception of Lexus, Mercedes-Benz and Lincoln, the value preservation rate of luxury brands showed a downward trend, of which the Acura brand fell 1.7%, second only to Porsche. It should be noted that Acura, Honda's first Japanese luxury brand, announced its withdrawal from the Chinese market on April 8, and the factory of Guangzhou Auto Acura has also stopped production.

The value preservation rate of mainstream overseas brands. Judging from the ranking, Japanese brands still occupy the top ranking, with Honda, Toyota, Japan and Mitsubishi respectively ranking first to fourth, but the overall decline of Japanese brands is relatively large, with Honda down 1.3%, Toyota down 3.2%, Nissan down 0.7%, Mitsubishi down 2.8%, and Mazda ranked ninth with a 63.0% preservation rate, down 2.4% from the previous month. The automobile industry is concerned that the main reason may be related to the slow iteration of Japanese brand products, and Mitsubishi and Mazda brands are also gradually marginalized in the domestic market.

(source: China Automobile Circulation Association)

Overall, American brands are relatively strong. With the exception of the luxury brand Lincoln, the preservation rates of mainstream joint venture brands Buick and Ford have increased, while Ford rose 3.1% to 63.7%. With the launch of blockbuster models such as Ford's new focus and Mondeo, Ford's preservation rate should also rise. As for French brands, the value preservation rate of Dongfeng Peugeot brand renovated and product updates also has an increasing trend. In addition, the preservation rate of the Jeep brand has also declined, and the decline is more obvious, mainly due to the announcement of the suspension of production of Jeep domestic cars.

In the preservation rate of independent brands, the highest preservation rate of Wuling, which ranks first, is only 66.3%, down 1.4% from the previous month, while Baojun and Qichen, which mainly focus on the cost-effective route, have also dropped. The preservation rate of independent brands generally declined, of which the one with the highest decline was the Red Flag brand, which fell 2% to 57.8%, followed by Wei Brand, which was 57.6% in July, down 1.7% from the previous month.

(source: China Automobile Circulation Association)

Only NIO, Roewe and Chery rose, rising 1.5% to 63.6%, and Roewe's value preservation rate was 61.3%. Its third-generation model, Roewe RX5, was officially launched today, with a total of six new models, with an official guiding price of 11.79-155900 yuan. According to the plan, Chery will release a total of four new cars in the second half of this year, including Erize 5 GT, Arize 8, Ruihu 7 Plus revamped and mixed versions, but it is not clear what will happen to the brand preservation rate after the new car is launched. As the leader of new energy car companies, the preservation rate of BYD is very stable, and the preservation rate in July is the same as that in June.

(source: China Automobile Circulation Association)

Changes have also taken place in the new energy market, and long-distance OTA has become a "sharp weapon" to preserve the value of the new energy market. It is understood that the so-called car OTA function refers to the air download technology, that is, the remote management of the software through the mobile communication interface, to the 4S store through the vehicle OBD to upgrade the corresponding ECU software, including human-computer interaction, autopilot, power, battery system and other modules, to improve mileage, maximum speed, and ride comfort. OTA is very important for new energy vehicles, which can remotely control the vehicle system, or upgrade the vehicle remotely. Second-hand car dealers say that when a car is upgraded through the OTA function, it can significantly extend the vehicle life cycle, and owners' expectations of the value of used cars will also increase. Auto companies that have pushed OTA or will push OTA updates include Xiaopeng Motor, Star Polestar and Ford Mustang Mach-E. Analysis by the Circulation Association said: "it is one of the reasons for the increase in the value preservation rate of new energy vehicles that they can improve the user experience without changing cars."

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