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According to Credit China, Zhejiang Geely holding Group Automobile sales Co., Ltd. was fined 10,000 yuan by Hangzhou High-tech Zone (Binjiang) Market Supervision Administration on suspicion of advertising belittling the goods or services of other producers and operators. and ordered to stop advertising.

Zhejiang Geely holding Group Automobile sales Co., Ltd. as an advertiser posted a tweet on the company's official Wechat account "Geely Automobile" on May 12, 2022. The tweets are in the form of charts, videos, text and media demographics. Compare Geely car (Xingyue L Raytheon Hi X hybrid car) with Japanese "two fields" (Japanese "Honda" and "Toyota" hybrid series). The act of the parties issuing the above-mentioned advertisements as advertisers violates the provisions of Article 13 of the Advertising Law of the people's Republic of China and constitutes the act of using advertisements to belittle the commodities of other producers and operators.

Based on the above behavior, Hangzhou High-tech Zone (Binjiang) Market Supervision and Administration imposed a fine of 10,000 yuan on Zhejiang Geely holding Group Automobile sales Co., Ltd., and ordered it to stop advertising.

In fact, product comparison is a common marketing method in the automobile industry, and it is also an important way to highlight the advantages of their own products, but once it is used in advertising, it is very likely to be suspected of unfair competition or maliciously belittle other operators. resulting in illegal behavior.

Raytheon Power is a global power technology brand launched by Geely in October 2021. The Raytheon Power product matrix includes the Raytheon Intelligence engine Hi X hybrid system, high-efficiency transmission, high-efficiency engine and the new generation of electric drive "E-drive". Among them, Raytheon think engine Hi X is a world-class modular intelligent hybrid platform, including 1.5TD/2.0TD hybrid engine and DHT (first-gear transmission) / DHT Pro (third-gear transmission) hybrid transmission, which supports full coverage of A0Mel C-class models and covers many kinds of hybrid technologies such as HEV, PHEV, REEV and so on.

Raytheon think engine Hi ·X hybrid system includes 1.5TD hybrid special engine, DHT Pro transmission has a third gear ratio, the maximum output torque 4920N ·m, in which the engine part contains BHE20, BHE15, the transmission part includes DCT EVO380 and DCT EVO300, this system will be carried in more than 20 models of Geely and Lecker brands. According to Geely's official website, there are currently two models equipped with Raytheon Hi X system, namely Xingyue L Raytheon Hi X (17.17-183700 yuan) and Dihao L Raytheon Hi X (12.98-145800 yuan) on April 26, 2022.

The threshold of gas-electric hybrid technology is relatively high, and it has been "dominated" by Toyota, Honda and other car companies. Toyota uses THS hybrid system, which is more inclined to engine-driven vehicles, and the motor is more auxiliary, such as acceleration assistance, starting assistance, etc., which has been well received at the fuel-saving level. Compared with Toyota THS, Honda i-MMD has a series-parallel structure, which can realize pure electric, series, parallel and engine direct drive. The system is close to the hybrid mode of pure electric drive mode, so it is closer to an upgraded extended range hybrid system and has stronger fuel-saving ability. It can be simply understood that Toyota's THS system is dominated by internal combustion engines, supplemented by motors, and drives more like fuel cars, while Honda i-MMD systems are dominated by motors, supplemented by internal combustion engines, and drive more like pure electric cars.

Perhaps, independent brands have indeed achieved some results in hybrid technology, which may also be the main way for Chinese independent brands to surpass joint venture brands, but even so, the promotion of products still needs to be cautious.

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